EXERCISE 1 - from

Product or Brand
Read each slogan on the left and try to determine the product or brand that it refers to. When you click on each slogan the answer will appear on the right side.

SLOGANS / ANSWERS
Fly the Friendly Skies
/ (1) Wheaties
Just Do It
/ (2) American Express
Enjoy the Ride
/ (3) Nissan
Breakfast of Champions
/ (4) United Airlines
Generation Next
/ (5) Pepsi
Good to the Last Drop / (6) Maxwell House
I Love What You Do For Me / (7)Toyota
It's Everywhere You Want To Be
/ (8) Visa
Don't Leave Home Without It
/ (9)Nike
The Ultimate Driving Machine
/ (10) Sprite
Reach Out and Touch Someone
/ (11) AT&T
Where's the Beef? / (12) Almond Joy
Obey Your Thirst
/ (13) BMW Automobiles
We Bring Good Things to Life / (14) General Electric
Sometimes You Feel Like a Nut / (15) Wendy's Restaurants

EXERCISE 2 - from

The 'Brand World' Quiz
10 questions that will test your knowledge, help you understand brands better, and show you the principles in practice. It's mind-expanding, and fun too!

EXERCISE 3 - from

Replace the wrong words to build compound nouns related to marketing and merchandising
(look at the words to use below)

1.Windowshoppingistheskillofdecoratingshopwindowsandarranginggoodsinthem.
correct  Window dressing is the skill of decorating shop windows and arranging goods in them.

2.Theshelflivingofaproductisthelengthoftimeitcanbekeptinashopbeforeitbecomestoooldtobesold.
3.Themarketingfixisthecombinationofsellingfactorsthatacompanycaninfluencesuch

aspriceandplace.
4.Thesellingpriceisthepriceofaproductthatmostcompanieschargeinafreemarket.
5.Ifsomeoneusesweaksell,theytrytosellsomethingbybeinggentlypersuasive.

6.Ifamarketisbuyer-sensitive,buyerslookforthebestdealtheycanget,comparingprices.

7.Confusionsellingissellinginawaythatmakesitverydifficulttodecidewhichproductsarecheapest.

8.Carriagepaidmeansthatthepersonreceivingthemwillpayforthecostofsendingthem.

9.Brandawarenessisthetendencytobuythesamenamedproduct.

10.Awhiteelephantisapersonororganisationthatsavesacompanybyputtingmoneyinto

itorbybuyingit.

11.Auniquebuyer'spointisafeatureofaproductwhichwillpersuadepeopletobuyit.

12.Abuyer'smarketisamarketwheretherearemorebuyersthansuppliers.

13.Apawnstoreiswhereyougetsomemoneyforapossessionwhichyougetbackifyoureturnthemoney.

14.Anicemarketisasmallareaoftradewithintheeconomyinvolvingspecialisedproducts.

15.Amarketwinnerisacompanythatsellsmoreofaparticularproductthanothers.
16.Amarketguruissomeonewhohasspecialistknowledgeofaspecificmarket.

17.Alosswinnerisanarticlethatissoldcheaplyinordertoattractthepublicandmakethembuyotherthings.

18.Auppaymentisanamountofmoneywhichisonlypartofthetotalcost.

19.Alongstoreisoneofagroupofshopswhichbelongtoasinglecompanyandsellssimilargoods.

20.Acashboxisamachineinashoporotherbusinessthatrecordssalesandintowhich

moneyisput.

Words to use:
selling - mix – price– register - market - life – knight - leader - soft – marketing – forward – loyalty - analyst - leader - seller's – shop – down - niche –chain -

Glossary

Shelf / Scaffale
Charge / Fare pagare (un prezzo)
Bestdeal / Migliore affare
Carriage / Trasporto
Supplier / Fornitore
Awareness / Consapevolezza
Niche / Nicchia

EXERCISE 4 - from

Put in the words to build compound nouns related tomarketing and merchandising.

bestbeforedate blackmarket brandname buyer'smarket callcentre cashdesk cash-and-carry costprice cut-price departmentstore economypack fleamarket happyhour hardsell marketresearch marketshare parentcompany salesassistant shoppingcentre vendingmachine

1. / Theonfoodordrinkisthedayor month before which it should be consumed.
2. / Theofanitemisthepriceitcost to make.
3. / Theisthingswhichareboughtandsold,or money which is changed illegally.
4. / Theistheproportionofthetotalmarketwhich one company controls.
Thisexerciseisbroughttoyouby
5. / Theisthecollectionandexaminationofinformationabout things that people buy.
6. / Inyoubuyforcashandyoumusttake the goods away yourself.
7. / Ifsomethingissoldinanitcontainsa larger amount of the goods for a lower price.
8. / Ifsomeoneusesortriesthe,theytryto sell something by being very forceful.
9. / Ashopsellsthingsatlowerpricesthanother shops.
10. / Asellsyousmallitemssuchascigarettes,drinks or sweets if you put coins into it.
11. / Aprovidesinformationandsellsoradvertisesitsgoods or services by telephone.
12. / Aiswhentherearemoregoodsforsale than there are people to buy them.
13. / Aisthenamebywhichaparticularproduct is sold.
14. / Aissomeonewhoworksinashopserving customers.
15. / Aisanoutsidemarketsellingoldorused goods at low prices.
16. / Aisaperiodoftimewhendrinksare sold cheaply in a bar or a pub.
17. / Aisalargeshopdividedintoseveraldifferent parts selling different things.
18. / Aisagroupofshopswithacommon area for cars to park.
19. / Aisacompanywhichcontrolsothersmallercompanies.
20. / Ainashopistheplacewhereyou can pay for the things you buy in a shop. (UK)

GLOSSARY

Economy pack / Confezione economica con più prodotti
Hard sell / Tecnicadi vendita aggressiva e basata sull’insistenza
Vending machine / Distributore automatico
Flea market / Mercato delle pulci
Parent company / Casa madre
Cash desk / place in a restaurant, shop etc, containing a cash register, where a customer can pay the bill

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