Press Release, 27th March 2013, Prague
For the first time in history, data from monitoring Czech regional radio advertising campaigns are available
Admosphere, the leading Czech company for advertising monitoring continues to expand its services.From the January 2013 this subsidiaryof the provider of Official Czech Peoplemeter Projectwill provide data for regionalradiocampaigns as well.
Until the end of last year, the data for nationwide radio campaigns were declared by media offices Regie Radio Music, Media Marketing Services, Media Master and Big Media Partnership. Since the beginning of this year Admosphere has started independent data monitoring without the need for declarations. The Czech market can now use not only data for nationwide radio campaigns but for the first time in history even regional radio data.
To illustrate the progress, instead of the three thousand radio spots that were declared in February 2012, Admosphere monitored nearly three thousand of them in February 2013. Including the regional spots the data for February 2013 shows a remarkable increase of more than 700 %. In total, Admosphere monitors 85 radio stations playing on 136 frequencies.
Admosphere monitors advertising in all media types. In addition to the 85 radios it monitors 480 print titles, 30 television stations, 23 providers of OOH space and approximately 250 websites.
Admosphere is the leading provider of advertising investment monitoring, within the Czech Republic. Our product and services are used by the leading media agencies operating in our country, leading television companies, leading media companies, advertising agencies, state institutions and the advertisers themselves. Admosphere is a subsidiary of the provider of the Official Czech Peoplemeter Project – MEDIARESEARCH.
MEDIARESEARCH ( is significant research agency with a wide range of products and services in the area of market and media research, data analysis and software development. We carry out the largest, methodologically andtechnologically most demanding research projects: electronic measurement of television audience (TV meters), monitoring of Internet traffic and monitoring of the socio-demography of the Internet population (NetMonitor), as well as monitoring media advertising investments (Admosphere) in the Czech Republic. We also carry out monitoring of Internet traffic and monitoring of the socio-demography of the Internet population in the Slovak Republic (AIMonitor).
We develop and use our own technology for electronic media measurement – the SimMetry™ platform: SimEar™ the TV meter (stationary measuring device) and SimAir™ (the mobile measuring device) and our own production and maintenance system for audience data, SimBios™. For marketing research purposes we co-own a large representative sample of online respondents – The Czech National Panel™.
We provide top-quality professional services. We are a member of professional organisations such as ESOMAR, SIMAR, CMA, BCC, TUESDAY Business Network.
We have branch offices in the Czech and Slovak Republics and we co-operate with other partners abroad. We wholly own the subsidiaries PRIME TIME CS, spol. s r.o. and Admosphere, s.r.o. and we are co-owner of Quantitative Consulting s.r.o.
Tomáš Hynčica
Business Director
Admosphere, s.r.o.
Ceskobratrska 1/2778,
130 00 Prague 3,
Czech Republic
Tel.:+420222717763-4, 222 718647
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