SECOND WORKSHOP ON

COOPETITION STRATEGY

TOWARD A NEW KIND OF INTERFIRM DYNAMICS

Milan, Italy - 14 and15 September 2006
SDA-BocconiSchool of Management – Via Bocconi, 8Milan

Generous support from SDA-Bocconi School of Management is gratefully acknowledged.

PROGRAMME

Thursday 14 September

11.00-12.30Registration

12.30-13.30PlenaryOpening Session (ROOM 1 - SDA-BocconiBuilding)

Welcoming Addresses by:

Prof.Alberto Grando-Dean SDA-Bocconi School of Management

Sandro Castaldo - Workshop Co-Chair

Giovanni Battista Dagnino - Workshop Co-Chair

Gianmario Verona - Workshop Co-Chair

13.30-15.00Lunch at Bocconi Restaurant

15.00-16.30 Parallel Sessions 1 and 2

16.30-17.00 Coffee Break

17.00-18.30 Parallel Sessions 3 and 4

19.00Plenary session: Video conference with Barry Nalebuff

21.00 onwards Reception Dinner at RestaurantOsteria Del Binari, Via Tortona 1, Milan

Friday 15 September

08.30-10.00 Parallel Sessions 5 and 6

10.15-11.45 Parallel Sessions 7 and 8

11.45-12.00 Coffee Break

12.00-13.30 Parallel Sessions 9 and 10

13.30-15.00 Lunch

15.00-16.30 Parallel Sessions 11 and 12

PARALLEL SESSION ONE
14 Sept. Hrs. 15.00-16.30 – AULA 01
Theoretical Advances in Coopetition Strategy I / PARALLEL SESSION TWO
14 Sept. hrs. 15.00-16.30 – AULA 07
Network Perspectives on Coopetition Strategy
Chair: Sandro Castaldo, Bocconi University
Paper 1
Strategic Behavior in Coopetition Game
Duc De Ngo, Université d’Orléans
Paper 2
Multidimensional Strategic Sequences:
A Research Programme Proposal on Coopetition
Alain Jeunemaitre, Ecole Polytechnique
Hervé Dumez
Paper 3
On the Nature and Drivers of Coopetition
Giovanna Padula, Bocconi University
Giovanni Battista Dagnino, University of Catania
Discussant: Thomas Herzog, ViennaUniversity of Economics and Business Administration
PARALLEL SESSION THREE
14 Sept. hrs. 17.00-18.30 – AULA01

Interorganizational Relationships

in Coopetition Strategy

/ PARALLEL SESSION FOUR
14 Sept. hrs. 17.00-18.30 – AULA 07
Knowledge Perspectives on Coopetition Strategy
Chair: Gianmario Verona, BocconiUniversity
Paper 1
Uncertainty, Complexity and Coopetition in Interorganizational Relationships
Seth Maenen, Katholieke Universiteit Leuven (KUL)
Geert Van Hootegem
Paper 2
Strategic Management of Coopetitive Relationships in Cops-Related Industries
Thomas Herzog, Vienna University of Economics and Business Administration
Paper 3
Coopetition Between a Retail Bank and
a Network of its Franchisees in Poland
Wojciech Csakon, University of Economics, Katowice
Discussant: Giovanni Valentini, Bocconi University / Chair: Giovanni Battista Dagnino, University of Catania
Paper 1
Knowledge Transfer Efficiency in Coopetitive Relationship: Transaction Cost and Knowledge-Based Perspectives
Paavo Ritala
Kirsimarja Blomqvist, LappeenrantaUniversity of Technology
Paper 2
Co-Opetition In Knowledge Intensive Networks: Two Case Studies
Ruben Van Wendel De Joode, Deft University of Technology
Maura Soekijad, Deft University of Technology
Paper 3
Spillover Impact of Learning in Technology Transfer Through East-West Joint Venture
on Local Partner Firm Performance
Irina Jormanainen , Helsinki Institute of Technology
Discussant: Marco Giarratana, U. of Madrid Carlo III
PARALLEL SESSION FIVE
15 Sept. hrs. 08.30-10.00 – AULA01
Coopetition Strategy in the Tourism Sector / PARALLEL SESSION SIX
15 Sept. hrs. 08.30-10.00 – AULA07
Theoretical Advances in Coopetition Strategy II
Chair: Francesco Garraffo, University of Catania
Paper 1
Coopetition Among Tourist Destinations:
A Resource-Based Theory Perspective
Valentina Della Corte, University of Naples Federico II
Mauro Sciarelli, University of Naples Federico II
Paper 2
Coopetition Among Nature-Based Tourism Firms: Competition at Local Level and Cooperation at Destination Level
Ossi Pesämaa, Lulea University of Technology
Per-Erik Eriksson, Lulea University of Technology
Paper 3
Coopetition in Infomediation:
The Ruraltrip.Com Case
Nicolas Neysen, Université Catholique de Louvain
Paul Belleflamme
Discussant: Fabio Ancarani, Bocconi University / Chair: Marco Galvagno, University of Catania
Paper 1
Coopetition in Oligopoly: Effects of an Individual Move on Collective Strategy
Said Yami, University of Montpellier I
Pierre Roy, University of Montpellier I
Paper 2
Trust Mediators: Exploring How Third-Party Organizations Build Cooperation
in Buyer-Seller Relationships
Sandro Castaldo, Bocconi University
Fabrizio Zerbini, Bocconi University
Monica Grosso, BocconiUniversity
Paper 3
Globalization, Coopetition Strategy,
and the Role of the State in The Creation
of New High Technology Industries:
The Cases of Israel and Taiwan
Dan Breznitz, Georgia Institute of Technology
Discussant: Felicity Kelliher, Waterford Institute of Technology
PARALLEL SESSION SEVEN
15 Sept. hrs. 10.15-11.45 – AULA01
Cooperation, Competition and Coopetition Strategy / PARALLEL SESSION EIGHT
15 Sept. hrs. 10.15-11.45 – AULA 07
Strategic Alliances and Coopetition Strategy
Chair: Salvatore Torrisi, University of Bologna
Paper 1
From Cooperation To Competition:
A Winning Strategy for Outsiders?
Frederic Le Roy,University of Montpellier I
Patrice Guillotreau,University of Montpellier I
Paper 2
Coopetition and Cooperation as Emergent Strategies: Empirical Evidence from the
Italian and Australian Opera Houses Industries
Marcello M. Mariani, University of Bologna
Paper 3
Between Cooperation and Competition : The Benefits of Collective Strategies within Business Ecosystems: The Software Industry
Estelle Pellegrin-Boucher,University of Montpellier I
Gaël Gueguen,University of Montpellier I
Olivier Torres,University of Montpellier I
Discussant: Daniela Baglieri, University of Messina / Chair: Paolo Di Betta, University of Palermo
Paper 1
Drivers of Success of Scope Alliances in Convergent Industries: An Exploratory Analysis
Fabio Ancarani, Bocconi University
Michele Costabile, University of Calabria
Paper 2

Alliancing as a Capability

Sören Kupke, Graduate School of Modern Governance, Brandenburg
Paper 3
Competitor Analysis and Interfirm Cooperation: Characteristics Predicting Coopetitive Bent and Performance
Francesco Garraffo, University of Catania
Discussant: Monica Grosso, Bocconi University
PARALLEL SESSION NINE
15 Sept. hrs. 12.00-13.30 – AULA01
The Evolution of Coopetition Strategy:
A Prospect of Case Studies / PARALLEL SESSION TEN
15 Sept. hrs. 12.00-13.30 – AULA 07
Innovation and Coopetition Strategy
Chair: Frederic Le Roy, University of Montpellier
Paper 1
Masters of War: Coopetition Between
Coca-Cola and Pepsi?
Andrea Fosfuri, University of Madrid Carlos III
Marco Giarratana, University of Madrid Carlos III
Paper 2
The Dynamic Capabilities View of Coopetition: The Case of Intel and Apple
Marco Galvagno, University of Catania
Maria Chiara Di Guardo, University of Cagliari
Paper 3
Co-opetition as a Tool Towards Understanding Tectonic Competition: The Case of a Water Franchise Auction
Paolo Di Betta, University of Palermo
Discussants: Marcello Mariani, University of Bologna (Papers 1 and 2);
Fabrizio Zerbini, Bocconi University (Paper 3) / Chair: Michele Costabile, University of Calabria
Paper 1
Innovative Coopetition
Anette Broloes, University of Southern Denmark
Paper 2
The Entrepreneurs at Universities and the Professors in Entrepreneurial Firms:
A Case of Coopetition
Daniela Baglieri, University of Messina
Paper 3
Sharing the Pie of Distributed Innovation: Towards a Contingent Model
Gianmario Verona, Bocconi University
Mahanbir Sawhney
Emanuela Prandelli, Bocconi University
Discussant: Paavo Ritala, Lappeenranta University of Technology
PARALLEL SESSION ELEVEN
15 Sept. hrs. 15.00-16.00 – AULA01
Small Firms and Coopetition Strategy / PARALLEL SESSION TWELVE
15 Sept. hrs. 15.00-16.30 – AULA 07
Coopetition Strategy in Practice:
A Prospect of Case Studies
Chair: Soren Kupke, GraduateSchool of Modern Governance, Brandenburg
Paper 1
Developing and Validating Coopetition Scale
for Small Firms
Akin F. Kocak, AnkaraUniversity
Michael Morris
Alper Ozer
Paper 2
A Critical Analysis of Power Relationships Between the Independent Community Pharmacist and Software Vendors:
Assessing the Potential for a Cooperative Construct Among Small Firms
Felicity Kelliher, Waterford Institute of Technology
Discussant: Nicolas Neysen, Université Catholique de Louvain / Chair: Emanuela Prandelli, Bocconi University
Paper 1
Coopetition in Buyer-Supplier Relationships:
An Empirical Investigation of Swedish Construction Clients’ Procurement Procedures
Per-Erik Eriksson, LuleaUniversity of Technology
Paper 2
Coopetitive Strategies on Japanese Insurance Fraud Problem
Mahito Okura, University of Nagasaki
Paper 3
Competitive and Cooperative Networks in the ICT Sector to Indicate the Level of Coopetition
Paavo Ritala, Jukka Hallikas, Juha Levy and Heli Sissonen
Discussant: Isabel Stern

GUIDELINES FOR PRESENTERS AND DISCUSSANTS

In order to make the Workshop sessions as stimulating and effective as possible, paper presenters are invited to observe the following guidelines.

Papers are presented in twelve sessions. We will run two parallel sessions at a time.

Each sessions will normally have three papers.

Sessions will start sharply at the time previously announced in the programme.

Presenters will have up to20 minutes to present their papers, with another 10 minutes allowed for discussion.

The Chair will take care that no paper will exceed the overall time limit of 30 minutes.

The Chair will also provide an introductory discussion based upon the presentations.

All speakers are heartily invited to read the other papers which are going to be presented in their session and in the other sessions so that they may actively contribute to the general discussion.

Each session discussant is kindly asked to provide a five-minute discussion of each single paper that is to be presented in the session in which he/she has accepted to act as discussants.

The discussant will normally intervene at the end of each presentation. Then, the Chair is expected to ask the floor for questions and comments and guide the discussion.

In all rooms speakers will find a beamer for PowerPoint presentations and a projector for slide presentations. All papers will be uploaded on the EIASM dedicated Website as soon as they are available.

We are looking forward to seeing you in Catania this Summer!

ACCEPTEDPAPERS THAT WILL NOT BE PRESENTED AT THE WORKSHOP

Alliances Between Competitors and Consumers Information

Paolo Garella and Martin Peitz

Emergence and Development of Value Networks

Peki Oksanen, Jukka Hallikas, Heli Sissonen

Coopetition as a Selective Win-Lose Strategy: Professional Motivations of Regional Logistics Operators

Song Dong-Wook

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