OCR Nationals ICT – Level 2
Unit 20 – Animation /
Scenario
Advertisement Web Banner
You are an advertising executive for a local marketing company called Emerald Ads Ltd. As part of your job you have been asked, by a local Islamic trader, to design and create a web banner to advertise an Islamic product to make it sell better. The web banner would be placed at the top of the traders web site, or other suitable Islamic sites.
The web banner should be of good quality and should catch the audience’s attention. It should be at least 15 secs in length.
To work towards a DISTINCTION in this unit you will need to achieve all the Pass, Merit, and Distinction criteria in the unit and have evidence to show that you have achieved each one.
How do I provide assessment evidence
Your evidence should be presented in any suitable form, such as written reports, presentations, or verbal explanations, together with the documents that you create for each of the tasks. These can be supported by other documentation, such as printouts, screen shots, witness statements, observation records and transcripts of conversations. If you make a presentation, include speaker’s notes, and print off both slides and notes.
All your evidence should be presented in one folder, which should have a front cover and a contents page. You should divide the evidence into four sections corresponding in the four tasks.
Task 1 - Review Different Animations
Assessment Objective 1
Before you plan and create your animation, you need to review two existing animations so that you find out what makes a web banner effective and to get some design ideas for the web banner you will produce. You will also need to identify not so good features so that you can avoid these when creating your own banner.
A Identify at least two different types of animations that you will review, for example
.gif
.fla
.swf
Use the internet to search for websites with animations.
BUse the Ao1 worksheet to review your animations. You may review more than two animations if you wish.
For each of the animations you need to –
-List the good and not so good features of each animation.
-Explain at least one feature from their reviews to use or avoid in their own animation
To achieve a Merit or a Distinction you need to
-Identify the purpose of each animation
-Give a thorough explanation of the good and not so good features of each animation and suggest a range of valid improvements to help each animation meet its purposes.
-Identify features from the reviews to use or avoid in your own animation.
-Explain why you will use/avoid these features in your own animation
Task 2 - Design An Animation
Assessment Objective 2
Using the knowledge that you have gained in Task 1, you need to design a web banner for an Islamic product.
Refer to the scenario and decide which elements you will use in the web banner. Your banner must be at least 15 secs long.
For this task you need to produce plans for the animated web banner you are going to create. Planning is essential and must be carried out before you start creating the banner. You will need to know which elements you are going to use in the banner.
AUse the Ao2 worksheet to help you describe the purpose of the animation.
BUsing the Ao2 storyboard template draw a storyboard for your proposed animation.
Your storyboard needs to be well structured.
To achieve a Merit or a Distinction you need to –
-Give a thorough description of the purpose and audience of the animation.
-A storyboard covering all elements will be provided. This will include the key points and the timings of the components for an animation of at least 15 seconds.
-The design will cover all content, be logical and be well structured, this could be followed by a third party.
Task 3 - Create An Animation
Assessment Objective 3
In this task you will be using your creative skills to produce the web banner which you designed in Task 2. You will use animation software, such as Macromedia Flash, to import and edit your source components. The animation must be at least 15 secs long.
AUsing your storyboard,create your web banner using your animation software.
While creating,the animation should make some use of:
-basic graphic techniques
- tweening or frame-by-frame..
B Some elements may not work as intended.
C The animation must be appropriate to the purpose.
D The animation will be exported in a suitable file format and will work.
E Make use of the Ao3 worksheet to help you get this evidence.
To achieve a Merit or a Distinction you need to –
-Be at least 15 seconds in length.
-Make effective use of: graphic techniques, importing and optimising objects, sound, frame rates, timings, tweening or frame-by-frame animation, looping of at least one individual element.
-All elements work as intended.
-The animation must be appropriate to the purpose and audience.
-The animation will be optimised and exported in a suitable file format and will work.
Task 4 - Test the Animation
Assessment Objective 4
In this task you will need to test the animation you have created. Before you do, you will need to create a test plan, this is also referred to as the testing table. You need to decide which, and how many tests you will carry out and record the results in the test table
ACreate and use a test plan to test the main aspects of your animation. Some tests will be
appropriate.
B Identify at least one area for improvement.
To achieve a Merit or a Distinction you need to –
-Create and use a test plan to test all aspects of your animation.
-The tests will cover all areas and components as well as the effectiveness of your animation.
-All tests will all be appropriate.
-Identify areas for improvement and action most of them.
Date of issue
Initial deadline
Completion deadline
FevershamCollege – OCR Level 2 ICT – Unit 23 – Creating Video – L Sherratt (ICT Coordinator) Sept 2009