Course Name: Statistics and Research Methods

Course name: Statistics and Research Methods

The Objectives of this Course

To develop students’ skills and knowledge in research methods.
To generate ideas that will help students in choosing research topics.
To provide students with the skills of drafting research proposal.
To develop student skills in data collection, analysis and hypotheses testing.
To improve student skills and knowledge in writing and presenting research projects.

Course description

This course aims to provide MBA students with conceptual and theoretical framework in research methods. The course tends to develop student skills in research and the ability to choose research topic using different research tools. In addition, hypothesis testing will be considered.

Course Teaching Plan

Teaching &learning techniques / Duration / Course Contents
Lecturing and class participation / First Week / General Introduction.
Formulating and Clarifying the Research Topic.
Lecturing and class participation / Second Week / Critical Review of Literature
Lecturing and class participation / Third Week / Deciding on the Research Approach and Choosing a Research Strategy
Lecturing and class participation / Fourth Week / Deciding on the Research Approach and Choosing a Research Strategy
Lecturing and class participation / Fifth Week / Negotiating Access and Research Ethics
Lecturing and class participation / Sixth Week / Selecting Samples
Lecturing and class participation / Seventh Week / Using Secondary Data
Lecturing and class participation / Eighth Week / Collecting Primary Data Through Observation
Lecturing and class participation / Ninth Week / Collecting Primary Data Using Interviews
Lecturing and class participation / Tenth Week / Collecting Primary Data Using Questionnaires
Lecturing and class participation / Eleventh Week / Graphical, Tabular and Numerical Descriptive Techniques
Lecturing and class participation / Twelve Week / Estimation and Hypothesis Testing
Lecturing and class participation / Thirteenth Week / Analysis of VarianceAnalysis of Categorical Data
Lecturing and class participation / Fourteenth Week / Correlation and Simple and Multiple Linear Regression
Lecturing and class participation / Fifteenth Week / Nonparametric Statistics

Grading:

The grades for this course will be based on the following percentages:

Class participation10%

Research Proposal30%

Final 60%

References (Books)

-Saunders, M., Lewis, P. and Thornhill, A. (2003) Research Methods for Business Students, Third Edition Prentice Hall.

-Keller, G. (2005), Statistics for Management and Economics. 7th Ed. Duxbury.

الرفاعي، أحمد (1998) مناهج البحث العلمي، تطبيقات إدارية واقتصادية دار وائل للنشر، عمان.

-عبيدات، محمد وآخرون (1997) منهجية البحث العلمي، القواعد والمراحل والتطبيقاتدار وائل للنشر، عمان.

-عبيدات، ذوقان وآخرون (1998) البحث العلمي، مفهومه وأدواته وأساليبه دار الفكر للطباعة والنشروالتوزيع، عمان.

-زويلف، مهدي وتحسين الطراونة (1998) منهجية البحث العلميدار الفكر للطباعة والنشر والتوزيع، عمان.

اللحلح، أحمد عبد الله وأبو بكر، مصطفى محمود (2001) البحث العلمي: تعريفه- خطواتة- مناهجه- المفاهيم الإحصائية.الدار الجامعية.

-عليان، ربحي مصطفي وغنيم، عثمان محمد (2000) مناهج وأساليب البحث العلمي: النظرية والتطبيق.عمان: دار صفاء للنشر والتوزيع.

-بو حوش عمار و الذنيبات محمد (1989) مناهج البحث العلمي: أسس و أساليب.الأردن: مكتبة المنارة.

-مقداد، محمد والفرا ماجد (2004) مناهج البحث العلمي والتحليل الإحصائي في العلوم الإدارية، الطبعة الأولى، مكتبة الطالب الجامعة الإسلامية، غزة.

Books

Aaker, D.A., Kumar, V. & Day, G.S. 2000. Marketing research (7th ed.). New York: John Wiley & Sons.

Babbie, E. 2002 & 1999. The basics of social research. (1st & 2nd ed.). Belmont, CA, USA: Wadsworth

Cooper, R. & Schindler, P. 2003. Business research methods (8th ed.). Boston: McGraw-Hill. (includes SPSS software CD).

Easterby-Smith, M., Thorpe, R. & Jackson, P.R. 2008. Management research (3rd ed.). London: Sage.

Forest, E. 1999. Internet marketing research—Resources & techniques. Sydney: McGraw-Hill.

Ghauri, P. & Gronhaug, K. 2002. Business research methods in business studies: A practical guide (2nd ed). Sydney, Australia: Prentice Hall.

McDaniel, C. & Gates, R. 1999. Contemporary marketing research (4th ed.). St Paul: West Publishing Co.

Malhotra, N.K., Hall, J., Shaw, M. & Oppenheim, P. 2002. Marketing research: An applied orientation (2nd ed.). FrenchsForest, NSW: Prentice Hall. Other editions are also useful.

Neuman, W.L. 2004. Basics of social research: Qualitative and quantitative approaches. USA: Pearson Education, Inc.

Parasuraman, A. 1991. Marketing research (2nd ed.). Sydney: Addison-Wesley.

Richards, L. 2005. Handling qualitative data: A practical guide. London: Sage.

Saunders, M., Lewis, P. & Thornhill, A. 2003. Research methods for business students (3rd ed). Sydney, Australia: Prentice Hall.

Sudman, S. & Blair, E. 1998. Marketing research. Sydney: McGraw-Hill.

Ticehurst, G.W. & Veal, A.J. 2000. Business research methods: A managerial approach. Sydney: Longman.

Zikmund, W.G. 2003. Business research methods (7th ed.). Mason, OhioUSA: Thompson – South-Western.

Veal, A.J. 2005. Business research methods: A managerial approach (2nd ed.). FrenchsForest, NSW: Pearson.