FIERA MILANO: THE LEADING TRADE FAIR ORGANISER

► What is Fiera Milano?– Fiera Milano is one of the world’s leading trade fair organisers and the European leader in terms of net exhibition space dedicated to International exhibitions. It holds over sixty professional events a year [i]in Italy as well as about 40 events abroad.

It has one of the largest, most modern and functional exhibition centre available today and is also a leading conference management operator.

The company operates in five different business areas: management of exhibition space and organisation of trade fairs in Italy; exhibitions organisation abroad; national and international conferences and conventions; stand fitting services; multimedia and multi-channel communication.

Fiera Milano in first place for total square metres of exhibition space sold for international events in Europe

Source: Cermes Bocconi, 2011

The data refer to the average for the 2008-2009 period

The data for Paris refer to the sum of the various exhibition spaces

  • Exhibitions– Fiera Milano is present in many different economic sectors with international professional trade fairs for the traditional Made in Italy product segments like fashion, and décor and home furnishings, but also addressed to instrumental mechanics, food, electrics and electronics, information and communication technology, eyewear, tourism and ho.re.ca., construction, energy, motorcycles and arts and crafts. Fiera Milano hosts around 30,000 exhibiting companies per year and welcomes over 5 million visitors.
  • Exhibitions abroad - Fiera Milano is developing a significant and constantly growing portion of its business abroad and organises at the moment about 40 trade shows a year in China, Brazil, India and Russia.

Fiera Milano's internationalisation strategy is flexible and includes company partnerships (such as the one agreed in 2008 with the German trade fair company Hannover Messe for China and India), acquisitions (such as the Brazilian trade fair operator Cipa in 2011), direct presence (Fiera Milano OOO in Russia) and business agreements.

Furthermore, at the end of 2011 Fiera Milano established Milano International Exhibitions (MinEx) in collaboration with the Milan Chamber of Commerce. MinEx will support all promotional and sales activities for the exhibitions held in Milan in France-Belgium, Germany-Austria-Switzerland, Spain-Portugal, Turkey, U.S.-Canada.

  • Conferences and Conventions –Fiera Milano is a leading player in hosting large conferences and conventions. Fiera Milano Congressi manages Europe’s number one convention centre right in the heart of the city which can accommodate up to 18,000 people and includes 54,000 square metres of exhibition space. It also manages the conference centre and the many conference rooms at the Exhibition Centre fieramilano.
  • Quality Services–Fiera Milano provides the highest quality services required to ensure the success of any exhibition or convention and is among the leaders in the stand building business.
  • Media– Fiera Milano also provides multi-channel communication for businesses. Its company Fiera Milano Media offers a full range of communication services including traditional promotion via the specialised press, internet, the convention relationship platform and training workshops.

– Fiera Milano has two exhibition complexes: fieramilano (in Rho, in the suburbs of the city) and fieramilanocity in the heart of Milan. fieramilano is one of the largest, most modern and functional exhibition districts in the world, combining world-class space with outstanding flexibility with regard to functional solutions, technological equipment, exhibition space usability and pleasing aesthetics. Its strong points are its 345,000 gross square metres of indoor exhibition space (plus a further 60,000 square metres outdoor), pavilions practically without pillars, 74 meeting rooms – 10 of which located in the Stella Polare Convention Centre), 84 refreshment areas, 14,000 parking spaces, a railway station, underground stop and large hotel only a few hundred metres from the pavilions.

Fiera Milano is the largest exhibition space in Italy
Top five Italian exhibition spaces / Gross indoor exhibition space
(square metres)
1 Fiera Milano (Rho) / 345,000
2 Bologna / 180,000
3 Verona / 153,000
4 Rome / 145,000
5 Rimini / 109,000

Source: cermes bocconi 2010

… and among the top in the world
Top 10 exhibition spaces in the world / Gross indoor exhibition space
(square metres)
1 Hanover / 466,765
2 Frankfurt / 355,678
3 Fiera Milano (Rho) / 345,000
4 Fair Complex Guangzhou / 340,000
5 Cologne / 284,000
6 Düsseldorf / 262,704
7 McCormick Place Chicago / 248,141
8 Paris Nord Villepinte / 242,582
9 Valencia / 230,837
10 Paris Expo Porte de Versailles / 227,380

Source: AUMA – date updated as of January 2011

► Economic overview - Fiera Milano S.p.a. has been listed on the Electronic Stock Exchange of the Borsa Italiana since 2002. In 2011, the Fiera Milano Group recorded consolidated profits of 278 million euro and an EBITDA of 30,9 million euro, higher than forecast and over 51% higher than in 2010. Consolidated net profit was Euro 5.1 million

For further information: Fiera Milano SpA Press Office

Sergio Pravettoni tel +39 024997/7428-7582