Effortlessly manage, benchmark, and monitorretirement plans firm widewithout manual data entry

fi360 and Castle Rock Innovations announceintegrated products solution

PITTSBURGH, PA; March 20, 2014 – fi360, an organization that provides training programs and software to help its clients gather, grow, and protect assets through better investment and business decision-making,announced today a collaborative solutionwith Castle Rock Innovations (“Castle Rock”), a Chicago-based retirement technology firm that specializes in retirement plan data aggregation, benchmarking, and compliance.

The new offeringprovides a zero touchsolution that seamlessly integrates their mutual products and services, such as the fi360 Toolkit for Advisors™ and Castle Rock’s AXIS Retirement Analytics Platform™.

“Both fi360 and Castle Rock have numerous products and services that cater to the retirement industry, many of which are complementary and widespread,” said Blaine Aikin, CEO of fi360. “With our combined expertise and specialties, we are bringing the best retirement plan data available together with the most innovative advisor tools on the market.”

Thedelivery-ready solution allows home office staff and advisors to view their respective books of retirement plan business, with zero touch – No more data entry into multiple systems. Within the system, clients can review and report on their consolidated data sets, prepare plan benchmark reports, and create 408(b)(2) disclosures from a common framework. Individual advisors can quickly evaluate and monitor the investments in their plans using the fi360 Fiduciary Score® or other homegrown due diligence processes.

“We’re excited to see this collaborative effort come to fruition,” added Khash Sarrafi, CEO of Castle Rock. “This venture is built on the legacies of two outstanding firms: fi360 as an advisor software provider, and Castle Rock providing the best plan data aggregation, benchmarking and 408(b)(2) disclosure services available. This fully-automated, technology-driven collaboration is driven by our clients and prospects, allowing them to utilize market leading solutions so they canfocus on managing and marketing their respective services and growing their book of business right now; the industry is changing now and fi360 and Castle Rock are squarely in the forefront of that change. We like to see our clients be proactive rather than reactive.”

Home offices that are interested in this joint solution can contact enterprise sales at fi360 () or Castle Rock ().

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About fi360

fi360 helps its clients gather, grow, and protect assets through better investment and business decision-making. Since 1999, fi360 has been providing innovate solutions to financial services providers, including the AIF® and AIFA® designation programs, the fi360 Toolkit™ software, and fi360 Fiduciary Score®. With extensive education, certification, software, and practice management offerings, fi360 is a one-stop shop equipped to provide individuals and organizations with the training, tools, and resources necessary to become more successful. To learn more, visit

About Castle Rock Innovations and Axis

Castle Rock Innovations has been serving the financial industry for over 20 years by providing our clients with technology that improves efficiency and creates value. In anticipation of 401(k) fee disclosure regulations that were introduced in 2012 by the Department of Labor, Castle Rock Innovations developed the Axis Retirement Analytics Platform ™, a real-time, web-based platform that allows retirement broker-dealers, record keepers, banks and retirement plan fiduciaries to meet these regulatory fee disclosure reporting requirements. Today the Axis Retirement Analytics Platform ™ is an industry leading product used by 10 of the top 20 broker dealers in the nation and more than 100 clients. AXIS currently holds data from over 75 Record Keepers and Insurance companies and provides a zero touch automated connectivity to the largest data sources.

Castle Rock Innovations Inc. is a privately owned and operated corporation with headquarters in Chicago Illinois and offices throughout United States. Castle Rock Innovations has been recognized by Inc500 as one of the fastest growing private companies.

Media Contact fi360:

Sam Kerbel

Dukas Public Relations

212-704-7385

Press Contact Axis:

Khash Sarrafi

Castle Rock Innovations, Inc.

T: +l 860.573.5595