Ecorys Case Study Report Tackling Obesity s1

Ecorys Case study report – Tackling Obesity

Executive summary

1.1.1 Introduction

Initially targeted to engage 80 participants, the programme achieved more than double this target with 166 older people participating. Activities included Nordic Walking, Keep Fit, Bollywood Dancing, Line Dancing, and Aquacise.

1.1.2 Impacts on older people

The programme had in-built mechanisms to quantitatively evidence weight loss for the duration of each 6 week programme, the results of which demonstrated that during the programme: 73% of participants lost up to 5 kg of weight; 63% reduced their weight size by up to 5 cms; and 55% reduced their Body Mass Index up to 3 points. One of the key success factors in the healthy eating workshops was the diary completion to record food intake and monitor weight loss.

After completing the fit as a fiddle programme 86% were undertaking moderate exercise 3 to 5 times a week, compared with 48% undertaking moderate exercise 1 to 2 times a week and 18% undertaking no exercise prior to starting the activity.

These increases in physical activity had enabled participants to undertake activities they had been unable to engage in before, such as climbing stairs and walking longer distances. Participants reported improved strength and muscle tone, which had enhanced some of the participants standards of living.

Posture, balance and flexibility had all been enhanced by activities which had a positive impact on mobility and coordination and there was a reported reduction in the number of falls experienced.

Not only did the activities provide opportunities for interaction with others, the increased exercise improved participants' mood, and built self-confidence.

Long term health benefits were likely to be around stroke prevention, reduced osteoarthritis, reduced cardio-vascular disease, reduced cancer, and fewer cases of depression.

1.1.3 Meeting the needs of older people including hard to reach groups

The programme was very successful in targeting ethnic minority groups with a 38% representation overall, 33% were from an Asian background. The key success factors were around establishing links with existing groups, and bringing the fit as a fiddle sessions to pre-existing social groups. The healthy living workshops were also tailored to be culturally sensitive.

1.1.4 Impacts on organisations and partnerships

Programme utilised existing partnerships with the local authority, the Primary Care Trust and the Local leisure Centre provider (DC Leisure). These provided a valuable resource for expertise, knowledge and general support.

From the PCT perspective fit as a fiddle activities fitted with their health agenda, and provided an opportunity to identify the health needs of older people in the borough. DC Leisure had experienced an increase in older people using their facilities. The local authority noted an increase in participation in physical activity by older people which had positively impacted on their Active People survey.

1.1.5 Sustainability

The main success of the fit as a fiddle programme has been the sustainability of the group afterwards; the majority of groups were still active between 3 months to a year after the initial 6 week programme had ended.

One of the important factors for this has been the use of 'champions', identified participants within the activity who had driven the projects forward after the funding had finished. Partners also all fed into progression routes and examined alternative options after the 6 week programme ended.

1.1.6 Social value of the project

Though a full Social Return on Investment (SROI) analysis was not within the scope of the study, the social value was assessed underpinned by the principles of SROI, this assigned social benefits with a monetary value and non-monetary value using conservative estimates.

This analysis calculated an approximate social return on investment generated by the fit as a fiddle Tackling Obesity project at around £3.50 for every £1 invested.

1.1 Introduction

Age Concern England was awarded £15.1 million by the Big Lottery Fund to deliver the fit as a fiddle portfolio across the 9 English regions from 2007 until 2012. The aim of the portfolio is to broaden and increase the opportunities for older people to undertake physical activities and improve their eating habits, contributing to an overall improvement in mental health.

Ecorys has been commissioned by Age UK London to evaluate Age Concern Kingston's Tackling Obesity project as part of their London portfolio. This case study takes a 360 degree in depth look at the first 12 month fit as a fiddle funded project that Age Concern Kingston delivered. This project ran from April 2010 until March 2011.

The case study has been informed by in-depth interviews conducted with key stakeholders and beneficiaries triangulated with other data sources including monitoring data, reports and any self-evaluation outputs generated by the project.

Interviews were conducted with the project management team within Age Concern Kingston; and with key partner stakeholders such as Kingston Primary Care Trust, the Royal Borough of Kingston upon Thames Local Authority, and DC Leisure, who provide the leisure services for the borough. In addition a focus group was carried out with 13 older people who had been involved in both the Alpha Road and the YMCA fit as a fiddle projects. The fieldwork was carried out by Nicolas Lee from 6th-15th July 2011.

This case study covers the following key themes:

Impacts on older people

Meeting the needs of older people including hard to reach groups

Impacts on organisation and partnerships

Sustainability

Social value of the project

1.2 Background information

The aim of Age Concern Kingston's fit as a fiddle project was to tackle obesity through physical activity and promoting a healthy lifestyle. The programme comprised of ten 6-week courses delivered across the borough over the course of a year. These courses lasted 2 hours each week and were divided between an hour of physical exercise, which aimed to promote flexibility, strength, balance, coordination and muscle tone, and a similarly timed healthy lifestyle workshop which focused on healthy eating, menu planning, sharing recipes, mapping exercises, and incorporated a weekly weigh-in. In addition to the weekly weigh-in, waist and BMI measurements were recorded at the start and end of each 6-week programme. These measurements in combination with self-evaluation questionnaires completed by older people at the start and end of the programme provided evidence of the impact on the beneficiaries. Though there are alternative weight management programmes and activities promoting greater participation in the area, there is nothing that specifically focuses on the older people.

“I went to my Doctor’s surgery and everywhere I could and there was nothing for senior citizens, nothing at all.” – fit as a fiddle participant

Though the programme was initially targeted to engage around 80 older people, ultimately it achieved more than doubled this target with 166 older people participating from across the borough. This could be explained in part due to the activities themselves which aimed to be both fun and involve moderately intensive activity to support weight loss and fitness. They involved Nordic Walking, Keep Fit, Bollywood Dancing, Line Dancing and Aquacise. These activities were chosen both in consultation with older people themselves and were also the most popular activities in an earlier initiative for older people, Active Living, which had ran previously in the borough. The programme was publicised in a wide variety of areas including in local community shops, doctor surgeries, neighbourhood centres, libraries, presentations to social clubs, and in college course booklets..

“It’s a fantastic programme and is flexible as its focus evolves, last year it was obesity and this year its mental health. It’s driving [the areas that are] prominent. It’s not just an activity programme; it actually has a focus on a specific population, which I think makes the difference”. – Partner organisation

The fit as a fiddle programme funded one member of staff for 25 hours per week to both coordinate and deliver the programme for the year. Initially volunteer mentors were proposed to lead each groups, however in order to make it very local to specific target groups the project coordinator had to ensure activities were provided within the targeted community. Therefore instead each activity was lead by a local champion, these were participants who were either identified prior or during the programme and whose role it was to provide a focal point to the activity, to help with publicity, and ultimately to play a role in the sustaining of the activity. The more successful projects tended to exist in areas where there was a strong community spirit such as at the Alpha Road project, and with the Milaap Centre for Asian Elders among others

“The key thing that makes it a lot more concentrated and successful is that you have a dedicated coordinator, who is just running this programme.” – Partner organisation

1.3 Impacts on older people

The programme had inbuilt mechanisms to quantitatively evidence weight loss for the duration of each 6-week programme, weight was measured on a weekly basis in addition to measurements in body mass index & waist size taken at the beginning and end of the course. The results of these measurements revealed a high degree of success of the programme in achieving the goal to lose weight: 73% of participants lost between 1-5kg weight during the programme; 63% reduced their waist size by between 1-5 cms; and 55% reduced their Body Mass Index by 1-3 points. Overall 77% of participants demonstrated a reduction in one or more of these measurements. The exit questionnaire revealed that 82% of participants felt that they had lost weight.

1.3.1 Healthy eating

The impacts of the programme on the healthy eating habits of older people have been evidenced both through the self completion questionnaires completed at the beginning and end of the programme which provided qualitative data relating to improvements in their eating habits, and in the focus group conducted with former fit as a fiddle participants.

The questionnaire revealed that the number of participants who reported that they ate a healthy balanced diet had increased from 58% to 94% by the end of the programme, likewise the number of participants who now ate fish twice a week had increased from 48% to 73%, similarly those that ate wholemeal bread, pasta, or rice increased from 73% to 88% by the end of the programme. 93% claimed that they had learnt health eating habits, and 75% claimed that they applied healthy eating habits.

These findings were supported in the focus group where the healthy living workshops were a much missed aspect of the programme. Weight loss was experienced widely, and in the minority of instances where this hadn’t occurred, participants expressed that their body shape had changed. These developments had allowed a number of participants to wear clothes that they hadn’t been able to fit in before. Some reported that their cholesterol had been lowered whilst they were undertaking the programme.

The main messages from the workshops were around: rehydration, using less salt, less fat, less sugar, cooking from fresh ingredients and avoiding processed food. Free equipment such as Tupperware (to encourage storing of freshly cooked meals in the freezer) and special microwave dishes (in order to steam fish) proved popular.

“[Healthy eating aspect] opens your eyes to a lot of things you don’t realise. I came from an age when my mother had to make do from anything, like tripe, everything cooked in a saucepan…She only had about 3 bob a week to feed us all, what an age! What knowledge I gained. I sat down and thought ‘my god, my mother almost killed me.’” – fit as a fiddle participant

The participants acknowledged that one of the key success factors of these workshops was completing a diary to record what had been eaten on a weekly basis and monitor weight loss. This was an effective tool in delivery because they could see exactly what they were doing on a weekly basis, set targets for themselves and keep on track.

“[The diary was] good for setting objectives, it was very motivational [because there was] very gentle peer group pressure” – fit as a fiddle participant

1.3.2 Physical exercise

The self-evaluation questionnaire revealed that 99% of participators felt that their activity levels had increased by the end of the programme. Prior to the programme 48% had undertaken moderate exercise once or twice a week and 18% had undertaken none at all. The end questionnaire revealed that 86% were undertaking moderate exercise at least 3 to 5 times a week.

These increases in physical activity also increased participants’ fitness and enabled them to undertake activities that they had been unable to engage in before. Some were more likely to walk longer distances, a number were finding that they were not breathless after physical exercise so could for example climb stairs more easily.

“There’s a difference, not only have I started this [keep fit classes] which was the very first time I’d done any exercise. But I also started walking again which I used to love, and I do 3 hours a week, an hour every other day. And that is only from [fit as a fiddle], Its amazing, I don’t get so breathless, I can now walk again.” – fit as a fiddle participant