Ch. 6 Questions

  1. Which one is not part of the business marketplace?
  2. Resellers
  3. Sellers
  4. Producers
  5. Organizations
  6. ______occurs when changes in price have little or no effect on quantity sought.
  7. Joint demand
  8. Derived demand
  9. Fluctuating demand
  10. Inelastic demand
  11. Which is not part of Heuristics rules of thumb?
  1. Price equals quality
  2. Randomly selecting a product
  3. Brand loyalty
  4. Country of origin
  1. Which is at the top of Maslow’s Hierarchy of Needs?
  1. Safety
  2. Belongingness
  3. Ego Needs
  4. Self-Actualization
  1. Which of the following is not an internal influence on consumers’ decisions?
  2. Perception
  3. Lifestyle
  4. Recognition
  5. Motivation
  6. ______is the process by which we select, organize, and interpret information from the outside world.
  7. Perception
  8. Identification
  9. Motivation
  10. Critical thinking
  11. Which of the following is not one of the three components of attitude?
  12. Affect (Feeling)
  13. Cognition (Knowing)
  14. Effect (Impact)
  15. Behavior (Doing)
  16. Which is not a factor that influences attention?
  17. Personal needs and goals
  18. Gender
  19. Size
  20. Novelty
  21. _____ is a form of learning that occurs when people learn that their actions results in rewards or punishments.
  22. Operant conditioning
  23. Classical conditioning
  24. Observational learning
  25. Result learning
  26. Another name for business-to-business markets is ___.
  27. Producer-to-producer markets
  28. Primary markets
  29. Organizational markets
  30. Consumer markets
  31. ______makes up the largest single business and organizational market in the United States.
  32. Government Markets
  33. Walmart
  34. Not-For-Profit Markets
  35. McDonalds
  36. ____ is the overall rank of people in society
  37. Status Symbol
  38. Social Class
  39. Mass Class
  40. Reference Group
  41. What does AIO stand for?
  42. Apply, Interact, and Oppositions
  43. Activities, Interests, Oppositions
  44. Apply, Interact, and Opinions
  45. Activities, Interests, and Opinions
  46. ______are groups of individuals who identify based on a common activity or art form.
  1. Culture
  2. Subcultures
  3. Microcultures
  4. Self Identity Cultures
  1. ______occurs whenever a consumer sees a difference between current state and desired/ideal state.
  1. Problem Recognition
  2. Pinpoint
  3. Information search
  4. A and B
  1. Classical conditioning and operant conditioning are both examples of ______.
  2. Cognitive dissonance theories
  3. Heuristics
  4. Psychographics
  5. Behavioral learning
  6. What is the order of the consumer decision-making process?
  7. Problem recognition, product choice, information search, evaluation of alternatives, postpurchase evaluation
  8. Problem recognition, information search, evaluation of alternatives, product choice, postpurchase evaluation
  9. Problem recognition, evaluation of alternatives, postpurchase evaluation, product choice, information search
  10. Problem recognition, information search, postpurchase evaluation, evaluation of alternatives, product choice
  11. When does fluctuating demand happen?
  1. Small changes in consumer demand make big changes in business demand
  2. big changes in consumer demand make big changes in business demand
  3. changes in prince have little to no effect on quantity sought
  4. when things just fluctuate
  1. Which market makes up the largest single business and organizational market in the U.S.?
  2. Government markets
  3. Reseller markets
  4. Producer markets
  5. Silicon Valley’s market
  6. What do Opinion leaders do?
  1. Put down other ideas
  2. Influence the attitudes and behaviors of others
  3. Tells other people what to do
  4. Overly shares their opinion with anyone who will listen