50 Lovely Street (Rt. 177) P 860 675 1344
Avon, CT 06001-3138 F 860 673 7650
Reasons to Exhibit at Trade Shows
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Sales
Generate qualified sales leads
Close sales
Build relationships with prospects
Advance the sales cycle
Cross-sell existing clients
Meet spread-out buyers at one time
Recruit new sales people
Recruit new distribution
Train new sales people
Meet buyers face-to-face – get feedback
See customers not normally called upon
Distribute product samples
Highlight value-added services
Create a dealer network
Educate dealers
Build sales force morale
Reach customers at low cost per call
Showcase technical support personnel
Be compared with competition
Shorten buying process
Introduce new selling techniques
Foreign rights
Open doors for follow up sales calls
Create a three-dimensional presentation
Marketing Communications
Build your brand
Re-position your brand
Launch new brand campaigns
Increase awareness
Target a message to market segment
Survey market awareness
Interview clients
Generate publicity
Reinforce direct mail
Support a corporate marketing theme
Introduce a new promotional program
Get buyers to act now with show specials
Distribute product information
Change the perception of your company Enhance word-of-mouth
Round out the corporate marketing mix
Product Marketing
Launch new titles
Test marketing
Research competitor’s products and messaging
Enter a new market
Get prospects to touch and feel your product
Understand customer problems
Solve customer problems
Identify new product applications
Support wholesalers
Demonstrate new uses of existing products
Demonstrate common uses of existing products
Understand your prospect ‘s decision-making process
Gather competitive intelligence
Find distributors, representatives, and agents
Educate distributors, representatives, and agents
Test international buying practices
Showcase multiple uses for products
Present live product demonstrations
Find other exhibiting opportunities
Marketing Management
Keep up on industry trends
Meet with key clients
Profitably build your business
Recruit personnel
Create VIP events for special customers
Conduct a sales meeting
Expose new employees to an industry
Give your customers an opportunity to meet experts
Find the decision makers
Support your industry
Provide networking opportunities
Uncover joint venture opportunities
Find new business location possibilities
Host special industry hospitality events
Attend or present at educational sessions
Meet with industry experts
Introduce community awareness initiatives
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