JEWELER IN A BOX
Organization
Training Show/Preparation
Home Shows
Customer Care
Sponsoring
Business Maintenance
ORGANIZATION
Establish a location for your “office”
~You need one place in your home for all of your business materials and items. This can be a room, a table, a file drawer, a closet, or even a box or crate. Just determine where it is, and be consistent about keeping everything related to your business there.
Supplies
~See handout for a list of required and/or recommended supplies.
Filing System
~Establish a filing system and stick to it. If you don’t have time to file something, place it in your in-box in order to keep everything in a central location and avoid misplacing it.
~Create Show Files
- 1 file for each show, with hostess name and date of show on file
- File them alphabetically
- Each show file should contain the following: copy of invitation, hostess information form, hostess receipt; customer receipts, copy of homeshow as submitted to Premier; customer surveys and any miscellaneous items relating to that show
~Create Receipts/Expenses Files
- tracking your expenses is vital to this business. It will save you much money every year on taxes. It’s not hard. You just need a system, and you need to follow it!
- See handout for more detail
~Create Forms/Miscellaneous Files
- hostess receipts
- customer receipts
- address labels/guest lists
- post card invitations (if you use the pre-printed ones from Premier)
- wish lists
- surveys
- replacement/exchange forms
- catalog/book show receipts
- opportunity brochures
- Distributor Application and Agreement
- New Jeweler Sample Package Order
- Recommendations and Suggestions
- Training Verification
- Premier Card application
- Premier Card point redemption chart
- ARRC statements
- checking account statements
- monthly commission volume report
- Premier Card statements
- retail certificates earned, but not yet redeemed
- wholesale orders
- correspondence from Premier Designs
- Jeweler data forms
- name tags
Setting up Miscellaneous Accounts
~checking account. Just open a regular account, don’t announce that it’s for your business, or the bank will charge you outrageous fees!
~Propay. This allows you to accept Mastercard, Visa, Discover and American Express). There’s a small annual fee, but it’s worth it. When your customers learn that you accept credit cards, they often spend even more . . . so your profit increases!
~Email account. If you don’t have one, get one. This is critical. Be sure to check it at least daily. Much of the communication from your upline will come to you via email.
~Premier Designs website. Once you have your jeweler number, log in and get familiar with all the things on this site. This is where you’ll submit your shows, place and track orders, order supplies, find out about promotions, etc.
Supply List for Home Show
Outline
Ask It Basket w/ boxes
Ask It Basket answers
tennis bracelet or other hostess gift
magnet
business cards
raffle tickets
box for raffle ticket collection
clipboards/folders (wish list, survey, and O/P invitation)
order forms
pens
jewelry
mannequin (with clothing)
raffle prizes
calculator
petty cash
calendar/available dates
hostess packets
catalogs
tablecloth
hostess receipt
hostess goal sheet
copy of invitation
hostess information form (w/ directions to show)
left/right game
left/right game prize
name tags
mirror(s)
Pass or Play/Shop or Drop boxes
Business information packets
Price is Right boxes and signs
frequent buyer cards
laminated sheets
hole punch
scarves
Marketing Brochure
Information You Need to Prepare Your Taxes
Commissions paid by Premier Designs – they will provide you this information via a Form 1099, if applicable – mailed to you late January for the previous year
Gross Sales/Receipts - this is your total retail for the year (does not include shipping or tax collected)
Rebates/Refunds – this is any amount you may have refunded to a customer (unusual to have this, but may occur if someone doesn’t like a piece they purchased and they don’t want to exchange it for something else.) This amount will be deducted from your Gross Sales figure.
Cost of Goods Sold – this is the Commission Value (CV) of all items you sold for the year. In other words, this is what you paid Premier for the jewelry you sold.
Categories for Receipts/Tracking Expenses
Home Office Expenses (please consult a tax consultant for advice and guidance on claiming a “home office” on your taxes):
Entire home utilities – gas, electric, trash, water
Entire home repair expenses – painting entire house (inside or out),
fixing furnace and/or air conditioner, etc.
Home office repairs – painting office, repairing or improving lighting,
cleaning carpet in office, etc.
Mortgage interest paid
Real estate taxes paid
Homeowner’s/renter’s insurance premiums
Other expenses – entire home – carpet cleaning, housekeeping service,
home security system, snow removal, pest extermination fees,
homeowner’s association fees, etc.
Other expenses – home office – plants, décor, coat rack, pictures,
mirrors, bookcases, bottled water
Casualty loses – fire, flood, theft (for both entire home and home
office)
Vehicle Expenses
Mileage for all business related trips
Parking fees (airport parking while out of town, etc.)
Tolls
Interest paid on vehicle that is driven for business
Assets
Equipment
Computer
Printer
Office machines (fax, telephone, etc.)
Office furniture
General Expenses
Communication – second phone line, cell phone, long-distance, fax line, voice mail, modems, wireless routers, etc.
Supplies – sample jewelry, packaging and mailing supplies, postage, items to demonstrate products, pens, pencils, notebooks, printer ink or toner, storage/filing boxes, internet access fees, invitations, incentives, sales receipts, catalogs, tags, table cloth, new jeweler contracts and paperwork, etc.
Advertising – brochures, mailers, flyers, print ads, letterhead, signs, stickers, stationary, business cards, etc.
Business Travel – air, train, bus, taxi, shuttles, gas while out of town, internet access fees while out of town, phone calls while out of town, tips, etc. NOT MEALS.
Meals/Entertainment – meals while traveling, meals while at conferences or conventions (trainings/Rally, etc), meals with potential or existing customers/hostesses, meeting space rental fees, meals with downline, conference registration fees, etc.
Health insurance premiums
Credit card and loan interest (related to your business only)
Equipment rental
Professional fees – accounting, legal, fees to join professional organizations, start up and renewal fee with Premier
Other office expenses – Costco or Sam’s memberships, pickup and delivery services, decorating, etc.
Miscellaneous expenses – books and magazines related to your business or business development, Propay expenses - credit card processing fees and annual renewal fees) printing costs, software subscriptions (Hood & House), internet security subscription, hand and nail care/maintenance, bank service charges, tax return software, replacement/exchange fees, AAA membership, etc.
TRAINING SHOW PREPARATION
Prior to Your Training Show
~Write down any and all questions that arise.
~Stay in close contact with your Premier mom. Ask the questions you have.
~Observe 2 – 3 shows with another jeweler before your first show if possible.
~When your kit arrives:
- read and re-read your handbook
- label your jewelry (include name, item # and price on each tag)
- watch your videos and listen to the CDs
Training Show Responsibilities
~Schedule the date of your show with your Premier mom.
~Complete your guest list/address labels
~Distribute invitations (Be excited!!)
~Collect outside orders
~Obtain bookings in advance of training show. Aim for 6 bookings scheduled within the first 3 – 4 weeks after training show!
~Prepare hostess packets. Hostess packets should include: pink envelope; catalog(s); hostess information form (see handout); address labels/guest list; pre-addressed, postage-paid envelope for hostess to return guest list to you; mini-marketing brochure; Average or Awesome sheet (optional)
~Prepare sponsoring packets. Sponsoring packets should include: mini-marketing brochure, cover letter, Reasons Premier Might Be Right For You, My First Six Jewelry Shows (or that of your Premier Mom), Frequently Asked Questions, and a Coupon
~Make follow-up/reminder calls 24-48 hours prior to show to ensure good attendance
~Take notes during presentation
~Observe your Premier mom during checkout
~Close and submit show to Premier with assistance from your Premier
mom
Hostess Information Form
Name / ______Home Show Address / ______
______
Home Phone / ______/ Work Phone / ______
Other Phone / ______/ Best Time to Call / ______
Birth Date / ______/ Anniversary Date / ______
Home Show Date / ______/ Home Show Time / ______
Directions to Home Show
(To Be Filled Out by Premier Designs Representative)
Booked From ______
- Added to Palm Pilot/calendar
- Created invitations
- Received guest list (Due date given to hostess: ______)
- Mailed invitations
- Hostess coaching – bonuses/goals
- Hostess coaching - discuss lighting, placement of jewelry, progress on bonuses, making of reminder calls
- Conducted show
- Followed up with prospective hostesses & jewelers
- Closed show with hostess
- Made bank deposit
- Processed Propay transactions
- Submitted order to Premier
- Sent thank you note to hostess
Comments ______
______
HOME SHOWS
Hostess Coaching/Preparing for your Shows
~Schedule shows
~Review hostess packet with hostess
~Determine due date for guest list to be returned to you and discuss this with the hostess
~Have hostess complete hostess information form and leave it with you.
~Complete tasks listed on Hostess Information Form, as appropriate. This form will keep you organized and on track!!
Conducting Your Shows
~See the Mock Show outline.
Elements of a Successful Home Show
Welcome Time
Greet guests, name tags
Refreshments
Seat guest no later than 15 minutes after “start” time of show
Thank guests for coming
Opening Talk
Thank hostess (give hostess gift, make her feel special and important)
Introductions (guests first, myself last)
Brief discussion of company and 3 types of jewelry
Fashion Show
Modeling jewelry
Fashion tips
Golden Guarantee
Sponsoring Activity
10 tickets – 2 gifts or Ask It Basket
Use the Marketing Brochure
Be sure to share:1) how much a jeweler makes
2) how much a jeweler works per month or per week
3) how much does it cost to get started
Raffle Drawing
Booking Activity
Explain Hostess Benefits (use 3 laminated sheets hooked together with rings)
“Pass or Play” game (show 3 featured items, pass out boxes, get bookings!)
Time to Shop
Distribute customer order forms and/or surveys and catalogs (survey may be done earlier in show)
Explain delivery (timing, pre-sorted and labeled)
Methods of payment – in addition to cash and checks, MC, Visa, AmEx & Discover
Gift with purchase or special for the show – optional
Check Out
Determine a location ahead of time – very important!
Have your calendar/available dates with you
Suggestive selling – this is not being pushy. It’s good customer service!
Schedule shows for game participants and provide hostess packets
Offer second chance to everyone who didn’t play game
Offer sponsoring packet to everyone and schedule follow up time
CUSTOMER CARE
~This is an on-going event, not a one-time thing. Our business is based on relationships. They don’t happen instantly, they are developed and nurtured.
~People do business with people they like, know and trust. Additionally, they do business with people their friends refer them to!
~Make calls to your customers once they receive their jewelry. This includes hostesses as well as their guests. “Hi, Marie. You should have received your Sienna necklace and Crystal Threads earrings by now. How do you like your new jewelry?” This simple task could lead to additional sales (“By the way, my product of the month/week is ______. It’s 10% off. Would you be interested?”), possible bookings, an Opportunity Presentation, or just simply making another human feel important! She’ll remember you took the time!
~Stay in touch with previous hostesses – postcards, monthly specials, etc.
~Good customer service will take you further than you ever imagined possible.
~Promptly handle Replacements/Exchanges with a smile on your face. This is an awesome opportunity to nurture a relationship!
~Follow up with every commitment you make. If you say you’ll do something, do it well, and at the exact time you said you would!
SPONSORING
Sharing the Business Opportunity
~Be aware of potential jewelers you meet . . . they may be at your shows, people you already know, and people you meet by chance. In the back of your mind, you should always have the question, “Who do I know that could benefit from what Premier has to offer?”
~Always have sponsoring packets assembled and in your possession. (see handout)
~Be Dazzled By Diamonds (every month prior to training meeting)
~Learn to do an O/P. Attend them even if you don’t have a guest.
[A Sponsoring Packet is included in this section of the J.I.A.B.]
BUSINESS MAINTENANCE
General Business Organization/Maintenance
~Maintain supplies
~Clean jewelry
~Visit
User name: pdjeweler
Password: servingothers
~Visit
User name: terrell
Password: jewelersonly
~Visit
Password: ssandy