Dr. K. Elangchezhian, BCom., MBA., PGDPR & J., PhD.,
Head / Supervisor,
Department of Marketing
College of Business Administration [Formerly with KingSaudUniversity]
Salman bin Abdul Aziz University
Kingdomof SaudiArabia
15-5-2013
Resume
Name : Dr. K. Elangchezhian
Date & Place of birth:28-11-1962, Coimbatore, India
Nationality:Indian
Marital status:Married
Address [Permanent]: Dr. K. Elangchezhian
S-9, Block B,
Rajakudilgal Apartments
Sowripalayam, Coimbatore-641028
TN, India.
Phone: 00 91 9994974096
Address for Communication:Dr. K. Elangchezhian
[Between 15th September & 7th July]Supervisor
Dept. of Marketing
College of Business Administration
Salman bin Abdul AzizUniversity
Alkharj
Kingdom of Saudi Arabia.
Mobile: 00966535371967
E - mail:
Educational Background
2001PhD in Management
PSGCollege of Technology, Bharathiar University, India.
1985Master of Business Administration [MBA Marketing]
PSG College of Technology, Bharathiar University, India
1995Post Graduate Diploma in Public Relations & Journalism [PGDPR & J]
Cochin Institute of Communication & Management Studies
1983Bachelor of Commerce [BCom]
Madras University, India
Experience:
Total Experience : 28 years by August 2013
Academic : 24years by August 2013
Industry : 4 years.
Academic
- Working as Asst. Professor & Supervisor, Department of Marketing, College of Business Administration –Salman bin Abdul Aziz University[Formerly a part of King Saud University, 397 in world ranking],Kingdom of Saudi Arabia, [Tenure: From 26th September 2009]
- Job responsibilities include –
- Day to day managing of the department of marketing
- Teaching courses in marketing
- Had spearheaded the revamping of the BSBA (Marketing) curriculum.
- Leading the department in its accreditation efforts [AACSB & NAAC, Saudi Arabia]
- Worked as Professor & Director, KSR Business School [A+ Category Business School, Among the Top 20 Business Schools in India – Ranking by All India Management Association(AIMA),2008], KSR College of Arts & Science [a part of the KSR Group with 17,000 students] [Periyar University],Tiruchengode, Namakkal district. TN, India.
[Tenure: From: 12th December 2006 to 30th April 2009].
Job responsibilities/contributions include –
- Day to day managing of the Business School [MBA & BBA programs]
- Teaching courses in Marketing to MBA students
- Had given almost 100% results in the courses taught
- Developed the Institutional Training manual
- Had been responsible for admission of students to the programs
- Setting new standards[industry/application orientation] in teaching
- Had organized innumerable workshops & expert lectures
- Had been instrumental in improving the percentage of results for all the courses in the MBA
- Had introduced student profiling system
- Had put in place student mentoring system
- Had introduced many innovative techniques to improve the teaching learning process/student performance.
- Had initiated the offering of PhD Program by the Business School
- Had evolved the business school as a top revenue earner for the entire college.
Signing of MOU’s -
Had enabled the signing of 3 MOU’s for the KSR Group of Educational Institutions
- Indo Latin American Chamber of Commerce & Industry, Chennai, 2007.
[with a purpose of setting up LatinAmericanResearch & StudyCenter in India]
- Management & Sciences University, Malaysia, 2008.
- Bristol Business School, Singapore, 2008.
- Worked as Professor & Director, GRGSchool of Management Studies & Computer Applications, PSGRKrishnammalCollege for Women [BharathiarUniversity], Coimbatore, TN, India.
[Tenure: From June 2006 to October 2006]
ОJob responsibilities/contributions included –
- Day to day managing of the Business School [MBA & MCA programs]
- In charge of admissions to the programs
- Had put in place the twinning MBA program with Toledo University, US.
- Worked asAssociate Professor, Faculty of Business Administration, University Tun Abdul Razak [UNITAR], Malaysia.
[Tenure: From 28th May 2004 to 3rd May 2006]
ОJob responsibilities/contributions included –
- Online teaching and tutoring
- Administering teaching responsibilities – online.
- Taught various courses in marketing [To MBA & BS(Marketing)]
- Supervising PhD candidates
- FTF Teaching
- Also taught [to MBA students] at the University’s centers at Penang, Sabah & Sarawak, Malaysia (during week ends).
●Worked as Professor and Head, Department of Management Sciences, VelloreInstitute of Technology [VIT] [Deemed University] [Is among the Top Five Private Universities in India], Vellore, TN. India.
[Tenure: from 19th August 2002 to 15th May 2004].
ОJob responsibilities/contributions included –
- Day to day managing of the Department [MBA Program]
- Revamped the MBA Program and its curriculum
- Initiated, designed and started the Master of International Business [MIB] Program, Integrated MBA Program [5years] and Bachelor of Business Administration Program [BBA]
- Introduced the PhD program
- Had supervised nearly 8 PhD candidates
- Initiated the starting of Specialized Diploma Programs in Marketing, Public Relations, Advertising and Sales management.
- Initiated and put up the state of the art integrated SMART Class room facilities for the Department [first of its kind in India] and state of artSMART Conference facilities for the University.
- Recruitment and selection of faculty members.
Fellowship:
Had been to Faculty of Rural Management, University of Sydney, Orange, Australia on a Fellowship to further the Collaboration between VIT & University of Sydney.
Project
Had been a member of the team that acquired a project - Technology Business Incubator [TBI] worth 5 Crores [INR]. The project was sponsored by the Department of Science & Technology, Government of India.
- Worked as Associate Professor, College of Management Sciences, Vellore Institute of Technology [Deemed University],Vellore, TN. India.
[Tenure: from 3rd May 2002 to 18th August 2002]
- Worked as a lecturer in Marketing in the School of Business, StamfordCollegeBerhad, Malaysiaand taught the International Business Management courses of University of Northumbria, Newcastle, UK. . The subjects handled were:
- International Marketing Management
- Marketing Communications Management
- International Strategic Management
[Tenure: From 15.09.2000 to 16.07.2001]
- Worked as a lecturer in the Department of Management Sciences, PSGCollege of Arts & Science, [BharathiarUniversity][A leading Educational Institution in India]
[Tenure: From August 1989 to August 2000
From 20th July 2001 to 30th April 2002]
I was a member in the FollowingCollege Advisory Committees –
- College Placement Cell, Students Welfare Committee, Students’ Union Advisory Committee , College Election Committee, Officer-in- charge [Pilot Officer] – NCC Airwing.
Industry
As Executive Marketing [ Marketing Manager Designate ] –
M/s. ABT Electronics. TN, India
[A unit of the Rs. 800 croresSakthi Group]
[Tenure: From Jan. 1989 to May 1989]
As Senior Account Executive – at M/s. Sasi Advertising & Marketing Consultants, TN, India
[No. 1 Advertising Agency in Coimbatore]
[Tenure: From October 1987 to December 1988]
As a Sales Officer – at M/s. CPC (P) Ltd, TN, India
[A unit of the Rs. 700 crore KG Group]
[Tenure: From June 1985 to September 1987]
Research interests
- Strategic Marketing
- Transport Management
- Airport Management
- Airline industry
- Customer Relationship Marketing
- Services Marketing
- International Marketing
- Integrated Marketing Communications
- International Strategic Management
Research Supervision
- Had supervised 12 Ph.D.[8 in India and 4 in Malaysia] candidates in the areas of CRM, Rural Marketing and Services Marketing [Supervision was discontinued due to change in employment]
- Had supervised hundreds of MBA & BBA research projects [in India and Abroad]
Ongoing research
- Community Environment-A study on environmental issues in Al Kharj sponsored by the Deanship of Research, Salman bin Abdul aziz University.
Conference papers & Publications
-Had presented a paper on “Turnaround strategies for Air India – Towards a Global Tomorrow” at the International Conference on “International Marketing in Asia Pacific – Issues and Challenges” on 4th and 5th November 2009 at The Residency Hotel, Coimbatore. India, organized by GRD School of Commerce & International Business, Dr.GRD College of Science in association with University of Central Lancashire, (UCLAN) United Kingdom.
-Had presented a paper on “New Dimensions to Competitiveness in Indian Airline Industry” at a conference jointly organized by IIM Kozhikode and IIM Lucknow on May 21-23, 2009 at IIM Kozhikode campus. Kozhikode, Kerala. India. The Conference paper is to be included in the published proceedings of the conference.
-A paper on “E Commerce Applications among Malaysian Insurance companies – A Myth or a Reality” was jointly presented at the Asia Pacific Marketing Conference held in November 2005 at Kuching, Malaysia.The conference paper is included in the published proceedings of the conference.
-Presented a paper on “ITS – A Step Towards VISION 2020” at a two day National Level Conference on “Transport Research in the Era of Globalization”, conducted by Malaysian Institute of Transport and UniversitiTechnologi Mara, Malaysia during 1st and 2nd December 2004. The paper is included in the published proceedings of the conference. ISSN: 1823-2868.
-A paper on “Value exchange – a powerful approach for framing marketing in rural india” was jointly presented at the National Symposium on Emerging trends and challenges in rural marketing, conducted jointly by Vellore Institute of Technology [DeemedUniversity] and Faculty of Rural Management, University of Sydney at Vellore, India during 5th & 6th February 2004.
-Presented a paper on “Permission Marketing” jointly in an International Conference on “Responsive Supply Chain and Organizational Competitiveness [RSC 2004]”, conducted jointly by Coimbatore Institute of Technology and University of Massachusetts, USA, at CIT, Coimbatore, India during 5th and 7th January 2004. The paper is included in the published proceedings of the conference.
-Presented a paper on “Supply Chain Management and Responsiveness, Supplier Relation Management in Supplier Less Situation” jointly in an International Conference on “Responsive Supply Chain and Organizational Competitiveness [RSC 2004]”, conducted jointly by Coimbatore Institute of Technology and University of Massachusetts, USA, at CIT, Coimbatore, India during 5th and 7th January 2004. The paper is included in the published proceedings of the conference.
-A paper on “A study on Customer Relationship Management Practices in Hospitals” was jointly published in Spark an Online Refereed Journal.
-A paper on “CRM – An opportunity provider” was jointly published in Spark an Online Refereed Journal.
-A paper on “A Framework for measuring the effectiveness of Customer Relationship Management [CRM]” was jointly published in Spark an Online Refereed Journal.
-A paper on “Predictors of Agency-Switch: A perception study” has been published in ‘8M’ a National Management Journal [Volume 5, No 3, July-September, 2000. pp. 16-19].
-Presented a paper on “Client Retaining Strategy” (for advertising agencies) in All India Marketing Seminar held at PSG College of Arts and Science.
-Presented a paper on “Effects of Satellite Television Channels on the Media Business”, at IIM, Bangalore.
-Presented a paper on “Advertising in the next millennium” in a UGC sponsored seminar at PSG College of Arts and Science.
Review of International Conference Paper
-Had been the reviewer for the 2011 Academy of International Business Annual Conference held betweenJune 24-28 in Nagoya, Japan.
-Had been the reviewer for the “Global Strategy, Alliances, and Competitiveness” track of the AIB International Conference 2010 to be held at Rio de Janeiro, Brazil, and reviewed one paper.
-Had been the reviewer for the “Internationalization Processes and International Marketing Strategies” track of the AIB International Conference, 2009 and reviewed three papers.
-Had been the reviewer for the 'Internationalization Processes and International Marketing” track of the AIB International Conference, 2008 and reviewed three papers.
-Had been the reviewer for the “Marketing across Countries and Cultures” track of the AIB International Conference, 2007 and reviewed three papers.
-Had been the reviewer for the "Marketing and Supply-Chain" track of the Academy of International Business [AIB] International Conference, 2006 and reviewed three papers.
Membership in Board of Examiners’
-Had been the member of the Board of examiners, Bharathiar University, Coimbatore, Tamilnadu, India to evaluate the PhD Thesis entitled “Investor preferences and behavior towards mutual funds (with special reference to Coimbatore city)”. January 2012.
Reviewer: Is a member of the Scientific and Technical committee & Editorial Review Board on Humanities and Social Sciences of the World Academy of Science, Engineering and Technology.
Symposium/Workshops Organized
-Had organized “Marketing Talent Search Carnival” on 26-12-2011 at College of Business Administration, Salman bin Abdul Aziz University, Saudi Arabia.
-A Workshop on “Career Prospects and Opportunities in Marketing” was organized on 23-5-2011 at College of Business Administration, Salman bin Abdul Aziz University, Saudi Arabia.
-Had organized the visit of marketing students’ to Maward Food Company [Franchisee Pizza Hut], Alkharj on 13-06-2011.
-Had organized a Workshop on “Entrepreneurship Guidance cum Motivation Programme” in collaboration with MSME, Chennai, DIC, Namakkal, and Indian Bank, Salem at KSR Business School, KSR college of Arts & Science, TN, India, 3rd March, 2009.
-Had organized a Workshop on Research Opportunities in HR, Marketing & Finance atKSRBusinessSchool, KSRCollege of ArtsScience, TN, India, December, 2008.
-Had organized a symposium on Budget 2007, at KSRBusinessSchool, KSRCollege of ArtsScience, TN, India. April, 2007.
-Had organized a One Day Workshop on ERP – Planning and Execution, at KSRBusinessSchool, KSRCollege of ArtsScience, TN, India. 2007.
-Had organized a One Day Workshop on Ad Film making, at KSRBusinessSchool, KSRCollege of ArtsScience, TN, India.2007
-Had organized a Workshop on - Career Opportunities in Media Business, at KSRBusinessSchool, KSRCollege of ArtsScience, TN, India. 2007
-Had been the Chairman of the National Symposium on “Emerging Trends & Challenges in Rural Marketing”, jointly organised by Department of Management Sciences, Vellore Institute of Technology, India and Faculty of Rural Management, University of Sydney, Australia.
Participation in Workshops and Seminars
Attended a Workshop on “Benchmarking, KPI’s and Reporting System as per NCAAA requirements” on 15th March, 2012, at College of Business Administration, Salman bin Abdul Aziz University, Saudi Arabia.
Attended a Workshop on “learning Outcomes: A Programmatic Review based on NQF” on 13/12/2012, at College of Business Administration, Salman bin Abdul Aziz University, Saudi Arabia.
Attended a Training Program on “Operating Starboard & Electronic White board” on 15th February, 2012 at College of Business Administration, Salman bin Abdulaziz University, Saudi Arabia.
Attended a Training Workshop on “Academic Advising” on 27th December, 2011, conducted by Vice Rectorate for Educational and Academic Affairs, Salman bin Abdulaziz University, Saudi Arabia.
Had attended a Two Day MMA Annual convention on Navigating Uncertain Times at Chennai on 20-21 February, 2009.
Had been the Resource person for a One Day Workshop on “Dimensions towards Management Success” organized by Department of Management Studies, KSR College of Engineering, Tiruchengode, India on 12th February 2009 and spoke on “Towards Success in Marketing”.
Had been the Chair Person in a One Day National Seminar on – Marketing in an era of changing Consumer Dynamics, conducted by DJ Academy of Managerial Excellence. Oct 18, 2008.
Had attended a two day convention on – Future of HR Transformational or Transactional, September 19 & 20, 2008, organized by Indian Society for Training and Development [ISTD], Chennai.
Attended a Conference on Management Education: Country Perspectives in a Globalizing World”, conducted by XIME on January 24th & 25th, 2008, at Bangalore.
Had attended a “Regional Summit on Quality in Education”, organized by Confederation of Indian Industry [CII] Coimbatore zone jointly with CII Institute of Quality, Bangalore, on 2nd -3rd February 2007 at Coimbatore.
Had participated in the Two days Workshop on Education conducted by the Academic Staff College of Vellore Institute of Technology [VIT], DeemedUniversity, Vellore on 28th & 29th November 2003.
Attended a workshop on “IPR – Protecting IPR in the Knowledge Era” on 5th September 2003 , sponsored by Patent Facilitating Centre, Technology Information, Forecasting and Assessment Council, Department of Science & Technology, Government Of India and conducted by Technology Business Incubator, Vellore Institute of Technology, Vellore, India
Had been the resource person and spoke on e- Marketing at a State level Symposium on Role of Information Technology in Corporate and Service sector, organized by the Department of Commerce, PSGRKrishnammalCollege for women on 4th March 2003 in Coimbatore.
Attended a one day workshop (21.12.2002) on “Frontiers of Marketing Strategy” organized by the IndianSchool of Business [ISB] & North American Society for Marketing Education in India, Hyderabad.
Attended the Faculty Development Programme on Innovative Pedagogical tools in teaching Marketing Management sponsored by AICTE and conducted by T.A.Pai Management Institute, Karnataka from Nov 18 –22, 2002.
Participated as a resource person in the one day workshop (25.09.2002) on “Recent Trends in Advertising” organised by the Department of Business Management, PSGRKrishnammalCollege for women, Coimbatore, and spoke on “Future of Advertising”.
Attended the Orientation Programme on “Teaching Techniques and Teaching Methodology” held on 21.7.2001 at PSG College Of Arts & Science, Coimbatore, India.
Attended a seminar on “Recent trends in marketing and its applications to small organizations” held at AnnaUniversity, Chennai.
Attended a UGC sponsored seminar on “Total Quality Management” at SNR & SonsCollege, Coimbatore.
Attended a number of “Management Development Programmes” while working in companies.
Invited lectures
-Had delivered a lecture on “Importance of Live Cases in teaching Marketing” on 29-5-2011 to the faculty members of College of Business Administration, Salman bin Abdul Aziz University, Saudi Arabia.
-Delivered a lecture on “Towards a successful MBA” at PKR Arts & Science College for women at Gobichettipalayam, TN, India on 30/08/2010.
-Delivered a lecture on “Towards a Productive Tomorrow” to the faculty members and students of Knowledge Institute of Technology, Salem, TN, India on 27/08/2010.
-Delivered a lecture on “A stepping stone to the New Horizons” to the MB students at Vivekanandha College of Arts & Science, Tiruchengode, TN, India on 18/08/2010.
-Delivered a lecture on “Turning Marketing Threats into opportunities” to the members of Coimbatore Management Association on 4th September 2006.
-Delivered a lecture on “Marketing in Malaysia”, at the Department of Management Sciences, DJ Academy for Managerial Excellence [BharathiarUniversity]. 2001.
-Delivered a special lecture on “Core competence Vs Diversification” in a seminar organized by the PG Forum, Dept. of Management Studies, SNRSonsCollege [BharathiarUniversity], Coimbatore. 1996.
-Had been the guest- speaker at a Marketing seminar organized by the PG forum, Department of Commerce, PSG College of Arts and Science [BharathiarUniversity]. 1994.
-Delivered a special lecture on “Advertising as a career for Ladies”, at Sri Ramakrishna Women’s College (BharathiarUniversity). 1991.
-Delivered a special lecture on “Effective advertising” at ErodeArtsCollege, Erode (BharathiarUniversity). 1990.
-Delivered a special lecture on “Live cases in Sales Promotion”, at the Commerce Association, PSGCollege of Arts & Science [BharathiarUniversity]. 1989.
Course Development
Was involved in developing the following courses -
- Master of International Business [MIB]
- Bachelor of Business Administration [BBA]
- Master of Business Administration [MBA]
- Post Graduate Diploma in Public Relations and Journalism [PGDPR & J]
- Post Graduate Diploma in Marketing and Sales Management [PGDMSM]
- Post Graduate Diploma in Advertising and Sales Promotion [PGDASP]
Membership in Professional Bodies
-Is a member of the Academy of International Business, US.
-Is an Academic Associate of Marketing Sciences Institute, US
-Is a member of Indian Society for Training & Development [ISTD], India
-Is a member of the All India Management Association, India.
-Is a member of Malaysian Institute of Management, Malaysia.
-Is a member of the Advertising Club, Chennai, India.
Courses taught
International Business Administration, Marketing Management,Services Marketing, Consumer Behavior, Channel Management, CRM,Integrated Marketing Communications,
Strategic Marketing, and International Strategic Management.
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