Community Digital Strategy ToolPage 1
CommunityDigital Strategy Tool
What does the digital economy mean to you?
What does the digital economy mean to your community?
How is digital technology being used by local organizations in your local economy?
Activity
/Uses & Technologies to Automate, Differentiate, Innovate
Market Sell
Produce Goods Provide Services
Buy Hire
Administer Manage
Support Maintain
Purposes: What are we trying to accomplish?
What are the major goals or issues for Haralson County, its businesses, citizens, cities, and institutions?
What are the objectives (general ambitions) and key, measurable, practical resultsfor each of the functional areas of your community?
Activity
/Objectives and Results
Attract & Retain
Export goods & services
Develop resources
Allocate & track
Support, Secure & Maintain
Technology Opportunities & Threats
What are the external opportunities & threats for your community’s value chain?
Function
/Opportunities
How technology might help /Threats
How technology might hurtPromoting
Producing/Providing
Acquiring
Administering
Supporting
Technology Strengths & Weaknesses
What major technology assets does your community have? What is needed to tap technology opportunities?
Strength
What assets do you have? /Weakness
What assets do you need?Capabilities & Skills
Applications & Tools
Code & Data/Information
Network Connectivity
Facilities & Hardware
Digital Economy Tactics
How might we build on our strengths and overcome our weaknesses in order to seize opportunities and avoid threats?
1.Automate practices & processes to
a.Be more efficient
b.Reduce costs
c.Generate data
2.Differentiate from others to
a.Attract customers
b.Increase revenue
c.Strengthen relationships
3.Innovate goods and services to
a.Create new income
b.Lead markets
c.Eliminate competitors
Potential Technology Uses
Automate
/Differentiation
/Innovation
SWOT
/Reduce costs
/Generate data
/Increase revenue
/Strengthen relationships
/Create income
/Lead market
Build and capitalize on strengths
Reduce and remedy weaknesses
Cultivate and pursue opportunities
Avoid and neutralize threats
Ease/Impact
Rate each of the tactics above in terms of their ease to execute and their likely impact. Generally, large leaps in the digital development process—from automation to innovation, for example—are most difficult and risky. But the higher level of digital development, the greater a tactic’s impact is likely to be.
Ease
Impact
/Difficult/High-impact
Major opportunities
/Minor strengths
Major threats
/Major weaknesses
/Easy/High-impact
Major Opportunities
/Major strengths
Minor threats
/Minor weaknesses
Difficult/Low-impact
Minor opportunities
/Minor strengths
Major threats
/Major weaknesses
/Easy/Low-impact
Minor Opportunities
/Major Strengths
Minor Threats
/Minor Weaknesses