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Table of Contents
0.0 Home Page 3
1.0 Hunger in America 5
1.7 Impact of Hunger 7
1.6 Real Stories of Hunger 9
2.0 Our Work 10
2.1 Our Approach 12
2.1 Our Network 14
3.0 Take Action 16
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0.0 Home Page
Metadata
Title: U.S. Hunger Relief Organization | Feeding America®
Description:
1 in 7 people struggle with hunger in the US. Feeding America is the nation’s largest hunger organization with a nationwide network of food banks feeding 46 million hungry Americans. Get involved.
keywords: hunger relief organizations, help the hungry, hunger relief, organizations that help people in need, food organizations
Page Copy
<h1>Main Message
The content in this zone (copy and imagery) should reflect your overall campaign messaging - it is primarily emotional. This will help orient someone who has come to the site from seeing your messages, or will reinforce the association with your campaign for others who have arrived from some other channel. You should also use this area to give people quick access to the donation form or other action desired for a campaign. Default banner is the main campaign, but rotating content can feature additional campaigns. May change frequently.
CTA: Donate Now
<h2> Find your local food bank
<h2>No one can thrive on an empty stomach.
48 million people face hunger in the U.S. today – including nearly 15 million children and more than five million seniors. Hunger knows no boundaries – it touches every single community in the U.S., including your own.
Learn more about the facts, and the impact, of hunger in the U.S. <link to http://www.feedingamerica.org/hunger-in-america/
<h2>Working together to end hunger
The Feeding America network is the nation’s largest domestic hunger-relief organization, working to connect people with food and end hunger. Donors, staff, and volunteers all play an important role in our efforts to end hunger in the United States. Learn more about our work <link to http://www.feedingamerica.org/our-work
<h2> Help solve hunger today
<h3> Give Today
Make a secure donation via credit card or PayPal. Donate now <link to https://secure.feedingamerica.org
<h3>Give Monthly
Provide meals year-round to hungry families. Donate monthly <link to https://secure.feedingamerica.org
<h3> Set the Table
Create a personal fundraising campaign. Learn more <link to http://www.feedingamerica.org/take-action/set-the-table
<h3>Volunteer
Give your time and serve your community. Pledge to volunteer <link to http://www.feedingamerica.org/take-action/volunteer/
<h2> Join us in the fight against hunger.
Get the latest news, updates, and learn how to get involved.
CTA: Subscribe
Get time-sensitive news and action alerts via text and email.
CTA: Alert me
*SMS subscription services. Up to 4 msg/mo. Msg & Data rates may apply. Text STOP to 50555 to stop. Full terms: mGive.com/E
<h2>Our Partners
With the support of our generous partners, the Feeding America network
is meeting the needs of families across the country helping them build a brighter future.
Learn more about our partners <link to http://www.feedingamerica.org/about-us/partners
<h2> Our Blog
<h3> Handling Bulk Donations: Repacking in Baton Rouge <link to post
See how owning a bulk food repack machine has helped this food bank accept more donations and rethink its business model.1.0 Hunger in America
Metadata
Title: Hunger in America | Feeding America
Description:1 in 7 Americans struggles to get enough to eat. Discover how hunger exists in every community and learn more about solutions to hunger in America.
keywords: facts about hunger, food waste in america, hunger in the us, hunger in america, malnutrition in america
<h1> Hunger in America
<h2> The face of hunger is changing.
The economy may be improving since the Great Recession, but the recovery is still leaving many of Americans who were hit the hardest behind. Millions of people are still struggling to get by because of underemployment, stagnant wages and rising costs of living. In fact, more than 46 million people still turn to the Feeding America network each year for extra support.
CTA: Watch the video to learn more <modal window autoplay http://www.feedingamerica.org/assets/video/video-hunger-in-america-2014.html
<h2> Who goes hungry?
Hunger can affect people from all walks of life. Many Americans are one job loss or medical crisis away from food insecurity – but some people, including children and seniors, may be at greater risk of hunger than others. Get the facts.
Child Hunger <link to http://www.feedingamerica.org/hunger-in-america/who-goes-hungry/child-hunger-fact-sheet.html>
Senior Hunger <link to http://www.feedingamerica.org/hunger-in-america/who-goes-hungry/senior-hunger-fact-sheet.html>
Rural Hunger <link to http://www.feedingamerica.org/hunger-in-america/who-goes-hungry/rural-hunger-fact-sheet.html>
African American hunger <link to http://www.feedingamerica.org/hunger-in-america/who-goes-hungry/african-american-hunger-fact-sheet.html>
Latino hunger <link to http://www.feedingamerica.org/hunger-in-america/who-goes-hungry/latino-hunger-fact-sheet.html>
Meet some of the people who have turned to the Feeding America network for help facing hunger. <link to http://www.feedingamerica.org/hunger-in-america/hunger-stories/
<h2> Hunger is closer than you think.
Children and adults who face hunger in every community across the country . Your neighbor, child’s classmate or even coworker may be struggling to get enough oeat. Explore our Map the Meal Gap interactive tool to learn more about hunger in your community <link to map.feedingamerica.org>
Learn more about hunger in your state.
<h2> Hunger threatens our nation’s future.
When families struggle to get enough to eat, they are often struggling to meet other basic needs as well. Many people facing hunger are forced to make tough choices between buying food and medical bills, food and rent and/or food and transportation. This struggle goes beyond harming an individual family’s future, it can harm us all.
Learn more about the consequences of hunger <link to http://www.feedingamerica.org/hunger-in-america/impact-of-hunger/
<h2> What is food insecurity?
Food security is a federal measure of a household’s ability to provide enough food for every person in the household to have an active, healthy life. Food insecurity is one way we can measure the risk of hunger. Learn more about food insecurity <link to http://www.feedingamerica.org/hunger-in-america/what-are-hunger-and-food-insecurity/
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1.7 Impact of Hunger
Metadata
Title: Hunger & Food Insecurity in America | Feeding America
Description: 1 in 7 Americans struggle with food insecurity. Get facts on hunger and poverty in America and learn how hunger impacts children, minorities, seniors and families.
keywords:
<h1>Impact of Hunger
<h2 Tough choices. Devastating consequences.
Imagine that you had just enough money to buy food for the week, with nothing left over to pay your utility bills or to purchase bus fare to get to work. What would you do? Many people who struggle with hunger face these tough choices every day. The decisions they make can have serious and lasting consequences.
CTA: See how tough choices can lead to a cycle of food insecurity <modal window autoplay recut Intersection video>
<h2>Compromises and coping strategies
The median annual income for households served by the Feeding America network is $9,175. In our 2014 Hunger in America study, the people we serve told us about the choices they face due to limited resources:
They also told us about the many ways they stretch their food budget or work to supplement it:
<h2>The impact of hunger on health
Hunger and health are deeply connected. People who are food insecure are disproportionally affected by diet-sensitive chronic diseases such as diabetes and high blood pressure, and according to research, food insecurity is also linked to many adverse effects to overall health. Learn more about the intersection of nutrition, hunger and health. <link to http://www.feedingamerica.org/hunger-in-america/impact-of-hunger/hunger-and-nutrition-in-america
<h3>Hunger and child development
For children, food insecurity is particularly devastating. Proper nutrition is critical to a child’s development. Not having enough of the right kinds of food can have serious implications for a child’s physical and mental health, academic achievement and future economic prosperity. Research shows an association between food insecurity and delayed development in young children; risk of chronic illnesses like asthma and anemia; and behavioral problems like hyperactivity, anxiety and aggression in school-age children.
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1.6 Real Stories of Hunger
Metadata
Title: Real Stories of Hunger in America | Feeding America
Description: Learn more about Americans facing hunger and how Feeding America network food banks are making a difference in their lives.
Keywords:
<h1> Real Stories of Hunger
An illness, a job loss, a move to care for aging family members - these are just some of the reasons Americans have turned to their local food banks for help in a time of need.
Sidebar: Do you have a personal story about hunger? By sharing your story of volunteering or donating or advocating or receiving assistance – you are putting a face on this important issue and giving it a voice.
CTA: Share your story <link to http://www.feedingamerica.org/hunger-in-america/hunger-stories/share-your-story/
<h3> First name, Town, State <modal window with story or video and description>
Introduce the main characters in the story and lead with a bit of insight into why they are facing hunger. Use this as an opportunity to build empathy for the clients featured in the story or make their situation relatable. Then, give a nod to how a Feeding America network food bank has helped them. The aim of these mini descriptions is to have site visitors see the range of people helped and the various reasons their fellow Americans face hunger, even if they don’t watch a single video or read a detailed story.
Pull quote: Use a direct quote from text or video that reflects the client’s feeling about hunger (whether surprise at needing help or gratitude for FA support or an awareness of the issues and desire to give back.) Try to vary the topics of the quotes so they don’t all sound too similar.
Example: Deb and her husband began raising their four granddaughters after her son passed away. They weren’t financially prepared to raise children in their senior years, but Feeding America has helped them keep food on the table.
“My family might not always need help, but I’m sure there will be someone else here who will.”
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2.0 Our Work
Metadata
Title: Working to End Hunger in the US | How Feeding America Works
Description: Feeding America is a nationwide network of 200 food banks We work to secure fresh food and provide services to people facing hunger. Learn more about how we are working to fight hunger in the U.S.
Keywords: fight hunger
<h1>Our Work
<h2>Working together to end hunger.
The Feeding America network is the nation’s largest domestic hunger-relief organization. Together with individuals, charities, businesses and government we can solve hunger.
<h2>Food today. Food security tomorrow.
In a country that wastes billions of pounds of food each year, it's almost shocking that anyone in America goes hungry. Yet every day, there are millions of children and adults who do not get the meals they need to thrive. We work to get nourishing food –from farmers, manufacturers, and retailers – to people in need. At the same time, we also seek to help the people we serve build a path to a brighter, food-secure future. Learn more about our approach <link to http://www.feedingamerica.org/our-work/our-approach>
Food Recovery <link to http://www.feedingamerica.org/our-work/our-approach/reduce-food-waste>
Foods That Nourish <link to http://www.feedingamerica.org/our-work/our-approach/meet-nutritional-needs
Food Safety <link to http://www.feedingamerica.org/our-work/our-approach/ensure-food-safety>
Food Security <link to http://www.feedingamerica.org/our-work/our-approach/prevent-food-insecurity>
<h2>The Feeding America Network
<h3>200 food Banks and 60,000 food pantries and meal programs strong
Learn more about how Feeding America network food banks fight hunger in communities across America <link to http://www.feedingamerica.org/our-work/food-bank-network/
<h2>3.6 billion meals, one act of kindness at a time
When you support Feeding America, you are helping our nationwide network of food banks deliver programs at the front line of hunger. Programs like school-based food pantries, emergency disaster relief, and Kids’ Cafe. Learn more about Feeding America programs <link to http://www.feedingamerica.org/our-work/hunger-relief-programs
<h2>Why Feeding America?
Find out why Feeding America is highly rated by Charity Navigator and the Better Business Bureau. Learn what sets Feeding America apart as one of the best charities to donate <link to
http://www.feedingamerica.org/our-work/why-feeding-america/>
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2.1 Our Approach
Metadata
Title: How We Work to End Hunger | Feeding America
Description: Feeding America helps provide meals to people in need through a nationwide network of food banks and helps address root causes of food insecurity.
Keywords:
<h1>Our Approach
<h2> Food. Hope. Stability.
When families struggle to get enough to eat, they are often struggling to meet other basic needs as well—including housing, employment healthcare and more. Feeding America helps provide meals to people in need through a network of food banks and helps address root causes of food insecurity.
<h3> Food recovery: saving good food from going to waste
In America, we have enough food to feed every man, woman and child, yet 70 billion pounds of safe, edible food goes to waste each year. In fact, an estimated 25 – 40 percent of food grown, processed and transported in the U.S. will never be consumed.And, more food reaches landfills and incinerators than any other single material in municipal solid waste.
We work with manufacturers, distributors, retailers, food service companies, and farmers to gather food before it goes to waste. Learn how we help prevent food waste <link to http://www.feedingamerica.org/our-work/our-approach/reduce-food-waste>
<h3> Foods that nourish: healthful, high in protein and nutrient rich
The long-term effects of hunger and poor nutrition can be devastating. That’s why it’s not enough to provide families with food. They need a healthy variety of foods, such as fresh fruits and vegetables, whole grains, low-fat dairy and lean protein. Every year, we do more to secure these foods for our nationwide network of food banks. Learn more about the variety of healthy foods we provide to food banks <link to http://www.feedingamerica.org/our-work/our-approach/meet-nutritional-needs>
<h3> Food safety: ensuring families receive good, safe food
In the past food banks and food pantries often focused on storing non-perishable items like canned and packaged goods. As we work to make sure hungry Americans get a wider variety of healthy foods they need, we also work to keep these foods – including highly perishable items like fresh produce and lean protein – safe. Learn what we do to ensure food safety <link to http://www.feedingamerica.org/our-work/our-approach/ensure-food-safety>