FLOWERS BY WIRE
What a Mystery?
The Retail Flower Shop
I. What does it mean to wire flowers?
a. ______can be sent almost ______.
b. A customer in one ______selects and ______for a design to be sent to someone who ______in another ______, ______, or country.
II. Terms
a. ______Florist – sends the ______to a florist in the city of ______.
b. ______Florist – ______and delivers the ______as specified by the ______florist.
c. ______– head ______of wire service compay which ______the ______that take place between florists.
III. What are the steps in wiring flowers?
a. The sending florist ______an order to be ______to another city, state or country. They must ______all necessary ______.
b. The ______florist then chooses a filling florist from the wire service ______.
c. He/she then ______that flower shop that then records the information, designs and ______the order and ______it as instructed by the ______florist.
d. Each wire ______has a head office which ______the transactions that take place ______florists and ensures that ______flower shop receives proper ______.
e. The sending florist ______for the arrangement, a ______fee, ______fee and applicable ______.
f. Depending on the wire service, the ______florist ______the service charge and about ______of the order cost.
g. The remainder of the money is sent to the ______. The clearinghouse retains a small ______and sends the remainder onto the ______florist (__%-__%).
h. The ______florist is required to give _____% ______.
IV. Why is the term flowers by wire misleading?
a. In the ______days of the floral industry; flower orders were ______by wire or ______.
b. Today, sending ______contact filling florists by ______, ______, and ______machines.
V. What wire services are competing for floral shop business?
a. Florist Transworld ______Association (_____) – is a ______owned organization. Florists who use FTD services are members and have a ______in the ______of the service.
b. All other wire services are ______businesses. They include:
1. ______Floral Services (_____)
2. ______
3. ______Services, Inc.
4. ______Florist Services
5. Florafax ______
6. 1-800-______
VI. What other services besides being a money clearinghouse do these businesses offer?
a. ______Advertising
b. In ______promotional ______
c. ______of floral design ______.
Review Questions
1. Draw a diagram that explains how the mystery of wire services work.
2. Which wire service is member owned?