For Product Name Codename X

MARKET REQUIREMENTS DOCUMENT

FOR [PRODUCT NAME] [CODENAME X]

[DATE]

[Company name]

REVISION HISTORY
Rev # / Rev Date / Modified By / History/Comments
0.1 / Initial Draft

1EXECUTIVE SUMMARY

1.1OBJECTIVES

1.2FEATURES

1.3KEY MESSAGES & BENEFITS

1.4POSITIONING, STRATEGY & TARGET CUSTOMERS

2PRODUCT DESCRIPTION & POSITIONING

2.1PRODUCT OVERVIEW

2.2OBJECTIVES & REQUIRED DATE

2.3KEY MESSAGES & MAIN BENEFITS

2.4FEATURES, FUNCTION & BENEFITS

2.5REQUIREMENTS NOT INCLUDED IN TARGET/CURRENT RELEASE

2.6PLATFORMS & CONFIGURATIONS MATRIX

2.7PRODUCT PACKAGING

3TARGET END USERS

3.1PRIMARY END USERS

3.2SECONDARY END USERS

3.3OTHER POSSIBLE END USERS

/ CORPORATE LIBRARY
Status: DRAFT
Distribution: INTERNAL USE ONLY
Last Revised: mm/dd/yy
Page 1 of 5

1EXECUTIVE SUMMARY

[General description; one paragraph]

1.1OBJECTIVES

[Top 5 features in bullet format (includes required date)]

1.2FEATURES

[Top 5 features in bullet format]

1.3KEY MESSAGES & BENEFITS

For example:

Productivity

Because of its ease-of-use and non-scripting functionality, X will recover a significant amount of CBT development time. This will radically increase the productivity of the content specialist and educator.

1.4POSITIONING, STRATEGY & TARGET CUSTOMERS

The main focus for the product will be [X], with a secondary market for [Y]. [Z]will also be a potential market. Target customers are [A, definition]. An equally important customer [B, definition].

2PRODUCT DESCRIPTION & POSITIONING

[One sentence that describes the product, who it’s for, and why they need it.]

2.1PRODUCT OVERVIEW

[Paragraph on how this product came into being and what the basic concept or development premises are. For example,Windows written in C or this is a quick and dirty implementation to make it to market and needs to be have follow on plan to fix it upon success in the market as determined by [XX].

2.2OBJECTIVES & REQUIRED DATE

[From above, with elaboration if necessary]

2.3KEY MESSAGES & MAIN BENEFITS

[More description on the key benefit with examples that sales and marketing can use for positioning in the marketplace and competition.]

2.4FEATURES, FUNCTION & BENEFITS

Below are the features of the product. Generally each feature has a related function, benefit, and priority rating. The priority ratings are 1 = Critical; 2 = Important; 3 = Nice to Have.

ITEM / FEATURE / FUNCTION / BENEFIT / PRIORITY
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.

2.5REQUIREMENTS NOT INCLUDED IN TARGET/CURRENT RELEASE

Below are the features of the product not included in the target/current release. These features are important for the product lifecycle and will be re-considered in future planning. Generally each feature has a related function, benefit, and priority rating. The priority ratings are 1 = Critical; 2 = Important; 3 = Nice to Have.

ITEM / FEATURE / FUNCTION / BENEFIT / PRIORITY
1.
2.
3.

2.6PLATFORMS & CONFIGURATIONS MATRIX

[What technical environments will be supported?]

PRIORITY / TYPE / O/S & VERSION / PRODUCT & VERSION / DATABASE & VERSION
1 / Connector
1 / Server
1 / Browser
1 / Mobile
1 / Desktop

2.7PRODUCT PACKAGING

[What will the customer get when they buy? Are multiple configurations available?]

Box
Media
User Guide
Installation Guide
Training Package
Support Product
Professional Services

3TARGET END USERS

3.1PRIMARY END USERS

[Describe who they are, their role in the business, what tasks they will accomplish with this product, the process they currently use, how this product will change their life and any other important information about their company, expected plans, etc.]

3.2SECONDARY END USERS

3.3OTHER POSSIBLE END USERS

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