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Press release

Djurs Sommerland

November 2012

Djurs Sommerland builds Europe’s only double launch coaster

A brand new type of roller coaster now sees the light of day in Europe. In May 2013, the large Danish amusement park Djurs Sommerland will present Juvelen, Europe’s only double launch coaster. Measuring a full kilometre in length, it will also be Denmark’s longest roller coaster, while the EUR 9.4 million investment is one of the biggest ever in a Danish amusement park.

Everyone hankering after high excitement and butterflies in their stomachs can now look forward to even bigger thrills when the Danish amusement park Djurs Sommerland adds yet another international-class ride to its palette of attractions. For the 2013 season, Scandinavia’s biggest summer land will be presenting the first double launch coaster in Europe.

“A double launch coaster is a special kind of roller coaster where the guests are launched forwards at high speed not once but two times. This produces a truly original and fun ride at breakneck speeds and a high-intensity experience from start to finish. Juvelen is not like any other roller coaster in Europe and, on account of its appeal, I’m sure we’ll see many more tourists and set new visitor records in 2013,” says CEO of Djurs Sommerland, Henrik B. Nielsen.

The double launch coaster represents Djurs Sommerland’s biggest investment to date and one of the biggest ever in a Danish amusement park. Juvelen will be sited in ‘Mexicoland’, one of Djurs Sommerland’s eight theme areas, which is now being extended by 12,000 square metres.

ATVs unique in Europe

When visitors are launched forwards on the whirlwind ride in Juvelen, they will be sitting in bright red ATV (all-terrain vehicle) cars instead of conventional roller coaster cars. The new ATVs have never been seen previously in a European amusement park.

“Instead of sitting down in a car, you sit on an ATV with the upper part of your body completely unrestricted. Even though you are, of course, securely strapped in, it produces a completely different sensation of freedom and speed. This is further reinforced by the special design of the track with a string of rapid side-to-side swings and a low track height which creates the impression of moving incredibly fast close to the ground,” says Henrik B. Nielsen.

Scandinavia’s biggest summer land

Juvelen is the latest in a number of major investments made by Djurs Sommerland in themed rides within the past five years, during which time more than EUR 26.8 million has been invested in the park. Piraten, which was added in 2008, has on several occasions been named as one of the best roller coaster rides in the world, while Skatteøen, which was erected in 2011, is the biggest water coaster in northern Europe.

With its mix of themed attractions and roller coasters, expansive park-like areas, a large aqua park with more than a kilometre of water slides and more than 60 different attractions, Djurs Sommerland manages to combine the best elements of amusement parks and traditional summer lands, with fun and games for kids of all ages.

Djurs Sommerland is Scandinavia’s biggest summer land and also Denmark’s fifth-largest tourist attraction. The park is situated in the middle of Djursland in East Jutland and only half an hour from Aarhus, Denmark’s second-largest city.