Email / Newsletter Template

Asking a business or individual to sponsor your event is a good way to keep your event costs reasonable while also promoting the event to a wider audience.

Remember that businesspeople often receive requests for assistance, so it’s wise to give your prospective donor enough time to consider your proposal. If you don’t receive a positive response the first time, don’t be disheartened – the next business or individual you contact might be willing to help!

The template below is designed to help you request sponsorship, donations or prizes for your CSUgiveevent – all you need to do is fill in the event details and send this letter or email to your contact. It’s important to make the initial approachin person or over the phone and then follow up
with the letter/email.

<Firstname<Surname>
<Address>
<Suburb<State<Postcode>

<Date>

Dear <Insert company contact>,

As rural and regional Australians, we all need healthy local economies, vibrant communities and access to professionals with experience at home and abroad. And for that, we need rural and regional students to have fair access to higher education.

That’s whyI am/we arehosting an event on <Insert event date> to raise funds for the Charles Sturt University Foundation Trust. Funds raised at the event will support CSUgive to help fund student scholarships, much-needed research and initiatives that benefit CSU’s communities.

The <Insert event name>event will <Insert a one or two sentence description of your event to entice your prospective sponsor to donate. Include event location, time, audience demographics, other businesses supporting your event etc>.

My/Our goal is to raise <Insert fundraising goal>for CSUgiveand I would be most grateful if
<Insert Company/Individual’s Name>could generously help by sponsoring the event ORdonating prizes/food/promotion so that together we can help our regional students reach their full potential.
All donors will be mentioned at the event <Remember to add any other promotional opportunities you’ll over sponsors such as social media, media coverage, logo placement on programs, signage/banners at the event>.

Iam/we are more than happy to discuss this further and provide more information about<Insert event name>. In the meantime, you can check out our fundraising page: <Insert fundraising link>

Thank you for helping make higher education more accessible for regional students and helping our communities thrive.

<Insert name/s

P.S. Donations over $2 are tax-deductible!