SMPS Fort Worth Peer to Peer Roundtable

April 21, 2011

Attendees (6):

Lisa Bengfort – Teague Nall & Perkins – marketing

Kat Buxton – Apex Cost Consulting – Communications Director

Debbie Corley – Jacobs Engineering Group Inc. – Membership Director

Rick Evans – JEA HydroTech Engineering Inc. – President-Elect

Stephanie Plata – PSI – marketing with mostly an energy emphasis

Tracy Smith – Jones Lang LaSalle – President – Facilitator of Roundtable

Introduction by Tracy Smith (facilitator)

Went around the room for introductions.

Rick talked about Presidents’ Leadership Symposium (PLS), about the Seventh Domain (Fun), and told us that “We rock!!” per discussions during PLS.

Tracy distributed the notes from March’s Peer to Peer Roundtable where there was discussion on the Southern Regional Conference. More notes to follow.

Discussion this month started with where we left off: Breakout Session 4 – Transition Your Role into a Strategic Marketing Position (presented by Jen Yoder at the conference). Tracy passed around a case study handed out at the conference. FILE IS TOO LARGE TO UPLOAD TO OUR SITE. Please contact Tracy at to receive a link to the file sent via yousendit.com to your e-mail.

Discussion regarding Rachel Vogel’s presentation on Relationship-Based Business Development in a Down Economy. Make sure you have a priority level for clients. Rachel gets up every day and decides what three people she is going to contact that day – who is going to make the most money.

Discussion about how everybody in a company can affect their company’s success (or failure).

Discussion about Tuesday’s Social Media session. Lisa thought it was good but the presenter’s examples didn’t relate to our industry. Big question is “Do our clients care if we are on Facebook, Twitter, etc.?” Why should clients be on Facebook? Much discussion about Facebook, Twitter, Linked In, etc.

Note – We need to make sure our programs’ target is industry specific.

Debbie mentioned about receiving an email from Fort Worth Star-Telegram this morning that you could click on a link and get a FREE pass good for all TRE, The T and DART bus and rail services during the month of May. Debbie will send the link to those present at this meeting.

Reminder – Fort Worth SMPS Mixer coming up on Monday 5:30 to 7:00 p.m. at Central Market.

Adjourned: 1:00 p.m.

dc

4/21/11