Awarded to a magazine brand that demonstrates the vitality of their brand across the entire content ecosystem to connect with audiences via multiple platforms & touchpoints i.e. Total audience (both print and digital), website, edm, social platforms, experiential, video and other.

Name of campaign
Title of magazine(s)
Publishing company
Contact Person for entry
Name and Role
Phone / Mobile
Email
This entry requires authorisation from the Publisher or CEO or otherwise authorised person confirming that the information submitted is accurate. / Name
Role
Email

FOR ENTRY RULES & INFORMATION VISIT www.mpa.org.nz

1.  NO HANDWRITTEN ENTRIES. Answers must be typed directly into this form.

2.  KEEP TO WORD COUNT. Entries must not exceed the maximum number of words specified in each section. Please enter word count where specified.

3.  APPENDICES. You may include supporting material in an appendices file. This is primarily for visual, graphical, or numerical information. There is no specified word count but text-heavy appendices are unlikely to be read by judges.

4.  ALL JUDGES ARE UNDER STRICT CONFIDENTIALITY RULES. All judges have signed a confidentiality agreement. Any judges with a conflict of interest will be required to withdraw from judging relevant entries.

MAGAZINE METRICS

Metrics / Time Periods / Year on Year % Change
READERSHIP (Rolling 12 months)
Source: Nielsen Average Issue Readership (AIR) for stated periods / Nielsen
Q2 16- Q1 17 / Nielsen
Q2 15- Q1 16 / % Change
(2017-2016) ÷ 2016 x100
CIRCULATION (Rolling 12 months)
Source: ABC Audited Circulation - Average net circulation (ANC) / ABC
March 2017 / ABC
March 2016 / % Change
DIGITAL EDITIONS (Monthly)
Source: Each of the methods (single issue sale/download, subscription, and multiple downloads) of accessing a digital magazine will count as access to one digital edition i.e Pressreader, Zinio, Real view, Apple Newsstand, etc. Specify measure & source for platforms used. / March 2017 / March 2016 / % Change
E-LETTERS (Monthly)
1.  The total number of unduplicated active email subscribers for the specified month for the Magazine brand
Or
2.  The total reach of a brands main/largest email database. / March 2017 / March 2016 / % Change
WEBSITE (Monthly)
Source Google Analytics (GA) or Nielsen Market Intelligence (MI) NZ Only Unique Browsers for specified month
Specify source: / March 2017 / March 2016 / % Change
SOCIAL MEDIA PLATFORMS (Monthly)
Followers by social platform for the specified month / March 2017 / March 2016 / % Change
Facebook Reach NZ
Pinterest Followers
Twitter Followers
YouTube Reach NZ
Instagram Followers
LinkedIn Followers
Other (Please specify)
% Change
Events (e.g. Attendance, Revenue, tickets sold)
Brand Extension One–shots
Video Viewers
Other

Tell us about your Magazine 360° and why this is a winning entry by answering the questions below (600 words or less, in total)

1.  Tell us what brand touchpoints you have and why they were chosen to engage with your brand audience.

Judges are looking for insights into:

●  The brand's audience strategy across the entire content eco-system to connect with audiences via multiple platforms & touchpoints.

●  Demonstration of an integrated content flow across platforms and touchpoints that optimises the relative benefits, strengths, and complementary nature of each.

(Weighting 40%)

2.  What has been the audience impact for the magazine brand over the period in question across all platforms and touchpoints?

Judges are looking for insights into:

●  The core target and how the different touchpoints have helped to grow and engage this audience.

●  How it benefits the reader/audience and links back to the magazine brand.

(Weighting 30%)

3.  What has been the commercial/revenue impact for the magazine brand audience over the period across all platforms and touchpoints?

Judges are looking for:

●  Demonstration of how the 360° approach has driven revenue opportunities across the platforms utilised and how this has enhanced commercial outcomes and profitability.

●  The impact it has had on the commercial success of the magazine brand.

●  How it benefits advertisers and/or audience.

(Weighting 30%)

(Please enter word count)

PLEASE FOLLOW THE BEST MAGAZINE 360° ENTRY CHECKLIST WHICH OUTLINES YOUR ENTRY REQUIREMENTS. DOWNLOAD FROM www.mpa.org.nz

BEST OF LUCK