ERIC S. ADLERPage -1-

(917) 267-2510

ERIC S. ADLER

2784 Heatherwood Court

Clearwater, Florida33761

(917) 267-2510

SUMMARY

Award winning sales/marketing executive

Media research professional and business owner

Accomplished speaker and trainer

Strategic business product/process development leader

Strong management and communications skills

Experienced with the Hispanic marketplace

Technically savvy

Bottom line: I innovate, lead, transform, and deliver

Skilledsales, training, business, and research executive with a record of consistent success in managing innovative sales/training initiatives, multi-faceted research projects,and new product development efforts that have resulted in outstanding returns. Looking for opportunitiesas a sales, training,or business planning executive.

I am well known in the media industry and seen as knowledgeable, entrepreneurial, creative, and technically savvy. I am results oriented, have solid financial insight, sharp analytical capabilities, and strong management, communications and presentation skills.This includes the ability to explain, and train, complex/technical subjects to top management (and vice-versa). Highly customer focused (received Dun & Bradstreet Customer Focus Award). Experienced in International Relations. Six-Sigma trained.

Award Winning Sales/Marketing Exec Accomplished Trainer/Speaker Sr. Management Experience

Research  Nielsen ExpertTech Savvy  Skilled Negotiator  Process/Productivity Improvement

Entrepreneurial  Analytical  Strong Inter-personal and Communications Skills  Customer Focused

High Performance Teams  Six Sigma Trained  Project Management  International Relations

PROFESSIONAL EXPERIENCE

ERIC ADLER RESEARCH, LLC Clearwater, FL 2007 to Present

Eric Adler Researchprovides consulting intelligence, insight and innovative strategies to the television broadcast, cable, and associated media industries.

Principal and Senior Consultant

I provide research,business consultation, training, and support services to networks, stations, and other media entities to increase effectiveness, performance, and profitability of the company. My clients include English and Spanish language broadcast networks, as well as several local TV stations. I currently provide:

  • Research director / Sales Support services
  • Provide assistance to sales/marketing personnel including
  • Check various media sources (Nielsen, et. al.), ferret out stories and provide “one-sheeters” for sales/marketing.
  • Help provide presentations for sales.
  • Help sales show how clients will maximize return
  • Help position Net/Station in the marketplace and highlight strengths.
  • Present ongoing performance to management and sales.
  • Look at program positioning.
  • Upfront presentations
  • Explain ratings; firefight problems
  • Represent clients at industry events; Assist in vendor contract negotiations
  • Training (Sales, Technology, Analytics, et. al.)
  • Competitive analyses, Data mining
  • Media data, methodology, and technology expertise to management and IT personnel.
  • Guided and trained personnel at a major network on ratings data and calculations enabling them to develop a proprietary ground-breaking research system.
  • Business process, Marketing, Sales strategy, and “best practices” support
  • Help to established standardized practices and sales approaches based upon analyses of what gives the best results.
  • Suggest web/mobile initiatives, station/net promotions, community events, etc

THE NIELSEN COMPANY, Oldsmar, FL 1998 to 2007

The Nielsen Company is a global information and media company with leading market positions in marketing/media information,online intelligence, trade shows andbusiness publications.

Director of Panel Quality and Utilization 2006 to 2007

Raised the quality of the Nielsen samples, resolved problems by communicating with field, management, and clients and delivering client presentations to explain sample design and quality or discrepancies.

Developed a business process to managesample quality in several hundred cities and nationally which helped to save over a million dollars per year,inform the field and management of discrepancies, and oversee resolution. In addition, I oversaw development of automated quality business process to include predictive components based on past trends.

  • Led a cross-functional team to develop specifications, compliance metrics, deliverables, et. al.
  • Worked with IT team to define system technical specifications.
  • Trained field, management, and production on use of the system.
  • Completed training courses in Six Sigma and Lean business process methodologies.

Director ofSales and Marketing - Hispanic Services 1998 to 2006

Directed a team of Account Executives providing sales,marketing, training, and service of Nielsen ratings, Commercial Monitoring, Scarborough, analytical software systems, special analyses et. al. to all Spanish language television broadcast and cable networks, stations, and advertising agencies across the United States.

  • Recruited, trained, mentored, and coached a team of account executives with responsibility for $25 million/yr revenue. Consistently met personal revenue targets of $6 million per year with at least 15% revenue growth/yr.
  • Developed training programs and trained hundreds of clients on the methodology and use of products, software, and services, and trained sales offices around the world in new and existing audience measurement technologies.
  • Launched an inter-company joint venture and brought a new Hispanic product offering to the marketplace from inception through launch. First year sales increased revenues by over a half-million dollars.
  • Identified, developed, and maintained client/partner relationships. Performed complex situational analyses in reaction to, or in anticipation of, client requests.
  • Negotiated multi-million dollar contracts with major national corporations including TV networks, Stations, Agencies, and other media outlets.
  • Kept abreast of competition, market developments, and industry trends and presented/recommended action plans or products based upon these findings.
  • Awarded the Dun and Bradstreet Customer Focus award for developing a sales/customer communications program.

DUN & BRADSTREET --NIELSEN MEDIA RESEARCH,Dunedin, FL 1971 to 1998

Nielsen is the leading provider of TV measurement and advertising information services worldwide.

Director of Research & Technology1992 to 1998

Reported directly to executive senior management. Monitored current and emerging use of technology and provided strategic plan recommendations which enabled the company to be proactive in the development of products to meter these new technologies.

  • Coordinated, updated, and issued quarterly strategic plans for the company
  • Completed initial product requirements and project plans for the new metering systems used today to handle the digital environment.
  • Successfully planned and helped launch a new multi-million dollar commercial monitoring service.
  • Served as product manager for the prototype of a ground-breaking metering initiative which helped position the company as “on the cutting edge”.
  • World-wide travel to train and demonstrate the prototype of Nielsen’s new metering initiatives.

ASSOCIATIONS / SPECIAL INTEREST

  • Owner/Director of “Directions in Audience Measurement” LinkedIn interest group.
  • Dun and Bradstreet “Customer Focus Award” Winner

EDUCATION

Northeastern University, Boston, MA - Biomedical Engineering

Six Sigma – Lean - Skillsoft

Human Relations Training - NTL

Management Training - Managing and Motivating Teams

Fundamentals of Finance and Accounting for Managers – AMA