EVENTPRO/NIKE BAUER PRESS RELEASE – July 31, 2006
TITLE
Mobile Marketing Tour Launches New Brand
SUMMARY
Mobile marketing trailer designed by EventPro will be instrumental in launching the new brand, Nike Bauer Hockey. This new brand will be displayed throughout North America directly to its targeted retailers and consumers, using a customized display trailer during a one-year mobile marketing tour.
BODY
Hockey enthusiasts can look forward to an exciting year when the season begins with products from the new brand "Nike Bauer Hockey" being promoted in a mobile marketing tour with the help of EventPro. The cornerstone to this tour is an impressive mobile marketing trailer crafted by EventPro, the same company which is also handling the logistics management of the tour.
It is likely that individuals attending various hockey-related events will have an opportunity to check out the Nike Bauer products on display in their mobile marketing trailer. Showcasing the hottest hockey equipment available, this display trailer is also being used to introduce the new brand name of "Nike Bauer Hockey". Earlier this year, they began announcing the fact that Nike and Bauer Hockey were joining together to provide consumers and retailers the best advantages of their two separate lines. To augment their efforts, they contracted with EventPro to help them demonstrate how they have integrated each company's trademark features into one superior product line. According to the company spokesman for Nike Bauer, Steven Jones, "The best way to introduce this milestone to the hockey world is with the direct, face-to-face approach of a mobile marketing tour."
In explaining the purpose of the mobile marketing trailer, Mr. Jones states, "It is an excellent method of bringing the products of our new brand name right to the doorstep of those who would be interested." By packing everything together in an attractive display trailer, Nike Bauer Hockey will have the ability to, "… personally deliver our message throughout the 'Hockey Belt'."
Because EventPro is arranging every aspect of logistics in the mobile marketing tour, Nike Bauer has found that this form of brand name introduction is easier than many companies realize. The timing of the trailer's appearance at specific hockey events is predetermined by the season schedule. EventPro's staff then organizes the itinerary, prepares all arrangements and confirms each detail. Thereafter, they plot the course and arrange to bring the display trailer to hockey equipment retailers at different stops along the way during the mobile marketing tour. Everything related to logistics is taken care of by EventPro so that Nike Bauer, itself, is not burdened by the time-consuming, day-to-day considerations involved in creating a successful mobile marketing campaign.
"Be on the lookout for the Nike Bauer Hockey display trailer the next time you attend a hockey event," states Jones. "You'll be impressed not only with our products and new brand name, but also the power of a well-designed mobile marketing tour."
ABOUT
A leader in the mobile marketing and event management industry for over a decade, EventPro's name has become synonymous with mobile marketing tours, customized-trailer construction and leasing plans.
CONTACT
EventPro, Inc.
9000 Keystone Crossing, Suite 650
Indianapolis, IN46240
(317) 580-0006
KEYWORDS
Mobile Marketing, Mobile Marketing Tour, Mobile Marketing Trailer