DR. AYSUN KAHRAMAN

Celal Bayar UniversityFaculty of Economics and Administrative Sciences, Division of Production Management and Marketing

Uncubozköy Campus, 45030, Manisa-TURKEY

Tel: +90 236 233 06 57 / 176

e-mail:

Education:

Degree / Program / University / Graduation Year / GPA
B.S.* / Business Administration / Ege University,Faculty of Economics and Administrative Sciences / 2008 / 96,73
M.S. / Product Management and Marketing / Celal Bayar University, Social Sciences Institute / 2011 / 95,10
Ph.D. / Business Administration / Celal Bayar University, Social Sciences Institute / 2016 / 95,75
*graduated with the highest grade

Master Thesis:

Delivering Brand Promise to Employees: Internal Branding (2011), Supervisor: Prof. Dr. Canan AY

PhD Thesis:

The Effect of Corporate Social Responsibility Actions on Consumer Purchasing Behavior in a Product-Harm Crisis: An Application Related to Attribution Theory(2016), Supervisor: Prof.Dr. Canan Ay

AcademicWork Experience:

Job Title /

Position

/ Year
Research Assistant. Dr. / Celal Bayar University, Faculty of Economics and Administrative Sciences, Department of Business Administration, Division of Production Management and Marketing / June 2016- present
Research Assistant / Celal Bayar University, Faculty of Economics and Administrative Sciences, Department of Business Administration, Division of Production Management and Marketing / 2010- June 2016
Research Assistant / Celal Bayar University, Social Sciences Institute, Department of Business Administration / 2009-2010
Visiting Researcher/Intern / Università degli Studi di Roma La Sapienza, Dipartimento di Economia/ Rome-Italy / 01.06.2015-28.07.2015

Areas of Interest: Attribution Theory, Consumer Behavior, Corporate Social Responsibility, Internal Branding, Internal Marketing, Marketing Ethics, Neuromarketing, Service Marketing, Strategic Marketing,

Courses Assisted:

PhD. Program:Strategic Marketing Management-I, Strategic Marketing Management -II

M.S. Program with Thesis: Marketing Research, International Marketing Management

M.S. Program without Thesis:Principles of Marketing, Marketing Management, International Marketing, Promotion Management

B.S. Program:Principles of Marketing, Marketing Management, Marketing Research, International Marketing, Consumer Behavior, Promotion Management, Service Marketing

PUBLICATIONS

INTERNATIONAL JOURNALS

¬Kahraman, Aysun and Ay, Canan (2015).“Promoting Brand within Organization via Internal Branding: Arkas Holding Case Study”, Journal of Management and Economics – Celal Bayar University, Vol.1, Issue.1, pp.341-353.

¬Kacar, İdil; Kartal, Burak and Kahraman, Aysun (2014). Examining Social Marketing Campaigns of Environmental Non-Governmental Organizations in Turkey via Content Analysis Method.Journal of Marketing and Marketing Research, No.14, Vol.7, pp.47-74.

¬Aytekin, Pınar and Kahraman, Aysun (2014). “A New Research Approach in Marketing: Neuromarketing”, Journal of Management, Marketing and Logistics – JMML, Vol.1, Issue.1, pp.48-62.

NATIONAL JOURNALS

¬Kacar, İdil; Kartal, Burak and Kahraman, Aysun, “Examining Social Marketing Campaigns of Environmental Non-Governmental Organizations in Turkey Via Content Analysis Method”, Journal of Marketing and Marketing Research (at the stage of editor review)

INTERNATIONAL PROCEEDINGS

¬Kahraman, Aysun and Ay, Canan (2016). “Adopting Brand Values to Internal Customers:Case of Vestel A.Ş.”, XI. European Conference on Social and Behavioral Sciences, Rome/Italy, September 1-4, Abstract Proceedings Book, pp.276.(in English)

¬Ay, Canan and Kahraman, Aysun (2016). “Unethical Practices in Pricing Strategies and Examples from Firms”, 2nd International Congress on Economics and Business “New Economic Trends and Business Opportunities”, May 30 – June 3, Sarajevo/Bosnia And Herzegovina, Proceedings Book.(in Turkish)

¬Tümtürk, Ayça; Tümtürk, Erman and Kahraman, Aysun (2016) “An Evaluatıon of Business Performance Based on Guests’ OnlineRatings: Hotel Sector Practice in Turkey”, International Symposium on New Trends in Social and Liberal Sciences, April 28-May 1, Milan/Italy, Abstract Proceedings Book, pp.19. (in English and inTurkish)

¬Ay, Canan; Kahraman, Aysun and Kacar, İdil (2012). “Investıgation of Corporate Social Responsibility Campaigns in Turkey: A Research on Turkey’s Top 100 Firms”, Azerbaijan State Economic University Faculty of Business Administration, 1st International Scientific-Practical Conference on Business Administration and Corporate Social Responsibility, 23-25 November, Baku-Azerbaijan, Proceedings Book, Vol.2, pp.232-244. (in Turkish)

NATIONAL PROCEEDINGS

¬Kahraman, Aysun (2015), “Responses of Customers and Firms against the Negative Purchase Experience”, Anadolu University, 20th National Congress on Marketing, 10-13 June 2015, Eskişehir-Turkey, Proceedings Book, Vol.1. pp.149-152.

¬Kacar, İdil; Kartal, Burak and Kahraman, Aysun (2014).“A Qualitative Study on Social Marketing Campaigns of Environmental Non-Governmental Organizations in Turkey”, Gaziantep University, 19th National Congress on Marketing, 13-22 June, Gaziantep-Turkey, Proceedings Book, pp. 246-253.

¬Aytekin, Pınar and Kahraman, Aysun (2014).“Neuromarketing: Exploring The Secret in Consumer’s Brain”, Marmara University, 13th National Congress on Business Administration, 8-10 May, Antalya-Turkey, Proceedings Book, Vol.1, pp.547-552.

¬Kahraman, Aysun and Kacar, İdil (2012).“Social Marketing for The Environment: Analysing Web Sites of Environment Conscious Nongovernmental Organizations”, Selçuk University, 11thNational Congress on Business Administration, 10-12 May, Konya-Turkey, Proceedings Bookpp. 88-92.

¬Kahraman, Aysun and Doğan, Semra (2011). “The Changing Face of Shopping: Private Shopping Sites”, Dokuz Eylül University, 10th National Congress on Business Administration, 5-7 May 2011, İzmir-Turkey, Proceedings Book, pp.469-471.

NATIONAL BOOK CHAPTERS

¬Ay, Canan and Kahraman, Aysun (2014). “Attribution Theory”, 5th Chapter, Theories of Marketing, Editors: Mehmet İsmail Yağcıand Serap Çabuk, MediacatPublishing Inc.: Istanbul, pp.113-130.

¬Ay, Canan and Kahraman, Aysun (2010). “Ethics in Pricing”, 3rd Chapter, Ethical Approaches in Marketing, Editors: Canan Ay, Burak Kartal and Sinan Nardalı, Detay Publishing Inc.:Ankara,pp.58-91.

BOOK CHAPTER TRANSLATION (English to Turkish)

¬The Original Book and The Chapter Translated: Peter, J. Paul and Donnelly Jr., James H. (2012). “The Marketing of Services”, 12th Chapter, A Preface to Marketing Management, 13th Edition, pp. 182-198, McGraw-Hill Press. (at the stage of editing)

SCIENTIFIC PROJECTS

¬Organizing Scientific Meetings, 360 Degree 3rd International Student Congress, Celal Bayar University, 5-6 April 2016, Manisa - Turkey, supported by Celal Bayar University – Unit of Scientific Researches Projects.

¬The Effect of Corporate Social Responsibility Actions of Firms on Consumer Purchasing Behavior in a Product-Harm Crisis: A Research on Y Generation, supported by Celal Bayar University – Unit of Scientific Researches Projects. (continues)

OTHER SCIENTIFIC ACTIVITIES

Conducted Seminars

¬“Ethical Practices in Pricing”, Marketing Professionals Association, Marketing Ethics Workshop, 26 May 2013, İzmir-TURKEY.

Workshops (Participated as Listener)

¬“The Basic Principles Structural Equation Modeling of and LISREL in Practices”, Workshop on Structural Equation Modeling (Beginner Level)”, 8-9 February 2014, İzmir-Turkey.

¬“Writing Code of Ethics”, Marketing Professionals Association, Workshop on Writing Code of Ethics, 29 September 2013, İzmir-Turkey.

¬“Guidelines on Writing a Good Paper for the Proceedings”, Balıkesir University, Burhaniye School of Applied Sciences, 17. National Congress on Marketing –6thMarketing Research Workshop, 18 October 2012, Balıkesir-Turkey.

¬“Marketing Research and Examples of Sectoral Practicesabout Marketing Research”, İstanbul Arel University, 16thNational Congress on Marketing-5. Marketing Research Workshop, 22 October 2011, İstanbul-Türkiye.

¬“Preparing Database by Using SPSS”, “Effective Presentation Techniques”, Dokuz Eylül University, 10thNational Congress on Business Administration– Research Seminar, 5 May 2011, İzmir-Turkey.

¬“Alternative Quantitative Methods in Marketing Research”, Dokuz Eylül University, Workshop on Alternative Quantitative Methods in Marketing Research, 15-16 April 2011, İzmir-Turkey.

¬“AMOS and Structural Equation Modeling”, Dokuz Eylül University, 15thNational Congress on Marketing– 4thMarketing Research Workshop, 26 October 2010, İzmir-Turkey.

¬“Methods of Multivariate Analysis”, Celal Bayar University, 8thAnatolianCongress on Business Administration- Research Seminar, 6 May 2009, Manisa-Turkey.

Administrative Tasks

¬Organization Committee Member: 360 Degree with Youths, 3rd International Student Congress, Celal Bayar University, 5-6 April 2016, Manisa - Turkey

¬Moderator: 1stNational Student Congress-360° Economics with the Young, Celal Bayar University Faculty of Economics and Administrative Sciences , 29-30April 2014, Manisa - Turkey

¬Executive Committee Member: 4th International Congress on Entrepreneurship, Celal Bayar University and Kyrgyzstan-Turkey Manas University, 2-4 May 2012, Manisa - Turkey

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