Weekly Review Quiz As of 2010-09-02 Marketing

Weekly Review Quiz as of 2010-09-02
Marketing

Amazon Grabs the TV Remote
by Sam Schechner and Geoffrey A. Fowler
09/01/2010
http://online.wsj.com/article/SB10001424052748703467004575463974031923594.html

1. Which firm announced plans this week to launch a new subscription service to deliver TV shows and movies over the Internet?

a) Hulu
b) Google
c) Netflix
* d) Amazon.com
e) Apple

U.S. Wants Report Card for Cars
by Josh Mitchell
08/31/2010
http://online.wsj.com/article/SB10001424052748703369704575461602043868916.html

2. The federal government recently announced a proposal to label each passenger vehicle a letter grade of A to D based on which criteria?

a) Safety
* b) Fuel efficiency and emissions
c) Domestic content
d) Environmentally sustainable production methods
e) Passenger comfort

Intel Seeks Maker of Chips for Phone
by Gina Chon
08/30/2010
http://online.wsj.com/article/SB10001424052748704342504575460032817052808.html

3. Intel announced this week its intention to purchase which company's wireless-chip unit?

a) AMD
b) Marvell Technology Group
c) Broadcom Corp.
d) Samsung Electronics
* e) Infineon Technologies

Nestle Plans Ground Attack Over Coffee Beans
by Christina Passariello and Laurence Iliff
08/27/2010
http://online.wsj.com/article/SB10001424052748704913704575453790784473302.html

4. Nestle SA is investing $487 million in a global push towards which outcome?

a) Increase market share of its top 5 brands
b) Reduce prices of its products in emerging markets
c) Improve product quality
* d) Increase the quality and quantity of its coffee
e) Convert to organic ingredients for all of its products

In a Reversal, Chevy Tries Richer Prices
by Sharon Terlep
08/26/2010
http://online.wsj.com/article/SB10001424052748703632304575451532313452498.html

5. What starting price is Chevrolet planning to offer its new Cruze compact car?

a) $5,995
b) $9,999
* c) $16,995
d) $22,990
e) $28,500