Dr. Ghaith M. K. AL-Abdallah

Eighth Circle -Amman-Jordan

E-mails: ,

P.O. Box: 144755 Amman 11814 Jordan

Associate Professorof Marketing; Marketing and Information Director

Thorough knowledge of all Marketingand Management subjects, aspects, and practices; as a result of hands-on experienceininternational commercial sectors for over 11 years

  • Teaching undergraduate and graduatelevel courses.
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  • Supervising students’ researches and termpapers.

  • Advising students on their courses and study plan.
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  • Participating in the major committees of the university, the faculty, and the department.

  • Contributed to enhance Marketingand Business curriculums for both undergraduate and graduate levels.
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  • Conducted and published researchesin the field of e-marketing and market analyses. And currently working on new projects and papers.

Publications:

  • Alqeisi,K., and Alabdallah, Gh. (2013). Internet Banking Adoption in Jordan: A Behavioral Approach. Accepted by International Journal of Marketing Studies and will be published in December 2013.
  • Alabdallah, Gh. (2013). Customer Relationship Management and InternetImplementation: Empirical Study on local Jordanian Enterprises. Interdisciplinary journal of Contemporary Research in Business, 5(4), 44-56.
  • Abouoghli, A. Almoumany, S., and Alabdallah, Gh. (2013). The Role of the Disclosure and Transparency in Combating Financial and Administrative Corruption: A Field Study on Jordanian Public Joint-Stock Industrial Companies listed in Amman Stock Market. Interdisciplinary journal of Contemporary Research in Business, 5(4), 368-381.
  • Horani, N. Aboumoghli, A. and Alabdallah, Gh. (2013). The Effect of Organizational Factors on Administrative Problem Solving in the Jordanian Commercial Banks. Accepted by Western Journal of Human Resource Managementand will be published in October 2013.
  • Alabdallah, Gh. (2013). The Effect of Customer-Company Relationship on Internet Adoption in Jordanian Small and Medium Enterprises. Journal of Economics and Behavioral Studies, 5(4), 192-199.
  • Alabdallah, Gh. and Aborumman, A. (2012). The Effect of Brand Associations on Customer Loyalty: Empirical Study on Mobile Devices in Jordan. American Academic & Scholarly Research Journal, 5(1), 122-134.
  • Aboumoghli, A. Alabdallah,Gh., and Muala, A. (2012). Impact of Innovation on Realizing Competitive Advantage in Banking Sector in Jordan. American Academic & Scholarly Research Journal, 4(5), 209-217.
  • Alabdallah, Gh., and Abou-Moghli, A. (2012). The Effect of Promotional Mix on Internet Adoption in Jordanian Small and Medium Enterprises. European Scientific Journal, 8(12), 96-112.
  • Alabdallah, Gh., and Aboumoghli, A. (2012). Market Analysis and the Feasibility of Establishing Small Businesses. European Scientific Journal, 8(9), 94-113.

Professional Experience - Academic:

  • Associate Professor of Marketing 15/9/2014 – Present.
  • Assistant Professor of Marketing 14/9/2011 – 14/9/2014.

Applied Science University (ASU), Amman – Jordan.

Committees Membership:

1-Member of the Faculty Council on behalf of the Marketing Department – ASU.

2-Member of the postgraduate Committee – ASU.

3-Member of the Research and Conferences Committee - ASU.

4-Member of the Study Plans Committee – ASU.

5-Member of the Accreditation Committee – ASU.

6-Member of the Internal Quality Committee – ASU.

7-Member of the Student Advisory Committee – ASU.

ASU is a bi-languages medium university (Arabic & English.)

  • AssistantProfessor of Marketing, Marketing and Information Director.

Fahad Bin Sultan University (FBSU), Tabouk – KSA. 1/9/2010–1/9/2011.

Committees Membership:

1-Chairman of Marketing Committee– FBSU.

2-Chairman of the Newsletter Committee– FBSU.

3-Coordinator of the Graduation Ceremony Committee – FBSU.

4-Member of the Scholarship Committee– FBSU.

5-Member of the University Catalogues Committee – FBSU.

6-Member of VIP Welcoming Committee – FBSU.

FBSU is an all English medium university.

Professional Experience – Commercial:

  • Deputy General Manager –Marketing and Sales:

Prime Medical and Scientific Supplies Co., Ltd. Amman-Jordan. 1/2/2004 – 31/8/2010.

Recruited to assist the General Manager in day-to-day issues.

  • Managing the daily running of the company,directing allfinancial, budgeting, operating, compliance, purchasing, domestic and foreign marketing, sales, human resources, public relations, and administrative functions.
  • Ensured timely execution of financial reporting, operating forecasts, cash flow planning, new projects evaluation, banking, taxation, legal, regulatory, equipment maintenance, advertising, cost/pricing and related activities.
  • Conducting regular staff meeting, communicating with all suppliers and principals, discussing markets conductions, targets and quotas, and negotiate deals, prices, and other terms.
  • Monitoring logistic performance, the sending and receiving of shipments, following up the clearance process.
  • Directly responsible of the sales and marketing activities, creating new channels, monitoring the company position, the sales volume, directing the sales and marketing teams, and control the deals with both customers and suppliers.
  • Conducting high-profile presentations for major customers and for capital deals.
  • Supervising the tenders department for large deals with governments and independent entities, reviewing contracts with both customers and suppliers,
  • Supervising the after sales services through monitoring the maintenance department performance.
  • Interview and hire suitable candidates and monitor and evaluate the employee performance.

Scope of accountability includes: market growth, profitability, gain/loss reports, strategic departments planning, market and competitive analysis, market positioning, new business development, staff training,building and maintain client relationship, over all performance of the company.

Act in place of the General Manager.

  • Sales and Marketing Manager:

Al-Mousher Group (SMS)

SCIENTIFIC MEDICAL SUPPLIES Co., Ltd. Amman-Jordan. 1/4/2000 - 1/2/2004.

Recruited to manage sales and marketing of medical, lab, and scientificequipments.

  • Regular visits to the key customers.
  • Supervising installation of instruments and application training.
  • Communicating with the key persons, maintaining good relationswith customers.
  • Communicating with the suppliers, receiving quotations and negotiate prices.
  • Managing delivery dates and schedules, following up the stock levels to ensure continues on-time supply to customers.

Scope of accountability includes: preparing the annualforecast, achieving set target, preparing and conducting market survey and studies, manage projects, fulfill official tenders' requirements, pricing quotations and following up the after sales services.

Reportingdirectly to the Managing Partner.

Education:

  • University of Banking and Financial Sciences, Amman – Jordan.

Ph.D. Degree

Financial and Banking Sciences.

Marketing and e-marketing.

Average: 88% (Very Good).

Ranked second in class.

Graduation Year: 2009/2010.

Dissertation Title: Internet Adoption Factors among Jordanian Small andMedium Enterprises from a Marketing Perspective.

Supervisor: Professor Faiz Al –Zoubi; Vice President of Mutah University.

Head of the Examination Committee: Professor Khalid Amin Abdullah; Previous Minister of Planning and International Cooperation at the Jordanian Government, Dean of Banking and Financial Sciences Faculty.

Members of the Examination Committee: ProfessorMohammad Obeidat; Head of Marketing Department at the University of Jordan, President of Arab Federation for Consumer, and Presidentof NationalSociety of Consumer Protection.

Professor Ali Abdl-Redah; Head of Marketing Department at Applied Science University.

Brief Synopsis of the Dissertation:

Internet is a new effective way to conduct business and marketing. It is used widely in the developed countries because of its unquestionable benefits especially for small and medium enterprises (SMEs) where internet provides great potential for such firms to compete world wild. SMEs are very important component of the national economies and are estimated to account for 80 percent of global economic growth.

In developing countries, such as Jordan, internet adoption for marketing activities can be very helpful to SMEs, the main objective of this research is to examine the marketing factors led to internet adoption in Jordanian SMEs, and to highlight the actual use of internet in SMEs that adopted internet for marketing activities. The research question of the latter is "What are the marketing factors affecting the adoption (and actual use) of internet by decision makers in Jordanian SMEs?”

Six hypotheses were formed based on the literature review and previous studies.

A restricted research methodology was used and those hypotheses were tested over a proportional systematic random sample obtained from the official records of Amman Chamber of Commerce for small and medium enterprises. Data was collected through questionnaires. Those 270 personally submitted questionnaires were distributed to the decision makers in Jordanian SMEs. Statistical Package for the Social Science(SPSS) software package was chosen to describe and analyze the data of 253 filtered and screened questionnaires. Mean, Standard deviation, Pearson correlation, Skew Ness, and Cronbach Alpha were utilized to describe the data. Simple Linear Regression and Multiple Linear Regression were used to test the research hypotheses.

The main result of this research showed that communication channels are the most important marketing factor affecting the internet adoption among Jordanian SMEs.

Discussion of the results, conclusion, recommendations, and suggestions for future researches were provided.

Note: University of Banking and Financial Sciencesis an all English medium university.

  • University of Jordan, Amman – Jordan.

Master Degree.

International Trade: Marketing Concentration.

Average: B+ (Very Good).

Graduation Year: 2004/2005.

Note: ThisMaster program is an English-medium program.

Continued Education and Training:

  • Internal quality control training course at ASU.
  • E-learning: ways and methods at ASU.
  • Distance learning techniques at ASU.
  • Attending different conferences and exhibitions locally and internationally.
  • Attending different sales and marketing meetingson an international scale.
  • Attending different marketing presentations and management lectures locally at Amman Chamber of Commerce and internationally.
  • Training courses in commercial relations, applications, and terms at SMS.

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