FashTechAccelerate Programme Application form

Minimum Eligibility Criteria
  • Businesses must be operating in a London Borough
  • Businesses must have been operating for a minimum of 12 months

Business Basics

Lead Applicant Name
Company name
Trading name or label if different
Legal status of business / Limited Company / ☐ /
Registration number:
Date limited company registered: / DD/MM/YYYY
Who are the shareholders and what’s their % share: / Share holder 1:
Share holder 2:
Sole Trader / ☐ /
UTR Number (unique taxation reference)
Date registered as a sole trader: / DD/MM/YYYY
Partnership / ☐ /
UTR Number (unique taxation reference)
Date registered as a partnership: / DD/MM/YYYY
Operational Date (when did you start your business) / MM/YYYY
Business address
(including post code)
London Borough
Studio Telephone
Business email address
Other email
Website
Latest Annual Turnover / From:DD/MM/YYYY To:DD/MM/YYYY / Amount £

Business Owner(s) / Director(s)

Full Name
Email
Job Title / Role
Telephone
Personal Home Address
Postcode
Education/training
UAL Alumni College: / Camberwell College of Arts / ☐ /
Central Saint Martins / ☐ /
Chelsea College of Arts / ☐ /
London College of Communication / ☐ /
London College of Fashion / ☐ /
Wimbledon College of Arts / ☐ /
Year: / MM/YYYY - MM/YYYY
Course:
Other University/College Name:
Year: / MM/YYYY - MM/YYYY
Course:
List any previous or current jobs you have.
What is your professional/industrybackground?
Full Name
Email
Job Title / Role
Telephone
Personal Home Address
Postcode
Education/training
UAL Alumni College: / Camberwell College of Arts / ☐ /
Central Saint Martins / ☐ /
Chelsea College of Arts / ☐ /
London College of Communication / ☐ /
London College of Fashion / ☐ /
Wimbledon College of Arts / ☐ /
Year: / MM/YYYY - MM/YYYY
Course:
Other University/College Name:
Year: / MM/YYYY - MM/YYYY
Course:
List any previous or current jobs you have.
What is your professional/industry background?

The Team

No. of employees: (including business owners/partners) / 0-50: / ☐ /
51-100: / ☐ /
101-250: / ☐ /
251 + / ☐ /
Please list all staff names below and indicate whether they are an Intern, Freelancer or on Payroll.
Full Name(s) / Job title / Role(s) / Payroll, Intern or Freelance? (s) / Hours per week (s)

Product / Service

Describe your product / service in 250 words:
Please specifythe fashion and technology innovation
Describe your brand purpose in one sentence.
Describe your end consumer in a few bullet points: Lifestyle, aspirations, gender, age, etc.
Who are your Brand Adjacencies/Competitors?
List industry supporters or champions you have
List any other accelerator/incubator or support programme that you have been part of in the last 12 months.

Trademarks

Have you registered your business name as a trademark? Registering a trade mark is different to registering a company/domain name. / ☐ /
If yes, which territories?
UK / EU / Other etc...
What are the trade mark registration number(s)?
Which classes of goods/services?
Do you have any IP registered?
(e.g trademark, copyright, design right etc.) / If yes, please list…
Have you developed any special technology that needs to be patented? / ☐ /
If yes, have you applied for a patent? / ☐ /
If yes, has it been approved? / ☐ /
Are you the sole owner? / ☐ /

Business Strategy

Your aspirations and objectives for the business?
What do you want to achieve in the next year?
Describe your businesses strengths in 3 bullet points (include your USP)
What areas of your business have you identified as needing improvement?
What is your short, medium and long term vision for your business?
One sentence each
3 months:
6 months:
12 months:
Describe your strategy for developing consultancy, collaborations & licensing

Communications and Sales Strategy

Describe your communications strategy
What are your digital strategy objectives?
What digital platforms are you utilising to promote your business? / Number of followers
Website / ☐ /
Twitter / ☐ /
Pinterest / ☐ /
Snapchat / ☐ /
LinkedIn / ☐ /
Instagram / ☐ /
Facebook / ☐ /
Others:
Do you have PR Representation? / Yes ☐ / No ☐
Your sales strategy: tell us in a few points how you get your product to the market:
Where do you see your future growth, and why?
Do you sell via any other ecom platforms other than your own?
List them:
List exhibitions or trade fairs/shows you have participated in the last 12 months

Production

What stage are you with your product or service? (ready, beta testing, live etc.)
Who created the product or service? (in-house, outsourced etc)
List any manufacturers you currently use
What is your business model?
How are you generating revenue?

Business Finances

How much did the prototype cost to produce? / Total: / £
What was your net profit / loss before tax in the last financial year? / Total: / £
What have you spent on freelancers and wages in the last financial year? / Total: / £
Provide your last 3 months sales starting with most recent month: / MONTH / Total: / £
MONTH / Total: / £
MONTH / Total: / £
Please tick of any of the following in relation to your business:
that have taken place in the last 12 months or that may arise in the near future: / Overdrafts / ☐ /
Significant financial liabilities / ☐ /
Previous bankruptcy / ☐ /
Contractual or legal disputes / ☐ /
List your top 3 income sources
i.e. current job, sales of your products, financing etc / 1.
2.
3.
Describe your strategy for developing consultancy, collaborations & licensing.
Please give details of any freelance work, consultancy, collaborations, licensing or cash sponsorships you are currently benefiting from:

GVA (Gross Value Added in relation to previous 6 months):

GVA
(Gross Value Added in relation to previous 6 months) / Net profit / £
Wage costs / £
Depreciation / £

Research and Development

What is your annual Research & Development (R&D) spend in the last complete financial year? / £
What is the number of products and process innovations in the last three financial years?

Supporting Statement

In less than 200 words, tell us what you want to achieve through to this programme and your reasons for applying.

CFE programmes

Which CFE programmes has the company previously participated in from March 2016 to August 2019? / CFE Market Entry / ☐ /
CFE Fashion / Jewellery P1 / ☐ /
CFE Fashion P2 / ☐ /
CFE Fashion pioneer / ☐ /
CFE FashTech pioneer / ☐ /
CFE Jewellery pioneer / ☐ /
CFE Fashion Accelerate / ☐ /
CFE FashTech Accelerate / ☐ /
CFE Building Brand Equity / ☐ /
How did you hear about this programme?
CFE Website / ☐ / Social Media / ☐ /
Email/newsletter / ☐ / Search Engine / ☐ /
Press / ☐ / Family/Friend / ☐ /
Other, please specify:

De Minimis State Aid

In order to avoid public funding distorting competition within the European Single Market the European Commission regulates the levels of assistance which the public sector can provide to businesses (“the State Aid rules”). You should note carefully the requirements needed to comply with the European State Aid rules and, if need be, refer to the relevant legislation. It is proposed that the assistance provided through the CFE FTEF Project will comply with the State Aid rules by applying the De Minimis exemption (in accordance with Commission Regulation (EU) No 1407/2013 of 18 December 2013, as published in the Official Journal of the European Union on 24 December 2013). Under the De Minimis exemption, an undertaking can receive up to €200,000 of De Minimis aid in the current financial year and the two previous financial years, subject to the amount of such assistance it has already received during that period .For your information, the value of de minimis state aid support you will receive through the project is unlikely to exceed *£90,000 (c. €112,500). See below for a full breakdown of the value de minimis support.

CFE ProgrammeValue of De Minimis State Aid Support

Market Entry ProgrammeMar 16 - Aug 19:£6,000 (€7,500)

Fashion / Jewellery P1 ProgrammeMar 16 - Aug 19:£6,000 (€7,500)

Fashion P2 ProgrammeMar 16 - Aug 19:£6,000 (€7,500)

Fashion Pioneer ProgrammeMar 16 - Aug 19:£16,000 (€20,000)

Jewellery Pioneer ProgrammeMar 16 - Aug 19£16,000 (€20,000)

Fashion Tech Pioneer ProgrammeMar 16 - Aug 19:£16,000 (€20,000)

Trampery Pioneer ProgrammeMar 16 - Aug 19:£16,000 (€20,000)

FashTech Accelerate ProgrammeMar 16 - Aug 19:£15,000 (€18,750)

Fashion Accelerate ProgrammeMar 16 - Aug 19:£30,000 (€37,500)

Building Brand EquityMar 16 - Aug 19:£12,000 (€15,000)

You may need to declare this amount to any public body that requests information from you on how much De Minimis aid your business has received. Therefore we strongly recommend that you maintain a record of this De Minimis assistance for future reference. If you are in any doubt as to whether previous assistance received was granted as De Minimis assistance please raise your concerns as soon as possible. Having read the above, please complete the Statement of Previous Aid received under the De Minimis exemption and arrange for a director of your business to sign the declaration. Using this information and the other information in this application we will assess, and confirm in writing, your eligibility to receive assistance through the CFE FTEF project.

  • This amount is the notional value (for State Aid calculation purposes only) of the support through this service (how much it would cost in the absence of any public funding)
  • This is not a cash award- this service is provided free of charge

De minimis aid: Potentially any assistance you may have received from a public body might be de minimis aid. This could be from central, regional, devolved governments or agencies or a local council. However, in this declaration you must only included aid that was strictly classified as de minimis (or was specifically granted under the Small amounts of compatible aid scheme). The following are examples of possible forms of aid (this is not a comprehensive list). It should give you an indication of common forms of aid which you may have been given over the past three fiscal years. If you are not sure whether or not any public assistance you have received is classified as de minimis aid please contact the body which granted the assistance to get clarification.

  • Grant from public bodies
  • interest rate relief;
  • tax relief;
  • tax credits;
  • State guarantees or holdings;
  • State provision of goods or services on preferential terms;
  • direct subsidies;
  • tax exemptions;
  • preferential interest rates;
  • guarantees of loans on especially favourable terms;
  • acquisition of land or buildings either gratuitously or on favourable terms;
  • provision of goods and services on preferential terms;
  • indemnities against operating losses;
  • reimbursement of costs in the event of success;
  • State guarantees, whether direct or indirect, to credit operations preferential re-discount rates;
  • dividend guarantees;
  • preferential public ordering;
  • reduction of, or exemption from, charges or taxes, including accelerated depreciation and the reduction of social contributions;
/
  • deferred collection of fiscal or social contributions;
  • assistance financed by special levies;
  • capital transfers;
certain State holdings in the capital of undertakings.
Less obvious examples where State aid might arise include:
  • consultancy advice provide either free or at a reduced rate;
  • advantages resulting from the activities of agencies for urban renewal;
  • assistance to help companies invest in environmental projects;
  • assistance to help a public enterprise prepare for privatisation;
  • legislation to protect or guarantee market share;
  • public private partnerships and contracts not open to competitive tendering;
  • Receipt of landfill tax credit funding.
Some surprising examples of State aid:
  • free advertising on State owned television;
  • infrastructure projects benefiting specific users.

De Minimis State Aid Declaration

I confirm that [the business as named in section 1] has received the following De Minimis aid during the previous 3 fiscal years (this being the current fiscal year and the previous two fiscal years):

Organisation providing assistance/aid / Nature of assistance / Dates of assistance / Value of assistance (de minimis)
£ / €

PLEASE DO NOT LEAVE THIS SECTION BLANK- Please enter “£0” if you have received no such aid.

I acknowledge that I am authorised to sign on behalf of the business and understand the requirements of De Minimis (EC Regulations 1998/2006). I acknowledge that if the business (as named in section 1) fails to meet the eligibility requirements, it may become liable to repay the full price that would otherwise be payable in respect of the services received. I confirm the business is not a business “in difficulty” as defined at 2.1of the Community Guidelines and State Aid for Rescuing and Restructuring Firms in Difficulty (2004/C22/02) at the date of this declaration. The information set out above is accurate for the purposes of the De Minimis exemption.

Diversity Monitoring

Please Note: Completion of this section will not affect the chance of your business being supported. It is used for internal monitoring purposes only. All information will be kept confidential.

Answer the following in respect of the majority owners or senior partners of the Company or sole trader as appropriate. Please answer by putting an X in the relevant boxes below:

Gender Identity / Man / ☐ /
Woman / ☐ /
Non-binary / ☐ /
Prefer not to say / ☐ /
Is your gender identity now the same as the gender you were originally assigned at birth?
Yes / ☐ /
No / ☐ /
Prefer not to say / ☐ /
Sexual Orientation / Bisexual / ☐ /
Hetrosexual / ☐ /
Gay / ☐ /
Lesbian / ☐ /
Prefer not to say / ☐ /
Prefer different term:
Ethnicity / Asian or Asian British (Indian) / ☐ /
Asian or Asian British (Pakistani) / ☐ /
Asian or Asian British (Bangladeshi) / ☐ /
Asian or Asian British (Chinese) / ☐ /
Asian or Asian British (Other) / ☐ /
Black or Black British (African) / ☐ /
Black or Black British (Caribbean) / ☐ /
Black or Black British (Other) / ☐ /
Mixed – White and Black Caribbean / ☐ /
Mixed – White and Asian / ☐ /
Mixed – White and Black African / ☐ /
Mixed – Other / ☐ /
White – Irish / ☐ /
White – Gypsy or Irish Traveller / ☐ /
White – Other ethnic group / ☐ /
White – British / ☐ /
Other, please specify: / ☐ /
Prefer not to say / ☐ /
Age / 16-24 / ☐ /
25-29 / ☐ /
30-34 / ☐ /
35-39 / ☐ /
40-44 / ☐ /
45-49 / ☐ /
50-54 / ☐ /
55-59 / ☐ /
60-64 / ☐ /
65+ / ☐ /
Prefer not to say / ☐ /
Do you consider yourself to be a disabled person?
The Equality Act 2010 says that we are disabled if we have a physical or mental impairment that has a ‘substantial’ and ‘long-term’ negative effect on our ability to do normal daily activities.
If yes, please select the appropriate description (you may select more than one option)
Blind or visually impaired / ☐ /
Deaf or hard of hearing / ☐ /
Learning disabilities (including dyslexia) / ☐ /
Long-term illness or debilitating disease / ☐ /
Mental health (including serious depression) / ☐ /
Musco-skeletal (coordination/dexterity/mobility) / ☐ /
Other (e.g. physical or mental conditions such as diabetes or epilepsy) / ☐ /
Prefer not to say / ☐ /
If you selected ‘other’ or would like to provide any further information, please do so here:

Data Protection

All personal data collected from you by the CFE is processed in accordance with the provisions of the Data Protection Act 1998. This personal data will be processed by employees and contractors of the University of the Arts London of 272 High Holborn, London, WC1V 7EY (of which the CFE is a part).

This personal data will be processed in order to;

(i)assess your application;

(ii)provide you with information, material and services that the CFE (the University) agrees to provide to you;

(iii)carry out any obligations the CFE (the University) might have to you;

(iv)communicate with you regarding your relationship with the CFE (the University);

(v)to contact you with regard to further research, projects and/or events which we believe may benefit you, be relevant to you and/or be of interest to you, and/or;

(vi)for various administrative matters relating to your relationship with the CFE (the University).

The CFE may also share your data with partners with whom we collaborate in relation to the Programme, and with carefully selected third party(ies) to assist them in carrying out an assessment/analysis of the impact of our programmes on the programme participants (including, for example, to measure financial growth, number of employees increased, new products and/or services developed), and/or to feed in to a report(s) on the programme(s) you have been on run by us.

The CFE may also disclose this personal data where it is under a duty to do so in order to comply with any legal obligation, or to protect its rights, property or safety, or those of others.

Some of the information that you provide on this form, and business data we subsequently request from you, will be sent to the project sponsors (Greater London Authority(GLA)), their agents and other statutory bodies and used to allow GLA to analyse it’s interventions; to provide management information that will be used by the GLA to monitor progress of individual projects related to the programme and its interventions; to inform programme level monitoring and evaluation; to support the achievement of The European Regional Development Fund (ERDF) performance indicators and the completion of the Project and ERDF Programme-level Evaluation.

By signing this form you consent for your data to be processed accordingly.

Terms and Conditions

The CFE is part funded by The European Regional Development Fund. To ensure maximum impact through this Programme and for our funders to be assured that their money is being used within the governing European legislation for publicly funded projects, we request that you agree to the following terms and conditions.

By signing this document you are confirming that your business accepts and agrees to the following terms and conditions.

  • The Programme – further information about the content of the Programme is available on our website We reserve the right to amend the content of the Programme at any time and, if we do so, we will update the details on our website reasonably promptly.
  • Communications - It is essential that you make appropriate time available for CFE and its associates to visit, guide and assist you. If any problems occur, we need to know immediately so that we can support you by providing access to the right advice to assist you.
  • Business updates - We will ask you from time to time to sign various paperwork as evidence to our funders that we have spent their money on the purposes for which it was given to us; and also to demonstrate to them that businesses we support are growing their staff teams and sales. This information is for project purposes only and will always be treated with utmost confidentiality.
  • Marketing- It is important that we promote the success of CFE as widely as possible in order for us to continue to attract funding. We may from time to time use your name in communications about CFE. We will always aim to seek your approval first.
  • Compliance – By signing this form you are confirming that your business is compliant with all UK labour laws; the Immigration, Asylum and Nationality Act; the Health and Safety at Work Act; and all other UK legislation which applies to SME businesses.
  • Losses and liabilities - CFE and University of the Arts London (UAL) are providing you and your company with information and guidance on a pro-bono basis. You acknowledge that the Programme is provided “as is” and that the information and guidance which is provided as part of the Programme does not constitute business or legal advice. Accordingly, CFE and UAL shall not be liable for any losses or liabilities incurred by you or your company as a direct or indirect result of you or your company acting on the basis of that information or guidance. Although we hope and expect that you will benefit from your participation in the Programme, we cannot guarantee any particular results for you or your business.
  • Security– You agree to comply with our security, health and safety and any other policies which may be in force at any time when you are visiting our premises. We reserve the right to exclude any person from our premises or from the Programme if, in our reasonable opinion, that person poses a threat to security or the health or safety of any person.

If a business does not comply with any of these terms, CFE reserves the right to withdraw its support with immediate effect and cannot be held responsible for any loss of business which may occur as a result of this termination.