Durham Farm Fresh
Board Meeting
March 15, 2016
7:00 pm.
John Deere Dearlship-Utica
Members Present: Crystal Mowbray, Tracey Werry, Tom Coleman, Steve Lawrence, Ken
Lamb, Lisa Mulders, Stacey Jibb, Garry Geissberger
Absent: Jordy McKay
This was a joint meeting between Durham Farm Fresh, Durham Farm Connections, and Durham Federation of Ag.
Others present from the above organizations.—Jim Forsythe, Leslie Forsythe, Lisa Geisberger, Karen Yellowlees, Mary-Ann Found, Marlene Werry, Sandra Jibb, Brenda Metcalfe, Brad Found, Ed Beech, Mitch Morowetz, Rod McKay, Zack Cahoon and Ryan Nesbitt
Mary-Ann gave an in-depth presentation on the history of what has been done in the past and the proposal put forth for Greenbelt funding.
There was first, a brief review of the 3 organizations partnering on this project…Durham Region Fed. Of Ag., Durham Farm Fresh and Durham Farm Connections.
Durham Farm Connections is already partnered with Durham Region Sheep Producers,
District Corn Producers, District Wheat Producers, Durham Egg Producers, Durham Dairy Producers, District and Branch Women’s Institutes, Region of Durham and many other Ag. Resources.
The premise is that the trailer presently being used is old, worn and has already been rewired once.
Summary of Proposal:
In 2014 Farm Association Board members and farm education members met and decided that Agricultural Education is very important. They decided to put a proposal through on the Greenbelt’s Local Food Literacy Stream.
The Greenbelt supported it saying that there is not another mobile education unit in the GTA and they like to see partnerships between organiziations. The purpose of the trailer being that it will be a new resource built on a proven need working with new partnerships to keep the message current.
The trailer will be used at fairs, urban venues, schools, farmers’ markets and a host of other events. Ideally if the trailer is used in Durham Region, it should be free and if it is used outside the Region, there should be a fee attached.
The Greenbelt gave the organization up to $31,500 (matching funds arrangement) to develop the new trailer.
Deliverables through the Program:
Produce a trailer for agricultural education.—23 feet long 5th wheel design.
Design and install promotional wraps.
8 roll out modules will be in the trailer for display
Durham Farm Fresh can have 1 of the modules.
Durham Farm Fresh needs a pop-up banner
Hire 2-3 staff
Distribute 80,000 Durham Farm Fresh brochures
2-3 social media posts/ wk.
Book the trailer at 6 existing Fairs
Reach 20 other events
Reach 100,000 participants.
Total costs—Durham Farm Fresh—$12,500
Durham Farm Connections—$25,000
Greenbelt------$31,500
Durham Farm Fresh discussed with Tracey about sharing her time as part of our $4,000 contribution….Tracey agreed.
Karen Yellowlees likewise will be doing the same from Durham Fed. Ag.
A Consultant fee regarding the design of the trailer, display materials and marketing
Durham Farm Fresh to contribute $2,000
Trailer modules and wrap—Durham Farm Fresh--$1,000
Communication, promotion and demonstration—Durham Farm Fresh $500.
Brochures and Educational Resources—Durham Farm Fresh--$5,000
Total costs for Durham Farm Fresh---$12,500
The Board left the room and discussed our position on it. It was seen as an excellent opportunity and many of the above costs are costs we are going to incur whether we partner with them or not.
MOTION—That Durham Farm Fresh support the partnership for the new Agricultural Education trailer 1st. Ken, 2nd. Garry, PASSED
The project is to be completed by Dec. 31, 2017 if not before. Ideally it is to be done for this year’s Brooklin Fair but a lot has to be done in the meantime.
Motion made to Adjourn meeting—Brad Found
PASSED Time 9:30
NEXT MEETING—to be determined by e-mail likely prior to brochure going out.