European Regional Development Fund

INTERREG IIIB Community Initiative

Concerning Transnational Co-operation

On Spatial Planning 2000-2006

INTERREG IIIB NORTH-WEST EUROPE
APPLICATION FORM
PART A – PROJECT CONTENT and MANAGEMENT
Project Title & Acronym / OPTIMUM2 (Optimal Planning Through Implementation of Mobility Management)
Project Idea Number / 460 / Start Date / 01-01-2003
Project Registration Number / End Date / 30-06-2008
Registration date / Duration / 66 months
Date of decision by PSC
Notation
To be completed by Applicant
Fields completed by the Secretariat
Signature and Stamp of Lead Partner after printing
This form must be completed in ONE of the four NWE official languages. If that language is not English, an English version of the Application Form must be submitted in addition to the original version. In the event of differences between versions, the English version will be the reference.
DO NOT send any extra documents other than the officially required Annexes listed at the end of Part A of the Application Form. Any extra documents sent by applicants in addition to the official annexes will NOT be considered in the assessment of the project and will be returned to the Lead Partner.
A paper copy AND a digital version of the Application Form on a CD-Rom or floppy disk must be returned by post to:
INTERREG IIIB NWE Secretariat ENO
Les Caryatides, 5ème étage
24 Boulevard Carnot
59800 Lille
FRANCE
Tel: + 33 3 20 78 55 00
Fax: + 33 3 20 55 65 95
Please ensure that the printed Application Form is identical to the digital version.
SECTION 1 – PROJECT PARTNERSHIP
1.1 List of Project Partners
List all partners in the project starting with the Lead Partner.
Partner 1 – Lead Partner
Institution / Provincie Noord-Holland
Legal Status[*] / Regional Public Authority
Address / P.O. Box 123, Dreef 3
Postal Code / 2000 MD
Town / Haarlem
Country / The Netherlands
Phone (office) / +31 23 514 5247 / Phone (mobile) / +31 6 1466 4103
Fax / +31 23 514 4850
E-mail /
Contact Person / Mr. H.C. (Hans) Voerknecht
Bank Details
Bank Name / ING Bank Haarlem
Address / P.O. Box 6300
Postal Code / 2001 HH
Town / Haarlem
Country / The Netherlands
Account No/IBAN / 68.00.27.564
SWIFT Code / INGBNL2A
National Bank Code
Internal Reference
Holder of Account / Provincie Noord-Holland
Is the Partner located in an Objective 1 area? / Yes / No
Partner 2
Institution / Essex County Council
Legal Status[*] / Regional Public Authority
Address / County Hall
Postal Code / CM7 5BS
Town / Chelmford Essex
Country / United Kingdom
Phone (office) / +44 124 543 7123 / Phone (mobile)
Fax / +44 124 528 0356
E-mail /
Contact Person / Mr. K. (Keith) Lawson
Is the Partner located in an Objective 1 area? / Yes / No
Partner 3
Institution / Lancashire County Council
Legal Status* / Regional Public Authority
Address / P.O. Box 9, Guild House
Postal Code / PR1 8RD
Town / Preston
Country / United Kingdom
Phone (office) / +44 177 226 2415 / Phone (mobile)
Fax / +44 177 253 2457
E-mail /
Contact Person / Mr. G. (George) Davies
Is the Partner located in an Objective 1 area? / Yes / No
Partner 4
Institution / London Borough of Southwark
Legal Status[*] / Local Public Authority
Address / Council Town Hall Complex, Peckham Road 31
Postal Code / SE5 8UB
Town / London
Country / United Kingdom
Phone (office) / +44 207 525 5429 / Phone (mobile)
Fax / +44 207 525 5683
E-mail /
Contact Person / Mrs. D. (Diana) Bunyan
Is the Partner located in an Objective 1 area? / Yes / No
Partner 5
Institution / City of Edinburgh Council
Legal Status* / Local Public Authority
Address / City Chambers, High Street
Postal Code / EH1 1YJ
Town / Edinburgh
Country / United Kingdom
Phone (office) / +44 131 469 3585 / Phone (mobile)
Fax / +44 131 469 3635
E-mail /
Contact Person / Mr. T. (Tom) Rye
Is the Partner located in an Objective 1 area? / Yes / No
Partner 6
Institution / Royal Devon & Exeter Healthcare NHS Trust
Legal Status[*] / Non-Profit Organisation
Address / Barrack Road
Postal Code / EX2 5DW
Town / Exeter Devon
Country / United Kingdom
Phone (office) / +44 139 240 2364 / Phone (mobile)
Fax / +44 139 240 3908
E-mail /
Contact Person / Mr. N. (Nigel) Walsh
Is the Partner located in an Objective 1 area? / Yes / No
Partner 7
Institution / Provincie Gelderland
Legal Status* / Regional Public Authority
Address / P.O. Box 9090, Markt 11
Postal Code / 6800 GX
Town / Arnhem
Country / The Netherlands
Phone (office) / +31 26 359 8405 / Phone (mobile) / +31 6 5027 3281
Fax / +31 26 359 8383
E-mail /
Contact Person / Mr. J. (Johan) Leferink
Is the Partner located in an Objective 1 area? / Yes / No
Partner 8
Institution / Provincie Zuid-Holland
Legal Status[*] / Regional Public Authority
Address / P.O. Box 90602, Zuid-Hollandplein 1
Postal Code / 2509 LP
Town / Den Haag
Country / The Netherlands
Phone (office) / +31 70 441 7340 / Phone (mobile)
Fax / +31 70 441 7851
E-mail /
Contact Person / Mr. H.A. (Henk) van de Hoef
Is the Partner located in an Objective 1 area? / Yes / No
Partner 9
Institution / Novem (The Netherlands Agency for Energy and the Environment)
Legal Status* / National Public Authority
Address / P.O. Box 8242, Catharijnesingel 59
Postal Code / 3503 RE
Town / Utrecht
Country / The Netherlands
Phone (office) / +31 30 239 3729 / Phone (mobile)
Fax / +31 30 231 6491
E-mail /
Contact Person / Mrs. J.E.M. (Jessica) Dirks
Is the Partner located in an Objective 1 area? / Yes / No

If you have more than 20 partners, please contact the Joint Technical Secretariat for an extended Application Form (Part A and B).

1.2 Project Management
Who will be the Project Manager within the Lead Partner organisation?
Contact Person / Mr. H.C. (Hans) Voerknecht
Institution / Provincie Noord-Holland
Legal Status* / Regional Public Authority
Address / P.O. Box 123, Dreef 3
Postal Code / 2000 MD
Town / Haarlem
Country / The Netherlands
Phone (office) / +31 23 514 5247 / Phone (mobile) / +31 6 1466 4103
Fax / +31 23 514 4850
E-mail /
Please ensure that this information is the same as that given for the individual partner.
Describe the person’s experience in project management. This section should not be longer than ½ page.
2002-2003 Project manager of a project realising 12 transfer points (where people can change from car transport to public transport) around Amsterdam.
2001-2002 Project manager of GOVERA (co-operation programme on freight transport of 4 regional public authorities, the state government, the 4 big cities in Holland (Amsterdam, Rotterdam, The Hague, Utrecht, co-operating chambers of commerce).
1998-1999 Manager of a project for shift waste transport from road to water.
1998-1999 Manager of the privatisation of the ferry Maassluis-Rozenburg.
1990-1997 Project manager of the Drechtsteden environmental project (part of a larger physical planning project).
Who will be the Financial Manager for the project?
Contact Person / Mr. P.A.M. (Paul) Dammers
Institution / Provincie Noord-Holland
Legal Status* / Regional Public Authority
Address / P.O. Box 123, Dreef 3
Postal Code / 2000 MD
Town / Haarlem
Country / The Netherlands
Phone (office) / +31 23 514 4334 / Phone (mobile)
Fax / +31 23 514 4140
E-mail /
Please ensure that this information is the same as that given for the individual partner.
Describe the person’s experience in financial management. If this position is undertaken by a non-partner organisation, this must also be justified. This section should not be longer than ½ page.
1989 – 1995 Senior Financial Policy Maker at the Province of North-Holland. Responsible for financial part of the privatisation of utility companies and privatisation of two hospitals.
1995 – 1997 Head of Department Finances at the Province of North-Holland. Responsible for Planning & Control at concernlevel.
1997 – recent Head of Department Concern Means at the Province of North-Holland. Responsible for Asset Management for the concern.
Who will be the Project Co-ordinator (if different to the Project Manager)?
Contact Person / Mrs. M. (Margriet) van de Kamp
Institution / Provincie Noord-Holland
Legal Status* / Regional Public Authority
Address / P.O. Box 123, Dreef 3
Postal Code / 2000 MD
Town / Haarlem
Country / The Netherlands
Phone (office) / +31 23 514 3837 / Phone (mobile) / +31 6 4813 6949
Fax / +31 23 514 4105
E-mail /
Please ensure that this information is the same as that given for the individual partner if the position of Project Co-ordinator is undertaken by a partner institution.
Describe the person’s experience in project co-ordination. If this position is undertaken by a non-partner organisation, this must also be justified. This section should not be longer than ½ page.
From 1 January 2001 employed at the Province of North-Holland as a projectmanager ad interim.
2001: Pojectco-ordinator “Westfrisiaweg” – feasibility study in co-peration with local governments, organisations and the Province of North-Holland to improve the Westfrisiaweg (N302).
2001/2002: Projectco-ordinator for fase 1 of a project to improve the employability and the professional knowledge in the field of soil sanitation.
2002: Projectmanager for fase 1 of Project Bureau “De Groene Long” (area-orientated functioning of various organisations and local and regional governments.
2002: Projectco-ordinator “Staff Floriade”: responsible for the recruitement of staff.
2002: Projectco-ordinator ad interim Internal Business Security.
2002 (continuous): Trainer Projectmanagement.
2003 (continuous): Partial Manager department “Projects, Management and Support” at the Province of North-Holland.

1.3 Summary of Project Partners

Partners contributing financially, listed by institution and country. This information must be identical to that provided in Section 1.1 (same names of institutions; same order of Partners from 1 to 20).

Institution Country

Partner 1:
Lead Partner / Provincie Noord-Holland / NL
Partner 2 / Essex County Council / UK
Partner 3 / Lancashire County Council / UK
Partner 4 / London Borough Council of Southwark / UK
Partner 5 / City of Edinburgh Council / UK
Partner 6 / Royal Devon & Exeter Healthcare NHS Trust / UK
Partner 7 / Provincie Gelderland / NL
Partner 8 / Provincie Zuid-Holland / NL
Partner 9 / Novem (The Netherlands Agency for Energy and the Environment) / NL
Partner 10
Partner 11
Partner 12
Partner 13
Partner 14
Partner 15
Partner 16
Partner 17
Partner 18
Partner 19
Partner 20
EU Member States Involved / Non EU Member States Involved
Belgium / partner(s) / Switzerland / partner(s)
France / partner(s) / Others / partner(s)
Germany / partner(s)
Ireland / partner(s)
Luxembourg / partner(s)
The Netherlands / 4 / partner(s)
United Kingdom / 5 / partner(s)
SECTION 2 – PROJECT DESCRIPTION
2.1 Priority and Measure
Tick the measure that best matches the strategic focus of the project (select one only)
Priority 1: An attractive and coherent system of cities, towns and regions
Measure 1.1 More attractive metropolitan areas in the global and European context
Measure 1.2 Coherent and polycentric pattern of complementary cities, towns and
rural areas, coastal and peripheral areas
Priority 2: External and internal accessibility
Measure 2.1 Sustainable mobility management / P
Measure 2.2 Improved access to the Information Society
Priority 3: Water resources and the prevention of flood damages
Measure 3.1 Land use and water systems
Measure 3.2 The prevention of flood damage
Priority 4: Other natural resources and cultural heritage
Measure 4.1 Stronger ecological infrastructure, reduced ecological footprint
Measure 4.2 Protection and creative enhancement of the cultural heritage
Priority 5: Enhancing the maritime functions of NWE and promoting territorial
integration across seas of NWE
Measure 5.1 Promote transnational co-operation in the enhancement of maritime functions and in the development of more sustainable links between
seaports and their hinterlands
Measure 5.2 Facilitating co-operation across and between maritime and inland
regions
PLEASE ENSURE THAT ONLY ONE MEASURE IS SELECTED FOR THE PROJECT
2.2 Type of Project
Select the type of project (Action, Study or Investment) / Action

2.3 Project Description

Issues to be addressed

WHY OPTIMUM 2?OPTIMUM 2 aims at providing an effective approach for using Mobility Management[1] to tackle the accessibility and mobility problems caused by congestion in urban areas.
BackgroundCongestion in urban areas has a great impact on the quality of life in great parts of North West Europe. The problem occurs in nearly all urban areas and causes problems of: accessibility, mobility, environmental quality, economical development of these urban regions, and economical development of NWE as a whole. In addition, traffic is projected to grow from the present rate, worsening these problems.]These problems will be worsened by the expected growth of the present supply of traffic.
Therefore, we are in dire need of a successful approach to handle or at least alleviate this problem of congestion [is very much needed].
The need to encourage sustainable means of transport is acknowledged in order to reduce the avoidable use of cars for commuting, business and social-recreational purposes as much as possible. Mobility Management programmes is widely launched to address the problems described. Until now they have not brought the desired results.

This is largely because Mobility Management has neglected the people and the companies that are meant to use this way of travelling. The approach was supply-driven. The chosen solutions had not been tested to see if they would actually fulfil the needs and wishes of the users.

OPTIMUM 2 defines five key factors, or “pillars” as they are called in this project, as the most important issues to address within a Mobility Management approach.
1. User-oriented approach
2. Mobility Management measures being there from the start
3. Communication and information
4. Marketing and promotion
5. Ways of enforcement of Mobility Management
From experiences of OPTIMUM1 (an Interreg IIc-project) and national and international platforms on Mobility Management, such as the European Platform on Mobility Management EPOMM, OPTIMUM 2 has put forward these five pillars as the key factors needed for successful implementation of Mobility Management. The experts of these platforms, as well as the Dutch and UK Ministries of Transport, acknowledge these five pillars as being the key factors for a successful approach