News Release EverNew Cellular PVC Decking – Page 2 of 3
For immediate release:
July 21, 2009
CertainTeed Expands EverNewÒ Line with New Cellular PVC Decking
(Valley Forge, Pa.) – CertainTeed Corporation expands its popular EverNewÒ line of vinyl decking and railing products with new EverNew LT cellular PVC decking, strengthening the company’s position as a one-stop shop for decking and railing products.
Consisting of a solid cellular PVC core, EverNew LT cellular PVC decking emulates the look and feel of wood, with all the advantages of a wood alternative. It never needs painting or staining, will not splinter, warp or rot, and is highly resistant to wood-boring insects. Adding to the product’s appeal is its patent-pending, fusion-bonded Lumeniteä surface technology, which creates a shield of protection from mold, stains and the fading of color, ensuring lasting beauty. The Lumenite surface is also solar-reflecting, making it cool to the touch, even on hot days. The product is backed by the industry-leading 10-year Stain and Fade Resistance Warranty – as well as CertainTeed’s lifetime, limited performance warranty.
“CertainTeed has built a strong track record over the years for high-performance, visually appealing vinyl decking and railing with our time-tested EverNew line,” says Patti Pellock, senior marketing manager for CertainTeed’s Fence, Railing and Deck business. “Cellular PVC takes EverNew into the next generation of decking and strengthens CertainTeed’s position in market.”
Offered in four bold, rich colors — Saddle, Sequoia, Dune and Greystone, EverNew LT Decking requires very little maintenance, compared to traditional deck materials, and is easy to clean. The only maintenance involved is occasional washing with a standard garden hose to remove dirt and spills — a much simpler process than the periodic painting or staining required for wood decking. The product also carries a Class 1(A) fire rating, giving it superior fire resistance.
“Many people are partial to the classic look of a wood deck, but don’t like the maintenance hassles that accompany these decks,” Pellock says. “Our new EverNew LT product is ideal for customers who want long-lasting durability and visual appeal from their decks, with minimal maintenance efforts.”
EverNew LT measures 1 inch x 5-1/2 inches and is available in 12-, 16- and 20-foot lengths. Like other EverNew decking products, it has a smooth, hidden fastener surface and is easily installed with traditional face fastening techniques, through the use of EverNew’s exclusive DeckPilotä system.
The new cellular PVC decking product joins a variety of high-performance decking and railing products in the EverNew line, including Oxford, Edgewood™, Kingston, Panorama® and Durham™ railing systems, EverNew Vinyl Decking, structural porch posts, and Certa-Snap® Post Wrap System. For more information on EverNew LT cellular PVC Decking, go to certainteed.com/EverNewLT, or call (800) 233-8990.
About CertainTeed
Through the responsible development of innovative and sustainable building products, CertainTeed has helped shape the building products industry for more than 100 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," quickly inspired the name CertainTeed. Today, CertainTeed® is North America’s leading brand of exterior and interior building products, including roofing, siding, windows, fence, decking, railing, trim, foundations, pipe, insulation, gypsum, ceilings and access covers.
Headquartered in Valley Forge, Pa., CertainTeed and its affiliates have more than 6,000 employees and more than 65 manufacturing facilities throughout the United States and Canada. In 2009, CertainTeed was named ENERGY STAR Partner of the Year by the U.S. Environmental Protection Agency, a national award that recognizes environmentally responsible corporations. The group had total sales of more than $3 billion in 2008. www.certainteed.com.
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