Marketing Plan
Draw a picture of your product or company logo, above.
Name ______'s Marketing Plan
The Product
Think of a new product that you could sell and other people might want to buy. Draw a picture of it, and give it a name.
Product Name______
Description______
Drawing
Product Details
How much will your product cost?
Where will consumers go to buy your product?
Are there other products on the market similar to yours?
What makes your product different?
How much do you think competing brands cost?
How could you use packaging to set your product apart from others?
Does your product respect the environment?
Is the packaging recyclable?
Would you offer any specials for those who reuse or recycle your product or its container?
Transportation
How will your products get delivered? Draw a picture of the transportation method you’d use.
--By airplane? --By train? --By truck? --By Boat?
How else could the product be transported?
How would you package your product for shipping? In boxes, wrapped in plastic, on a pallet. . .
How many packages would you ship at a time?
Who would be responsible for the shipping costs?
Tell The World
What type of people would like your product?
Why would certain people like this product over other similar products?
How will you let people know about your products so they will want to them?
On television?
In magazines?
In newspapers?
On the radio?
On the Internet?
What are other ways you could advertise your product?
Is there a phrase that describes your company or explains your product?
What is your favorite advertisement right now?
Why do you like the ad?
What does the ad make you think about the product being marketed?
How could you make your favorite ad better?
My Own Ad
Design and lay out (draw) an ad for your new product. Remember to keep in mind the type of person who will buy your product: their age, gender, income, where they shop and where they will see the ad.
Budget
In order to put your ad in front of the people who will buy it, how much money do you think would be required?
Estimated Costs
Ad Creation
Layout/Design
Getting copies of the ad to the media
Running the ad for one month
Collecting samples of the ads
Where could you go to find this information?
Sales
Based on your marketing budget, how much do you think you will need to sell to pay for your advertising costs for one month?
Good luck with your product!