Establish and conduct business relationships
Establishing and conducting business relationships with emergency services is vital in the hospitality industry because of the need for a continual access to service and information related to operating within published legisation and guidelines.Generally, a good business relationship with services such as the fire department will most likely result in them being of more assistance and help tp the business, possible providing free training opportunities.
Establishing and conducting business relationships focus on the way of improving the business’s relationships with its customers and suppliers while taking into account all of the current industry and competition trends.
Establishing good customer relationships is without doubt one of the most inportant aspects of operating any business or organisation spend millions of dollars on projecting and achieving good customer relations with their existing customers and their targeted futyre customer. Ways in which business can establish and maintain good customer relationships are to: 1. care for the community and environment in which they operate 2. show respect for morale, ethical and legal issues that come with operating a business 3. change a fair and reasonable price for their products and services 4. pay staff a fair and resonable wage for a fair and reasonable days work 5. operate an equal opportunity compliant business 6. support local community fund raising events and local charities 7. work in harmony with community and industry associations.
Customer loyalty is based on delivering a product or service that people would like to buy and enjoy using. Loyal customers are those that repeatedly buy a product or service from the same company. Their repeat purchases drive down marketing costs, increasing profit because the company doesn’t have to acquire the customer for every transaction. ‘Customer retention is critical since it has been shown that it is up to five times less expensive to sell to a loyal customer, as it is to create a new one. Customer loyalty solutions need to be customized to each and every individual customer. We must then ask ourselves what drives loyalty to an ordinary customer? It's not just about collecting some reward points; it's about the whole experience, which a customer shares with a company whenever he has to interact with the company. This would include the complete buying circle i.e. the customer enters the store, browses through the items, makes some purchases and then uses the products for e.g. when a customer walks in to your shop wouldn't it be nice if you could recognize the customer and have a personal shopper attend to the customer's requirements especially if that personal shopper knew what the customer was most likely to buy and what all would he be interested in. This is exactly what a good customer loyalty solution can bring to you. Learning from the past actions and behaviors of customers a customer loyalty program not only makes it easier and more attractive for a customer to shop but also gets the customer to buy more.
Businesses don’t want you! Well, most businesses don’t. Sure, they want your money, they will take your orders and they would love your referrals, but they don’twant YOU. Taking care of you and your needs as a customer beyond your order involves time, follow up, research and money. What takes a business from good to great is an investment in you, their customer. It is my opinion that it is this extra stretch of time and effort that often takes the true success stories in business and makes them something worth talking about. So how do you become one of the exceptions in business and push yourself beyond your competitors? In concept, it is simple: focus on meeting and exceeding your customers’ needs. In practice, it takes work. Let’stake a closer look at how you can create something worth talking about in your business by focusing on the anacronym of you. Firstly:It takes time to respond to each email, phone call or complaint personally, promptly and with sincerity! Do it! Your customers will notice the difference and appreciate your efforts. Go out of your way to exceed their expectations. If you don’t have the product they need, help them find it from someone else. If they don’tunderstand something, offer to walk them through it. If they need something quickly, offer more than one option to get it to them on time. This kind of sacrifice will leave an indelible mark in their minds and over time can create a fierce loyalty to your company. Secondly: You must be willing to sacrifice some of your immediate profits to make customers happy. Offer a refund if they are not satisfied, a discount if you make a mistake and give gift certificates toward future orders to keep them coming back for more. The profits you will loseby doing this is simply an investment in the long term health and growth of your business. If you are trying to make each dollar count, wait to upgrade your printer or fax machine. Customer service is not the area to pinch pennies.
Mainway Collection Ltd.is a professional artstic company offering personalized and unique skill in servicing and consulting in interior design for both commercial and privately owned premises, for example,hotels,casinos,club and residential apartments.We are specialists in our field paying particular attention to the use of top quality maerial,unusual design corporating superb craftsmanship in the use of colour,and texture all of which go hand in hand to create the required overall design.
Many companies operational implemented customer relationship management systems, and these companies are now analyzing customer behavior to plan and optimize marketing tactics and improve customer service programs. As the volume and availability of customer data increases, companies are turning to customer analytic applications to help them identify the tastes and preferences of particular target markets to create more relevant offerings and improve the efficiency of marketing dollars.
Scenario
The Rooms Division Manager
As the rooms division manager of a hotel or resort with 150 guest rooms you have been asked by the general manager to develop a formal report for your divisio for next years business plan.
1. High staff turnover
2. low levels of repeat business
3. inability to establish business relationship for increase in room sales
4. increased marketing costs
5. low average net achieved room rates
High staff turnover is an acknowledged and growing problem in many industries, particularly service industries that employ high numbers of low-paid non-professional employees. If your organization is experiencing a high turnover of staff, then you should pay attention and try to reduce it, because the cost of High turnover is probably higher than you realize.
High turnover of staff can have a negative effect on the effectiveness of your workforce. If your existing employees are always worried about job security, having to train new staff, or thinking about leaving themselves, then they will not be doing such a good job for you.
Repeat customers are the backbone of every successful business. It takes far less effort producing sales amongst customers you have already sold to. This is reason enough to explain the critical importance of an auto-responder for your online business. With satisfied customers comes free advertising, as well. Word of mouth may quite possibly be the best advertising both for online and offline businesses. Anytime someone presents experience on a matter, such as a past customer, their referral on your product becomes one of high quality to other potential customers or clients. Referrals from past customers translate sales a high percentage of the time. Creating sales is such a competitive market where customers are starving for guidance. I believe it is accurate in identifying a satisfied customer becomes a customer for life.
You should be able to recognise that customer relationship is all about securing and retaining trust and lotalty and one of major challenges for service industry organisations today is not merely to be successful, but maintain that success. To chieve an ongoing success rate. The primary focus of any successful service business is to go beyond simply attracting new customer.
Marketing relationships is not a new concept and is best described as where the emphasis is on forming long-term, ongoing relationship between the business and its customers. Marketing relationships encourages the retention of existing customers as a first priority and sets continually marketing for new customers as the business’s secondary priority. This strategy makes the marketing activity for new customers more focused and more cost effective.
During normal trading periods room agreements are made between the accommodation business and the people who stay overnight in that venue.various room rates apply to the hospitality business and range from room only rates to room and breakfast and other mix of meal packages. For example,rate agreements could be for room and breakfast, room and dinner, room, breakfast and dinner or some other mix.
On some occasions management are requested to tender or quote for group, which can be as diverse as a conference group, wedding group, incentive group or an organisation who require 10 or more rooms per night on a regular seasonal or annual basis. For example, a national organsation may send representatives to various interstate for three months each year. In return of the promise of room nights for the hotel, the organisation will negtiate a reduced room rate for group. The negotiation between both parties would result in a jointly signed group room rate agreement and an allocated number of room nights per trading period.