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EVERETT I. LEE, PMP
Austin, Texas • • https://www.linkedin.com/in/everettlee/
QUALIFICATIONS PROFILE: PRODUCT MANAGEMENT
SUMMARY
Goal driven, decisive leader, with 19 years of software development experience on large (100 – 200 person) and small (5 - 20 person) cross-functional teams (development, design, QA, user research) and 12 years in senior management. Proven track record of creating and enabling high output teams to deliver innovative and stable products on time, at a high level of quality. Able to take high-level concepts, develop business cases for them, and break them down into a product strategy, feature set (roadmap, story map, and backlog), and project plan. Unparalleled problem solving specialist, who collaborates with teams, to drill down past symptoms and to treat the root cause of issues, tactically and strategically. Areas of expertise include:
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· Development - iOS, Android, Mobile/Desktop Web
· Agile (Scrum & Kanban)
· JIRA / Confluence
· Google Analytics Tagging and Data Analysis
· Data Driven Iteration
· A/B Testing
· User Research and Usability Testing
· User Centered Design
· Product Launch Strategy
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PROFESSIONAL EXPERIENCE
uShip Austin, TX
Mobile Product Manager 2016 – 2018
· Analyzed data, formed hypotheses, and quickly shepherded a series of website changes, which brought gross revenue in the largest business category from -30% YOY comparisons to +1% YOY comps.
· Grew mobile MAUs +18% YOY versus +6% on web and grew mobile sessions +20% YOY versus +2% on web.
· Created mobile strategy and multi-year product roadmap, in alignment with company goals.
· Defined, prioritized, and drove development on mobile platforms, which accounted for ~30% of our revenue.
· Used data analytics to form hypotheses on user behavior and potential issues, and then collaborated with development teams to create and refine User Stories, with detailed Acceptance Criteria (business requirements, interaction requirements, visual requirements, error handling, analytics tagging, etc.).
· Led product managers to define objective criteria for prioritization of features, for use in communication with internal stakeholders and development teams.
Mutual Mobile Austin, TX
Product Manager (Internal Title: Senior Project Manager) 2012 – 2016
· Defined user flow with 85% through user registration and 27% overall conversion through checkout for client.
· Created product roadmap, strategy, and feature specifications for multiple clients, predominantly with start up businesses. Defined user acquisition strategy and adjustments to user flow for conversion rate purposes. Sequenced features based on investments upstream in the conversion funnel.
· Drove projects from problem statements and initial Story Mapping, through Backlog and estimates creation, Delivery, Deployment, and Maintenance.
· Collaborated with client stakeholders and team members to create/decompose User Stories and Acceptance Criteria, groom Backlogs, and define releases and Sprints.
· Balanced prioritization of functionality benefiting the business versus users, with stakeholders.
Agile Scrummaster / Coach (Internal Title: Senior Project Manager)
· With budget and P&L accountability, oversaw the Nike, Cox Automotive, and lynda.com accounts and programs, collaborating with local, distributed, and remote (India) teams. Took lead PM role on large teams when paired with less experienced PMs and managed a $6.5mm book of business in 2014 and $2.6mm in 2013.
· Established development processes and cadence for Nike SB program, leading to stable and clean deliveries, won 2 additional projects within the SB program, and won the 2015 ADDY for Best in Digital and Judge’s Choice.
· Launched Nike Soccer simultaneously across 18 languages, 20 countries, on 2 platforms, for the World Cup Finals.
· Agile coach and mentor, focusing on the purpose behind Scrum ceremonies (Planning, Grooming, Retros, Stand Ups, Review) and artifacts (Backlog, Scrum Boards, Burndowns), rather than just the mechanics.
OMGPOP Austin, TX
General Manager (Internal Title: Studio Manager) 2011 – 2012
· Agile coach for teams at the corporate HQ, particularly around the purpose behind Scrum ceremonies or artifacts.
· Built satellite office from the ground up, hiring and leading a development team to build a new IP and technology. Managed all aspects of operations for the business unit and development of project.
Razor’s Edge Development Austin, TX
Co-Founder 2010 – 2011
· Created a social search engine and learned to code in objective C to implement front end UI
· Created bid breakdowns and submissions for contract work, including a SBIR proposal in collaboration with a defense contractor for a virtual war games project.
Sony – Sony Online Entertainment Austin, TX
Director of PMO (Internal Title: Director of Production) 2008 – 2010
· Direct personnel management and mentored growth of entire PM team.
· Resolved inter-Scrum team dependencies, high priority bugs, and reviewed daily status across the project, to identify potential issues that could derail a 100+ person team.
· Developed process for calculating capacity and variance in time estimates across the team, in order to better understand our real output and estimate accuracy at a team and individual level.
· Closed out all demos, first-hand, by tracking remaining work, defining next steps, and broadcasting status across a large team.
Midway – Midway Studios Austin Austin, TX
Project Manager (Internal Title: Line Producer) 2007 – 2008
· Developed an empirically driven project plan, by tracking historical metrics to shape future estimates.
· Coached and transitioned the project team over to Agile methodologies.
· Managed multiple cross-functional Scrum teams and bridged communications between those teams, other Scrum teams, and the product owners, to remove impediments and manage realistic expectations for Sprint deliverables.
Microsoft – Turn 10 Redmond, WA
Program Manager 2006 – 2007
· Scheduled and tracked Sprint deliverables, with art, audio, and design teams. Identified and resolved cross-functional dependencies, before they became development impediments.
· Created and executed on team-wide delivery plan for key demos and delivered multiple, interdependent releases on time.
· Developed project plan, derived from development velocity and bugs data (empirically projected end date, accounted for per person time buffer, and adjusted for available resources).
· Performance profiled tracks to drive action items for artists when engineers unavailable.
· Wrote art tools at night, to expedite development and implement data validation and demonstrate a greater need for tools development.
Previous Experience at Microsoft and Other Companies
Designer, Animator 1998 – 2006
EDUCATION
University of Texas Austin, TX
Bachelor of Science, Physics, 1998
OTHER ACTIVITIES
· Kung Fu Practitioner
· Captain of Company Soccer Teams
· Autocross Racing
· Violinist – Concertmaster
· Active Investor