EGGER receives award as a leading brand
Prize for brand management: The EGGER Group is a winner at the German Brand Award
The first award given for successful brand management in Germany goes to St. Johann in Tirol. The wood-based materials manufacturer, EGGER, received the “Winner” prize in the category Industry Excellence in Branding – Building & Elements. The consistent, integrated and visionary brand management across the company's 50+ year history and the development from a small Tyrolean business to the international group of companies impressed the high-calibre jury.
For the first time, the German Brand Institute announced a brand competition at the start of 2016 with the German Brand Award, which honours ground-breaking brands, sustainable brand concepts and brand-builders. Only companies that had been nominated beforehand by the German Design Council and its expert panels were entitled to submit entries. As an international wood-based materials manufacturer with Tyrolean roots, EGGER finds itself among this select circle. The intensive interaction with these roots, the development of strong company values and their consistent focus on all areas of the company have made the EGGER brand what it is and were positively perceived by brand experts from various disciplines in the jury.
Perceptible brand values, consistent work
Work on the company brand has a very high priority at EGGER. “Even though, or rather especially because we are a family company,” explains Ulrich Bühler, EGGER Group Management Sales & Marketing. “EGGER stands for quality, respect and prospects. These values make up our company DNA. Due to our sustainable brand communication, but also in our daily activities, this is perceptible for all our internal as well as external target groups”. Hubert Höglauer, Head of EGGER Group Marketing, accepted the award on 16th June 2016 in Berlin. He sees this as evidence of successful and sustainable brand management: “At EGGER we have a clear vision of being the leading brand for wood-based solutions regarding life and work in Europe. The category win from the German Brand Award confirms that we are meeting this vision in our everyday work.” In recent years, for instance, a branding process encompassing all areas of the company has been conducted, product brands have been consolidated under the EGGER umbrella brand and projects to transfer the brand across the region have been successfully implemented.
About EGGER
The family company founded in 1961 employs around 7,600 people. At 17 plants across Europe, they produce an extensive product range of wood-based materials (chipboards, OSB and MDF boards) as well as timber. The company generated a turnover of EUR 2.26 billion in the 2014/2015 business year and has worldwide customers in the furniture industry, wood and flooring retailers, as well as DIY markets. EGGER products are found in countless areas of private and public life, including kitchens, bathrooms, bedrooms, offices, hotels and shops. EGGER is a full-range supplier for the furniture industry, interior design, wood construction and wood-based flooring (laminate, cork and design flooring) industries.
EGGER receives award as a leading brand
→Competition class: “Industry Excellence in Branding”→Category: “Building & Elements” (best product and company brand in an industry)
→Award: “Winner” / →Award for successful brand management
→EGGER impresses expert jury with strong brand value perceptible by all target groups
→Award ceremony on 16th June in Berlin
Captions
/ Hubert Höglauer, Head of EGGER Group Marketing (l.), with Andrej Kupetz, General Manager of the German Design Council, at the German Brand Awards ceremony./ The German Brand Award was awarded for the first time as a distinction for successful brand management.
/ The branding process at EGGER is based on the key brand values and involves all areas of the company.
/ Brand in the room: The EGGER POS (Point-Of-Sale) also impressed the expert jury of the German Design Award 2016, which honoured the POS with a "Special Mention".
PHOTOS: EGGER Holzwerkstoffe, reprints that quote the name of the copyright owner are free
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For queries:
FRITZ EGGER GmbH & Co OG
Wood-based materials
Karin Mumelter
Weiberndorf 20
6380 St. Johann in Tirol
Austria
Phone+43 5 0600-10691
Fax+43 5 0600-90691