Performance Management Case Study, Spring 2014
AUTHENTIC ASSESSMENT: GLOBAL MARKETING PLAN
A team of two peoplewill write the authentic assessment. We will write three regions and we will develop a global marketing plan for each region. The Class will intact with the CEO of BOOST MY FUEL, Kelly Brooks, as to meet the needs of the company. Using the attached template, the teams will Phase 1 and Phase 2 or modules 1 thru 10. There is additional information on EnGrade as to the specific module.
Your assignment is to write a research paper, following the guidelines provided below,Major points to be addressed in your research paper include:
Part 1: Identifying Specific Global opportunities as well as analyze international competitors
Part 2: Assess Economic-Geographic, as well as the Social-Cultural Environment
Part 3: Also asses the Political-Legal Environment, as well selecting a Global Company Structure
Part 4: Financing Sources as well as information technology for a Global Management system
Part 5: Setting up guideline for a human resources while Financial and Business Risks.
This assignment addresses the following course outcomes:
√ / 1.Translate the theoretical concepts of global business into appropriate marketing connections.√ / 2.Apply effective management coaching behaviors designed to produce optimal performance in various organizational settings with individuals from diverse cultural backgrounds.
√ / 3.Identify every system related dimension and practice that influences organizational performance.
4.Understand how global federal mandates support and influence individual and organizational performance.
√ / 5.Demonstrate leadership and teamwork that support course related objectives.
√ / 6.Understand how performance competencies establish comprehensive and integrated organizational performance systems.
PROJECT GUIDELINES:
Research for this paper will utilize articles from magazines, newspapers, corporate publications and academic journals.
- typed, double-spaced, 12-point font, 1” margins
- approximately four pages in length (not counting title page or reference page)
- a minimum of five references
- APA formatRefer to your APA guide
- Papers will receive a 10-point deduction for each class period it is late.
You have many resources available to you here at the college. Our Librarian, Kim, and the learning center coordinator, Deb,are available every day. There are three deadlines for this project to allow for instructional feedback:
For this project you will have direct contact with Kelly Brooks CEO of BOOST MY FUEL.
Outline: June 17
Final Paper Due: August 5
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Performance Management Case Study, Spring 2014
Rubic
Overview of Rubic
20 pts - Use of Research Materials (someone should be responsible for verifying that the paper meets the criteria for good use of Research Materials)
20 pts - Spelling, Grammar, Proper APA Formatting, overall writing ability
60 pts - Address All Major Points
- Identifying Specific Global opportunities as well as analyze international competitors (10pts)
- Assess Economic-Geographic, as well as the Social-Cultural Environment(10pts)
- Also asses the Political-Legal Environment, as well selecting a Global Company Structure (10 pts.)
- Financing Sources as well as information technology for a Global Management system (10pts)
- Setting up guideline for a human resources while Financial and Business Risks (20 pts)
Detailed Rubic
Use of Research Materials20 19 18 17 16 / 15 14 13 12 11 / 10 9 8 7 6 / 5 4 3 2 1
The team uses at least five references outside of class. These references can come from a recent newspaper, magazine, journal, or the internet. Our library carries the Democrat & Chronicle along with the USA Today, The Wall Street Journal and the RochesterBusiness Journal. It also carries several magazines such as Time, Bloomberg Business Week, Fortune, and Money along with professional journals, publications about a specific organization and many online academic databases.
All articles must be cited and referenced All material is within the topic presented and not extraneous. / The Team uses less than five references and more than three outside of class. These references can come from a recent newspaper, magazine, journal, or the internet. Our library carries the Democrat & Chronicle along with the USA Today, The Wall Street Journal and the RochesterBusiness Journal. It also carries several magazines such as Time, Bloomberg Business Week, Fortune, and Money along with professional journals, publications about a specific organization and many online academic databases. All articles must be cited and referenced All material is within the topic presented and not extraneous / The article uses less than three references. These references can come from a recent newspaper, magazine, journal, or the internet. Our library carries the Democrat & Chronicle along with the USA Today, The Wall Street Journal and the RochesterBusiness Journal. It also carries several magazines such as Time, Bloomberg Business Week, Fortune, and Money along with professional journals and many online academic databases. All articles must be cited and referenced All material is within the topic presented and not extraneous. / The paper uses only class material. Alternatively, material is extraneous to topic.
Spelling, Grammar, Proper APA Formatting, overall writing ability
20 19 18 17 16 / 15 14 13 12 11 / 10 9 8 7 6 / 5 4 3 2 1
The check of Spelling and grammar on the paper is extremely important. In addition, everybody should Proofread the paper. Utilize your APA Research Guide and adhere to all expected formats. This is vital to the success of a paper. The paper will be completely spell-checked and have proper grammar and APA formats throughout. / The paper will be spell- and grammar hacked with a few minor errors in spelling and/or punctuation and grammar and APA formats / The paper will contain several minor errors throughout but will be legible / The paper will not be spell and grammar checked and will contain extensive grievous errors in spelling and grammar and may be illegible in parts and not comply with APA formats.
Address All Major Points
Analysis of Competitors with specific Goals
10 9 8 7 6 / 5 4 3 2 1
The paper describes the goals for the Global marketing plan organization while examining competitors / The paper does not clearly describe thegoals anddoes not asses competitors for this region.
Economic-Geographic & the Social-Cultural Environment
10 9 8 7 6 / 5 4 3 2 1
The team evaluates the economic, geographic, as well as the social cultural issues with marketing to this region. / The paper does not fully assess the economic, geographic and/or social cultural issues
Political-Legal Environment, as well selecting a Global Company Structure
10 9 8 7 6 / 5 4 3 2 1
Describe the Political-Legal environment in the specific region and how the global structure will address these issues / Ether there is not a clear picture of the Political-Legal environment or the global structure does not address these issues
Financing Sources as well as information technology for a Global Management system
10 9 8 7 6 / 5 4 3 2 1
The paper describes the financing .sources for the global organization. It also provide guiltiness for information technology. / The paper does not proved sufficient detail on finance sources and/or information technology guidelines
Guidelines for a human resources with Financial and Business Risks
20 19 18 17 16 / 15 14 13 12 11 / 10 9 8 7 6 / 5 4 3 2 1
The paper describes the requirements for human resources in the region completely with sufficient detail for implementation. This section of the paper sums up the financial and business risks. This is the conclusion and build upon should flow from previous sections. / The paper describes the requirements for human resources in the region completely with sufficient detail for implementation. Though financial and business risks are described, they appear to be disjointed from the rest of the paper. / There is not sufficient detail for implementation of a human resources program for the region. Nor are the financial and business risks totally assessed. / The paper defines little or no human resource program. The paper does not address financial and business risks.
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