PR Apprentice

Job Description

Vacancy description

It’s good if you can write a couple of paragraphs on what sort of a place your organisation is and what you are looking for in an apprentice. This is a good opportunity to sell both your organisation and the role and to attract the right candidate.

E.g.X Communications is a hungry and ambitious, almost one year old, boutique consumer brand agency with an enviable and growing client portfolio including Häagen-Dazs ice cream, Nature Valley and Pioneer Electronics, to name a few. Based at the funky Headspace building in Hatton Garden, the team is passionate, creative and loves what they do. We work with clients who inspire and challenge us, and vice versa.
This apprentice role at X Communications will best suit somebody who loves the media, understands brands and wants to be challenged and learn from a small, senior and specialist team. We don’t do templates, mail outs, off-the-peg PR. Everything is bespoke to our client’s needs, so the environment is dynamic, creative and flexible.
It’s an exciting time to join… we’ve just taken on some lovely new clients and are shaping and growing the team accordingly. We also work on large brand collaborations with our team of like-minded partners and friends, across digital, social and events.


This section of the job description describes the activities that the apprentice will be required to complete as a PR Apprentice. If there are any other activities that will be part of your apprentice’s role please add below.

PR activities

The PR Apprentice will be required to undertake (but not be restricted to) the following activities as part of their role.

  • Writing - Writing for business communications, communicating effectively with PR clients, writing for the media (this could include articles, news releases, blogs, and case studies)
  • Social media- Understanding when and which social media channel isappropriate and how it can be incorporated into a PR campaign. Using social media in a strategic and effective way for companies and brands
  • Media liaison -Understanding how the media operates, dealing with day to day inquiries from the media, pitching stories and/or products to the media, building relationships with the media (i.e. journalists), creating media lists, monitoring press clippings, sending/receiving press selection products
  • Deliver PR campaigns–Supporting the team in creating new campaigns, working to deliver a strategy for a client or organisation
  • Evaluate PR campaigns –Monitoring and evaluating the effectiveness of PR campaigns and measuring their impact
  • Presentation - Planning, structuringand delivering presentations internally and externally
  • Research & data analysis– Conducting research for the team and/or clients and reporting key details
  • Events- Planning, organising and co-coordinating events, meeting the objectives of the brief.

Workload management

The PR apprentice will also be required to demonstrate workload management by undertaking the following activities.

  • Time management-Planning, organisingandprioritising your workload to ensure deadlines and objectives for both work activities and apprenticeship training are met
  • Diary management–Ensuringemail/online diaries are kept up to date
  • Meetings –Arranging internal and external meetings, ensuring rooms are suitable and attendees needs are catered for
  • Career development- Taking responsibility for personal learning and professional development

Working with people

The PR apprentice will also be required to demonstrate the following in their ability to work with people.

  • Professional relationships–Developing professional relationships with colleagues and stakeholders, effective listening and verbal/written communication
  • Communicating with supervisors/mentors- Ensuring they are aware of work in progress and are briefed when any problems arise
  • Team building- Working with teams to achieve goals and promote a motivated work environment
  • Networking- Building a professional network of other PR professionals whilst maintaining a professional image

Quality standards

  • Follow company and training provider procedures at all times
  • Produce high quality work with attention to detail
  • Maintain a positive company and personal image
  • You may be required to work flexible hours to meet the needs of clients

Apprenticeship training overview

As a Public Relations Apprentice you will follow a Level 4 Higher Apprenticeship in PR which is a nationally recognised qualification route. This will involve “on the job” training, visits from an Assessor to the workplace, an internal Mentor to provide ongoing guidance, online learning and creating a portfolio of evidence.

You will develop a wide understanding of Public Relations and the impact it has on businesses.

Skills and experience

Please add any ‘must haves’ that you feel are essential or desirable in a candidate e.g interest in a certain sector, certain digital skills (Photoshop etc)

  • Excellent written and verbal communication skills
  • Effective communicator at all levels
  • Skilled in Microsoft Office packages and experiencedin social media
  • Creative
  • Organised and able to manage own time
  • Flexible and willing to learn
  • Strong attention to detail
  • Motivated and committed
  • A ‘self-starter’ – someone who will use their initiative, be energetic and make the most of the opportunity

Educational background

  • Minimum of 3 A Levels or equivalent is desirable
  • GCSE A*- C in English or equivalent
  • GCSE A* - C in Maths or equivalent


Working week inc. hours (e.g Monday-Friday 9-5.30, 37.5 hours)
Wage (see guidelines below)
Company Name
Telephone Number
Main Contact Name
Main Contact Email
Number of current full time staff

Weekly Wage:

Guidelines: The below is based on 37.5 hours per week. We advise paying the maximum amount that you can. Higher wages attract a greater number of high calibre candidates.

Type / Age / Per Hour / Per Week / Per Annum
National Minimum Wage / Under 18 / £4 / £150 / £7,800
18-20 / £5.55 / £208.13 / £10,822.50
21 -24 / £6.95 / £260.66 / £13,552.50
National Living Wage / 25+ / £7.20 / £270 / £14,040
London Living Wage / All / £9.40 / £352.50 / £18,330