Unique Worldwide Oil Guide
LIQUI MOLY introduces new version of its free online tool.
September 2014 – LIQUI MOLY's free online oil guide now presents an entire series of new features. Its filter function for search results is unique worldwide. After entering the make, model and engine version, the results can also be optimized to include the model year, mileage and desired oil quality. "This gives users more precise results", stated Peter Baumann, Marketing Manager at LIQUI MOLY.
The online oil guide at the most popular feature on LIQUI MOLY's website. Every day nearly 30,000 car drivers and mechanics use it to see which motor oil, transmission oil, power steering oil and brake fluid are best for the car in question. "Our oil guide helps car drivers find their way in the jungle of manufacturers' approvals and industrial standards", continued Peter Baumann. "Using the wrong oil is just as bad as installing the wrong component."
In view of the wide variety of various motor oils it is quite possible for the list of motor oils suitable for a certain model to be quite long. With the new filter function this long list can be shortened to just a few products, which are optimally suited for the specific condition of the vehicle. On older cars with high mileage, some oils provide better results than on new vehicles. Moreover users can indicate whether they prefer a synthetic or mineral oil.
The selection of car makes is now also clearer. In the meantime it has increased to over 70 entries. These entries are now arranged alphabetically. The existing vehicle categories of Cars, Vans, Trucks/Buses, Motorcycles, Agricultural Vehicles and Vintage Cars have now been extended to include two new groups: Construction Machines and Boats. "This makes it easier for construction companies and boat owners to service their vehicles," added Peter Baumann.
The country-based adaptation of the results is also new. The online oil guide recognizes the country from which the user accesses the site. In countries with extremely hot climates, motor oils with a viscosity of 0W are not indicated, when other viscosities are approved, because higher viscosity oils are better in such cases. In countries with high sulfur content in the fuel, no recommendations are made regarding the intervals for changing oil. High quantities of sulfur lead to increased amounts of acid in the motor oil. At some point the motor oil can no longer neutralize this acid, making it necessary to change the oil before reaching the regular oil change interval.
"All these improvements increase the benefit of our oil guide", concluded Peter Baumann. "Because we not only want as many car owners as possible to use our motor oil - we also want them to use it correctly."
About LIQUI MOLY
LIQUI MOLY GmbH from Ulm in South Germany offers a wide range of high-quality products such as motor oils, additives, vehicle care products and service products. The range includes some 4000 items. LIQUI MOLY develops and tests their products in their own laboratories, manufactures exclusively in Germany and markets all of their products themselves. LIQUI MOLY was founded some 50 years ago and is now one of the leading companies in the industry. The products are sold in Germany and in 110 other countries.
For more information, please contact:
Peter Szarafinski
Jerg-Wieland-Str. 4
89081 Ulm-Lehr
Germany
Tel.: +49 7 31/14 20 189
Fax: +49 7 31/14 20 82