Drip Marketing Campaigns for FSBOs:
Be There when They Seek Professional Help!

Do-it-yourselfers will always be a part of our society. But for many people, there comes a time when the frustration of doing it on your own far outweighs the cost of calling in a professional. When an individual who is trying to sell their own home arrives at this conclusion, you want to be the person they call.

This can be achieved by initiating a "drip campaign." To do this, you must have a series of letters, flyers, or handouts that you send consistently to your FSBO targets. Successful drip campaigns are clearly systemized, so the process is easy to follow. There’s no guesswork involved, and this can be easily delegated to one of your team members once the system has been set up.

·  Send out tips that will help the seller learn more about how to successfully market their home.
By providing this value up front, you show that you are sincerely interested in helping them sell their home, and are not self-serving.

·  Make certain your mail stands out from the other mail they receive.
Printed envelopes generally get less attention than envelopes addressed by hand. It’s also smart to include brief handwritten notes with each piece you send. Make sure your message is not delivered on a day when the usual junk mail and coupon mailers are distributed. You don’t want to be lost in the shuffle.

·  Consider using technology to your advantage and generate your letters through your database.
It's not difficult to find a great-looking font that looks like actual handwriting, and still conveys that personal touch.

These are some of the things I do as part of my campaign to market my services to FSBOs. In many cases, people who are attempting to sell their own home eventually become frustrated and end up turning to a professional Real Estate Agent. Let me know if you are interested in establishing a co-op marketing effort to generate listings. *

Call me if you are interested in learning more about
co-op marketing opportunities I have to offer!


* Due to the prohibitions in RESPA relating to "giving anything of value," while it is within guidelines to promote YOUR business, the promotion of a Real Estate Broker's business is considered by HUD to be something of "value," and therefore prohibited. Accordingly, RESPA laws require Real Estate professionals to pay a proportionate amount of the costs for co-op marketing and distribution. I have negotiated fair rates for printing and distribution with my vendors, and I believe you will find the costs are reasonable. Call me for details. See http://www.hud.gov to access RESPA ruling 24CFR3500.14.)