Advertising Design
ADV 310
Tuesday & Thursday
Spring 2016
Every child is an artist. The problem is how to remain an artist once he grows up.
Pablo Picasso
Professor: Robyn Blakeman Phone #: 974-7170
Office: 476 Communications Building email:
Office Hours: Tand TH. from 1:00 to 2:00. Appointment required, no drop ins please.
Reference: E Weinmann & P Loureka: Visual Quickstart CS5
Texts: See Amazon for used texts.
Text: Robyn Blakeman, The Bare Bones Of Advertising Print Design
Required 9 x 12 Graphics 360 Marker Paper Pad
Materials: 2 Black Fine Line or Razor Point Pilot Markers
12 count or better box of colored pencils
12” ruler
Small but good pencil sharpener
2 Pocketed Folders
1 Flash, Jump or Thumb Drive with at least 1G preferred.
Course This course will examine design principles and layout and production
Description: techniques as they relate to advertising. Topics will include: layout and design techniques, the stages of design, type design, layout styles, color and design, printing, and production on the computer.
Objectives: The following are learning outcomes for this course:
1. The student will be introduced to the various areas that make up the creative side of advertising.
2. The student will be exposed to the various stages of design and how ideas develop and unfold, beginning with the initial concept and ending with the final production work.
3. The student will learn about the various layout styles and will work within their varied formats to execute a viable creative solution.
4. The student will learn to work with type as a creative medium as well as an informative one.
5. The student will be introduced to the visual process involved in advertising design and production.
6. The student will be introduced to, and be able to work with, the computer programs found in the professional field.
Grades: Each student needs to keep track of his or her own grades. This will help you determine whether you need or want to participate in extra credit opportunities.
Your grades will be based on the following criteria:
A: 365-344 A-: 343-323 B+: 322-304
B: 303-287 B-: 286-272 C+: 271-256
C: 255-240 C-: 239-224 D+: 223-210
D: 209-197 D-: 196-184 F: 183-0
Your assignments are weighted heavily on your ability to follow and execute instructions as given. Grading criteria are as follows:
§ 1 pt will be deducted for each grammar or spelling error, so be sure to proof your work.
§ 2 pts will be deducted per error, for any information covered in lecture and/or the text, when first introduced.
§ 3 pts for each infraction will be deducted for repeated errors on the same material, so be sure to read the texts and review your notes.
§ 3 pts for each infraction (per individual thumb, rough or supercomp) will be deducted for any general information error pertaining to any and all assignments such as: incorrect sizing or placement, incorrect color usage, improper presentation, incorrect use of materials, etc. Be sure to read through your assignments carefully before beginning your assignments and after completion to be sure you have all the information and specs correct. The industry considers this of paramount importance.
§ 5 pts will automatically be deducted for any project not presented in a pocketed folder. Please place your name on the front, making sure it is legible. Proper presentation is critical in advertising.
§ If you need any clarification, be sure to check before turning in your assignment. After it is returned it is to late.
Deadlines: Don’t miss them. There are no make-ups, no extensions and no excuses.
This would be the time to consider participating in extra credit opportunities. All projects are due at the beginning of class. Any project received after the first fifteen minutes of class will be considered late, and NO points will be given.
All work must be presented in a pocketed folder, with your name legibly printed on the front. Place projects to be graded in the right pocket. Use the left pocket for any additional pieces such as thumbnails, reference materials, printouts, photographs, etc. Any project to be graded that is incorrectly presented will lose 3pts as listed above.
Attendance: Students are expected to attend class and be prepared for class. There are numerous quizzes and various phases of projects due every class, as well as lectures that you cannot find in any book. Missed assignments and/or quizzes cannot be made up. If you know you will be gone for some reason be sure to turn in your assignment early and/or make an appointment to take your quiz early.
The assignments are packages or stages in the design process. The instructor must approve each project before moving on to the next stage. This means, if you miss a stage you cannot go on without the instructor approving that stage. No points will be given for the missed portion.
I will not give two-hour private tutorials for classes missed. You are expected to get notes from another classmate before seeing the instructor for any further information. This includes computer lectures.
Keep all graded work, do not lose or throw out. Any student caught sharing files, cheating or plagiarizing another’s work will automatically receive an “F” for the course, NO EXCEPTIONS.
This is a project-oriented class, and each part of the project will be weighted slightly differently. See weekly for breakdown. Your assignments are weighted heavily on your ability to follow and execute instructions as given. The industry considers this of paramount importance.
Quizzes: Are easy. Some will be matching while others, like your computer quizzes, are short answer. None will take over 15 minutes. There is no final exam but there will be final projects.
Your This class will be a portion of your future. Because of that, I’ll try to
Commitment: keep this class as interesting as possible. Class attendance as previously mentioned is very important. Class assignments will require you to spend some hours outside of class reading and working in a computer lab.
This course is just an introduction. I encourage you to be aware of all the advertising and promotion that is around you, and ask yourself, how did they do that? Hopefully, by the end of this class you will be able to say I know how they did that and I know I could have done it better.
Honesty: The University of Tennessee has published specific guidelines for student conduct (see Hilltopics) and expects the highest integrity of you. All work must be your own, and must be produced during this term. Any dishonesty will result not only in a failing grade for the course, but also referral to the student conduct office.
Student If you have any type of personal situation arise during the semester that
Life: will keep you out of class for an extended period, contact Student Life at 865-974-7449. They can help you organize things on this end, while you are gone.
Snow Days: In the likely event of a snow day during the semester any project due on the cancelled class day(s) will be due when class resumes at the beginning of class.
CCI Diversity CCI recognizes and values diversity. Exposing students to diverse people,
Statement: ideas and cultures increases opportunities for intellectual inquiry,
encourages critical thinking, and enhances communication and information
competence. When all viewpoints are heard, thoughtfully considered, and
respectfully responded to, everyone benefits. Diversity and fairness unite
us with the wider professional and global community.
UT ODS Any student who feels he or she may need an accommodation based on the
Disability impact of a disability should contact the Office of Disability Services (ODS) Statement: at 865-974-6087 in 100 Dunford Hall to document their eligibility for services. ODS will work with students and faculty to coordinate reasonable accommodations for students with documented disabilities.
Syllabus subject to change.