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Fashion Merchandising Review
Directions for Numbers 1 – 75: Read each of the following multiple choice items and the possible answers carefully. Mark the letter of the correct answer on your answer sheet. You may mark on test if needed.
- The Standard Color of Textile Dictionnaire International de la Couleur is a/an:
A.Fashion service that provides information ontextile fiber trends.
B.International color codification system fortextiles.
- Which would MOST LIKELY accelerate the fashion movement?
A. Carla’s confirmation into a religious group thatdiscourages personal adornment
B.Angela’s promotion to a job with more administrative responsibility and higher pay
- While shopping in Sears, Andrea is asked her opinion of the merchandise the store currently carries and what other merchandise she would like to see the store offer for sale. Andrea is participating in a/an:
A.Fashion show.
B.In-store informal interview.
- At the introduction stage of the fashion cycle, new styles are:
A.Purchased in large numbers by retail fashionbuyers.
B.Usually accepted by only a small number offashion leaders.
- Amber invites a group of current customers to meet and discuss their degree of satisfaction about the store and its merchandise. Amber is meeting with a:
A.Consumer focus group.
B.Labor union.
.
- A fashion forecaster would be interested in watching or attending award events such as the American Music Awards, The Emmys, or The Oscars PRIMARILY to:
A. Establish relationships with fashion vendors.
B. Observe what the celebrities are wearing.
- Studying market conditions, consumer lifestyles, current events, and the mood of the public are activities of:
A.Customer profiling.
B.Market research.
- Leather jackets were first popular among lower income groups and then gained
acceptance from the higher income groups. Which fashion movement theory is
illustrated?
A. Trickle down
B. Trickle-up
- Jeans, once worn by laborers as a work garment and later adopted by teens as
streetwear, have now become popular among all ages and income levels.
Which fashion movement theory is illustrated?
A.Trickle-down
B.Trickle-up
- In predicting fashion trends Janae reviews fashion publications, catalogs, and websites. This type of marketing research is:
A.Comparison shopping.
B.Consumer research.
- Consumer research is a study of:
A. Fashion preferences, income levels, lifestyles,and shopping habits.
B. Previous sales records.
- The owner of Erica’s, a small boutique; visits another local boutique to view its
merchandise selection. This is:
A.Comparison shopping.
B.Consumer research.
- Which is known worldwide as a provider of color systems and technology used in the graphic design, printing, publishing, textile, and plastics industries?
A. International Color Authority
B. Pantone, Inc.
14. Fashion followers:
A.Make most of their clothing purchases duringthe introduction stage.
B.Wear a new style only after it is widelyaccepted.
15. During the rise stage of the fashion cycle:
A. Retail fashion buyers order the items inquantity.
B. The price of the fashion goes up because of theincreased demand.
16. At which stage of the fashion cycle does consumer interest grow and the fashion become accepted by more people?
A.Obsolescence stage
B.Rise stage
17. Which would decelerate fashion movement?
A.Development of new textile fibers and finishes
B.Terrorist activity in the United States
18. Celeste typically purchases fashions when the prices are most expensive. In which stage of the fashion cycle is she buying?
A.Introduction
B.Obsolescence
19. At which stage of the fashion cycle is a trend considered dull and boring because the market is saturated?
A.Decline
B.Introduction
- Cultural and religious customs, bad economic conditions, and government
regulations are factors that:
A.Have no effect on fashion.
B.Slow down fashion movement.
21. The style introduced by London designer Mary Quant that featured miniskirts,
go-goboots, psychedelic colors, and geometric designs is:
A.Mod.
B.Preppy.
- This 90s look for work characterized by khakis or jeans worn with a polo or
company T-shirt, no necktie, and loafers is referred to as:
A.Casual Friday.
B.Classical.
23. A male wearing a bell-bottomed pants suit with an open-necked shirt and platform shoes is characteristic of the:
A.American Idol.
B.Dawn of the Disco.
24. Which designer used the signature colors of red, white, and blue to influence the fashions of the 1990s?
A.Christian Dior
B.Tommy Hilfiger
25. Amber designs purses for her local boutique. She wants to make an exact copy of a Kate Spade purse. If Amber creates this new purse, she will commit:
A.Fashion piracy.
B.License infringement.
26. Dondrea wants to open an exclusive swimsuit store. The BEST fashion center
trade show for her to attend is in:
A.Atlanta.
B.Miami.
27. Lanette buys only original, one-of-a-kind garments made of luxurious and
expensive fabrics. Which price market category meets her expectations?
A.Bridge
B.Designer
28. The Texas native who relocated to Paris and is credited with saving Gucci and
Yves Saint Laurent from bankruptcy is:
A.Bill Blass.
B.Tom Ford.
29. The Italian designer who worked as a mime performer before inheriting the family leather handbag business is:
A.Louis Vuitton.
B.Muccia Prada.
30. The designer of a hip-hop collection who earned over $100 million per year in his first two years in the industry is:
A.Christobal Balenciaga.
B.Sean Combs.
- A style or design that continues to be popular over an extended period of time
even though fashions change is a:
A.Classic.
B.Couture design.
32. GQ, Vogue, and Essence help the public keep abreast of what is happening in
fashion and are considered:
A.Consumer publications.
B.Men’s publications.
33. The scheduled period of time when producers officially introduce their new lines of merchandise to retailers is:
A. After September 15.
B. Market week.
34. During the winter months, Patrick wears pants made from a durable cotton cut-pile fabric with vertical ribs. His pants are:
A.Argyle.
B.Corduroy.
35. Fashion magazines, books, and websites that help consumers keep abreast of
what is happening in fashion news are which type of publications?
A.Consumer
B.Retail
36. Magazines, newspapers, books, and websites published daily or monthly to inform those who work in an industry are which type of publications?
A.Consumer
B. Trade
37. The direction of movement of public acceptance of color, texture, and silhouette in fashion
is a:
A.Fashion trend.
B.Publication.
38. Which is NOT a type of fashion marketing research?
A.Comparison shopping
B.Textile analysis
39. Which is a trade publication used by the female fashion industry?
A.Seventeen
B.Women’s Wear Daily
40. A fashion expected to be a hot seller but which does not sell is a:
A.Classic.
B.Flop.
41. Which is true about the fashion cycle?
A.Fads skip the rise and decline stages.
B.Styles that come into fashion rotate through allfive stages.
42. Good economic conditions:
A.Accelerate fashion movement.
B.Decelerate fashion movement.
43. Reversals or abrupt changes in fashion styles are a
result of:
A.Fashion extremes.
B.Flops.
44. Because the roles of women have changed, women today are more likely to
require:
A.Active sportswear.
B.Couture designs.
45. What 1940s designer was the winner of the firstCoty award?
A. Cristobal Balenciago
B.Norman Norrell
46. Color television was introduced in the United Statesduring which decade?
A.1940s
B.1950s
47. A loose, brightly-colored African tunic is known asa:
A. Chemise.
B.Dashiki.
48. In the 2000s more young men began to wear thecolor pink. They were mainly
influenced by:
A.Camron.
B. Eminem.
49. During which decade did American Bandstandbecome a popular television show?
A.1930s
B.1950s
50. Stirrup pants were extremely popular during whichdecade?
A.1940s
B.1980s
51. During which decade was the string bikiniintroduced?
A. 1940s
B. 1970s
52. Shoes with a thick mid-sole that makes the wearerappear taller are:
A.Clogs.
B.Platforms.
53. Which couture designer offers a ready-to-wear lineavailable at Target?
A.Tommy Hilfiger
B.Isaac Mizrahi
54. The slang term for big jewelry worn with streetwearis:
A.Big time.
B.Blingbling.
55. The total number of garments in a designer orapparel manufacturer’s seasonal
presentation is a:
A.Collection.
B.Couturier.
56. A collection of styles offered by a manufacturer ordesigner is his/her:
A.Alta moda.
B.Line.
57. For Ralph Lauren’s designs to be recognized by theAlta moda, he needs to join
the fashion industry in:
A.Germany.
B.Italy.
58. Which New York Street is known as the garmentdistrict?
A.Broadway
B.Seventh Avenue
59. The fashion center that PRIMARILY serves theWest Coast is:
A.Dallas.
B.Los Angeles.
60. The major fashion center known for evening, bridal,and western fashions is
located in:
A.Atlanta.
B.Dallas.
61. One who designs by changing or adapting designsof others is a:
A.Couturier.
B.Stylist.
62. An independent designer who sells sketches tomanufacturers is a:
A.Couturier.
B.Freelance designer.
63. Old Navy, Gap, and Guess are examples of whichprice market?
A.Better
B.Moderate
64. The self-taught American designer of men’s tailoredclothes is:
A.Bill Blass.
B.Tommy Hilfiger.
65. Collars, sleeves, and shoulder treatments areexamples of:
A.Details.
B.Styles.
66. Decorative materials such as buttons, laces, andbraids that are added to enhance
the design are:
A.Accessories.
B.Trimmings.
67. A sweater made with yarn from the long silky hairof the Angora goat is:
A.Cashmere.
B.Mohair.
68. How many times per year do top designers shownew collections?
A.One
B.Two
69. Fashion forecasters are LEAST interested in:
A.New fiber and fabric developments.
B.Trends in retail store design.
70. Which is an example of a color service?
A.Doneger Creative Services
B.Huepoint
71. Predicting fashion trends is:
A.Forecasting.
B.Merchandising.
72. Which is a major fashion service?
A.Doneger Creative Services
B.Huepoint
73. Kimora Lee Simmons is known for launching:
A.Apple Bottom
B.Baby Phat
74. A particular or unique version of a style is a:
- Classic
- Design
75. The technical name for color is:
- Chroma
- Hue