Driven Racing Oil™ To SeeUnprecedented Growth In 2014
Huntersville, NC –Industry leader Driven Racing Oil™ has recently announced plans to increase its blending capacity, add R&D resources and open a centralized warehouse.
For more than a decade, Driven Racing Oil has been committed to developing race-proven, no-compromises products that utilize the latest developments in lubricant technology. While this philosophy has never wavered, during the last three years Driven has experienced record sales and brand growth, leading to a variety of unique opportunities in 2014 and beyond.
Among planned changes for the lubricant brand are an increase in blending capacity that will begin in early fall of this year, as well as the addition of significant R&D resources to allow for future expansion. A new centralized warehouse and distribution facility in Olive Branch, Mississippi, will also be operational in late summer. This site will be able to house larger inventory levels of Driven products than has ever been possible. It will also create faster, more efficient shipping through the use of modern order-processing capabilities and state-of-the-art picking equipment. Customers can rest assured though that Driven will also remain nimble and aggressive on the product development front.
“It’s an exciting time for Driven Racing Oil with all that we have in store for the near future,” said Lake Speed, Jr., Driven Certified Lubrication Specialist.
“Our growth in the last few years has allowed us to expand into markets such as powersports lubricants and shock fluid, and we’re really looking forward to continuing our expansion into niche areas. At the same time, we remain committed to creating the outstanding lubricants that make up the rest of our current product offerings. The bottom line is our customers are going to be the big winners.”
About Driven Racing Oil™
Born from Joe Gibbs Racing, one of the most successful NASCAR teams of the past two decades, Driven Racing Oil™ utilizes cutting-edge lubricant technology and on-track research for maximum performance gains from all of its product offerings. Competition drives innovation, and Joe Gibbs Racing originally developed the Driven brand of oils to advance engine and driveline performance on the racetrack. From full synthetic race oils to engine break-in oils, Driven offers a wide range of race and street products that deliver performance, protection and value.