Curriculum Vita
PATRICK M. DUNNE
ADDRESS4806 1st StreetBox 42101
Lubbock, Texas 79416Texas Tech University
(806) 797-4898Lubbock, Texas 79409
(806) 742-3432
EDUCATIONDoctor of Philosophy, 1972
Michigan State University
Major: Marketing
Minors: Economics, Physical Distribution and Communications
Master of Business Administration, 1968
Michigan State University
Major: Marketing
Bachelor of Science (Magna Cum Laude), 1966
Xavier University
Major: Accounting
ACADEMIC EMPLOYMENT
9/75 - PresentAssociate Professor of Business Administration - Texas Tech University
1/01 - 5/01Visiting Associate Professor of Marketing - University of Oklahoma
9/71 - 9/75Assistant Professor of Marketing - Drake University
9/67 - 9/71Instructor of Marketing - Michigan State University
OTHER EMPLOYMENT
6/66 - 8/67Staff Accountant - Haskins & Sells, Cincinnati
HONORS AND AWARDS
1995Chosen the recipient of Texas Tech University’s “President's Excellence in Teaching Award.”
1990Honored by the American Marketing Association with a Twenty Year Service Award for work with both the Iowa and Lubbock chapters.
1989Recipient of the Lubbock Chapter of the American Marketing Association Phillips Goodell Award for Outstanding Service to the Local Chapter.
1988During my tenure as Chapter President, the Lubbock Chapter of the American Marketing Association won the Chapter Excellence Award for chapter management.
1987Recipient of the "Wayne Lemburg Award" for "Conspicuous Individual Accomplishment" by an AMA member. First academic to receive this award from the National American Marketing Association, which was established in 1986 to recognize an individual whose "professional life and service activities (that) have had a significant positive effect on the organization, and have enhanced the image of AMA or fostered improvements within the association.
1985College of Business nominee for the Amoco "Outstanding Teacher Award."
1974During my tenure as Chapter President, the Iowa Chapter of the American Marketing Association won the Chapter Management Award for the best managed chapter.
PROFESSIONAL ORGANIZATIONS
American Marketing Association
National Offices Held:
1981-1983 -Vice-President, Association Development
1975-1977 -Vice-President, Publications
1976-1977 -Publisher
In addition, I have chaired numerous national committees. Also, for nine years I was the chairperson for AMA National Leadership Workshops.
Chapter Offices Held:
1989-1991 -Treasurer, Lubbock Chapter
1987-1988 -President, Lubbock Chapter
1986-1987 -Treasurer, Lubbock Chapter
1983-1984 -Vice President, Programs, Lubbock Chapter
1973-1974 -President, Iowa Chapter
1972-1973 -Vice President, Iowa Chapter
Academy of Marketing Science
Southwest Marketing Association
Southern Marketing Association
Western Marketing Educators' Association
American Collegiate Retailing Association
1992-1996 -Treasurer
Alpha Kappa Psi
Advisor: Drake University, 1971-1975
Advisor: Texas Tech University, 1975-1988
PUBLICATIONS: Dunne, Patrick and Robert Lusch, Retailing, 5th edition, Cincinnati: South-Western Publishing Co., 2005.
Hoffman, Douglas, Michael Czinkota, Peter Dickson, Patrick Dunne, et al, Marketing Best Practices, 3rd edition, Cincinnati: South-Western Publishing Co., 2005.
Hoffman, Douglas, Michael Czinkota, Peter Dickson, Patrick Dunne, et al, Marketing Best Practices, 2nd edition, Cincinnati: South-Western Publishing Co., 2003.
Dunne, Patrick, Robert Lusch, and David Griffith, Retailing, 4th edition, Cincinnati: South-Western Publishing Co., 2002.
Klemz, Bruce and Patrick Dunne, "Exploratory Analysis Using Parallel Coordinate Systems: Data Visualization in N-Dimensions," Marketing Letters, November 2000.
Crinkota, Michael, Peter Dickson, Patrick Dunne, et al, Marketing: Best Practices, Ft. Worth: Dryden Press, 2000. (This text has been translated into two other languages.)
Dunne, Patrick and Robert Lusch, Retailing, 3rd edition, Ft. Worth: Dryden Press, 1999.
Lusch, Robert and Patrick Dunne, The House: A Retail Spreadsheet Project, Ft. Worth: Dryden Press, 1999.
Lusch, Robert and Patrick Dunne, Cases in Retail Strategy, Ft. Worth: Dryden Press, 1998.
Dunne, Patrick and Robert Kahn, "Retailing in the United States: An Interpretation of Current Trends," International Journal of Retail & Distribution Management, Fall 1997.
Lusch, Robert and Patrick Dunne, Cases in Retail Strategy, Cincinnati: South-Western Publishing Co., 1996.
Dunne, Patrick, Robert Lusch, and Myron Gable, Retailing, 2nd edition, Cincinnati: South-Western Publishing Co., 1995.
Lusch, Robert and Patrick Dunne, The Rose Petal: Understanding a Retail Enterprise Using Spreadsheet Analysis, Cincinnati: South-Western Publishing Co., 1995.
Kirk, George, Patrick Dunne, and James Walton, "Pre-Employment Screening Devices: Are Retailers Using Them Correctly?" Proceedings of the 1994 Academy of Marketing Science/ACRA Conference.
Dunne, Patrick, "The Selling of "Complimentary" Textbooks: Boom or Bust for Marketing Education?" Marketing Education Review, Summer 1993.
Dunne, Patrick and Marvin J. Rothenberg, "Measuring Long-Term Retail Performance Using Non-Financial Measures," Proceedings Symposium on Patronage Behavior and Retail Strategic Planning: Cutting Edge III, May 1993.
Lusch, Robert, Patrick Dunne, and Randall Gebhardt, Retail Marketing, 2nd. edition, Cincinnati: South-Western Publishing Co., 1993.
Dunne, Patrick, Robert Lusch, Myron Gable, and Randall Gebhardt, Retailing, Cincinnati: South-Western Publishing Co., 1992.
Dunne, Patrick, Alan Levin, James Wilcox, and Roy Howell, "Employment Application Blanks: Are Retailers Using Them Correctly?" Proceedings of the 1992 American Business Association Conference.
Dunne, Patrick, Alan Levin, James Wilcox, and Roy Howell, "Avoid Discrimination Hassles When Recruiting New Personnel," National Association Retail Dealers of America, October 1991.
Dunne, Patrick and Ben Trotter, "Retailing," Journal of Accountancy, June 1990.
Lusch, Robert and Patrick Dunne, Retail Management, Cincinnati: South-Western Publishing Co., 1990.
Burnett, John and Patrick Dunne, "An Appraisal of the Use of Student Subjects in Marketing Research," Journal of Business Research, August 1986.
Whiteside, Mary, William Dukes and Patrick Dunne, "Short Term Impact of Option Trading on Underlying Securities," Journal of Financial Research, Winter 1983.
Dunne, Patrick and Larry Chonko, "Marketing Theory: A Status Report," 1982 Marketing Theory Conference Proceedings.
Whiteside, Mary, William Dukes and Patrick Dunne, "Announcement Impact on Securities of Future Option Trading," Nebraska Journal of Economics and Business, Spring 1981.
Dunne, Patrick, Dee Ezell and Arthur Roberts, "The Use of Accounting Information in the Small Business Firm's Planning and Control Process," American Journal of Small Business, Spring 1980.
Dunne, Patrick and Susan Obenhouse, Product Management, Chicago: American Marketing Association, 1980.
Lamb, Charles W., Jr. and Patrick Dunne, Theoretical Developments in Marketing, Chicago: American Marketing Association, 1980.
Dunne, Patrick, Daulatram Lund and Vincent Luchsinger, "The Use of Students as Surrogates: A Jeopardy Game?", 1980 American Marketing Association Educators' Conference Proceedings.
Sparkman, Richard Jr., and Patrick Dunne, "Optimizing the Program Schedule for Local Television Stations," 1980 National Allied Inter-Disciplinary Sciences Proceedings.
Lund, Daulatram and Patrick Dunne, "Profiles of Consumer Recyclers and Nonrecyclers," 1980 Academy of Marketing Science Proceedings.
Lund, Daulatram and Patrick Dunne, "Consumer Recyclers: Who are They?", 1980 Southwestern Marketing Proceedings.
Lund, Daulatram, Patrick Dunne, William Wagner and John Burnett, Marketing Distribution: A Selected and Annotated Bibliography. Chicago: American Marketing Association, 1979.
Whiteside, Mary, William Dukes and Patrick Dunne, "Price Activity of the Underlying Security in the Interim Period Between the Announcement to List Options and the Commencement of Option Trading," Proceedings of the 1979 American Statistical Association Conference.
Luchsinger, L. Louise and Patrick M. Dunne, "Fair Trade Laws--How Fair?" Journal of Marketing, January 1978.
Dunne, Patrick and Harry Wolk, "Marketing Cost Analysis: A Modularized Contribution Approach," Journal of Marketing, July 1977.
Reprinted in
Perspectives on Strategic Marketing Management, by Roger A. Kerin and Robert A. Peterson, Allyn and Bacon, Inc., 1980.
Strategic Marketing, by Barton A. Weitz and Robin Wensley, Kent Publishing, 1984.
Marketing Effectiveness: Insights from Accounting and Finance, by Stanley J. Shapiro and U. H. Kirpalani, Allyn and Bacon, Inc., 1984.
Industrial Marketing, by Philip Burger, Prentice-Hall, 1985.
Marketing Management Readings, by B. P. Shapiro, R. J. Dolan and J. A. Quelch, Richard D. Irwin, 1985.
Reprinted as a case in
Marketing Principles, 3rd edition, by Ben M. Enis, Goodyear Publishing Co., 1980.
Dunne, Patrick and James Hasselback, "Tax Consequences of Listed Option Transactions," The Ohio CPA, Summer 1976.
Wolk, Harry I. and Patrick M. Dunne, "Modularized Contribution Margin Statements for Marketing and Physical Distribution Analysis," Research Issues in Logistics, 1975.
Dunne, Patrick, "The Adoption Process: Can It Be a Predictive Tool?", 1975 Combined Proceedings of AMA National Conferences.
Dunne, Patrick, "What Really are New Products," The Journal of Business, December 1974.
Reprinted in
Readings in Marketing: Issues and Perspectives, by Gordon H. Guay, Ginn Publishing, 1983.
Reprinted in part as a "Marketing Memo" in
Journal of Marketing, July 1975.
Dunne, Patrick, "Test Marketing: Is There a Shorter, Better Way," Baylor Business Studies, Vol. 101, 1974.
Dunne, Patrick, "Consumer Issues: A Current Analysis," 1974 Combined Proceedings of AMA National Conferences.
DISSERTATIONS CHAIRED: Daulatram Lund, "Diffusion Process: A Behavioral Approach Towards Examining the Speed of Diffusion of an Industrial Innovation," 1982.
OTHER:Member, 1992 Development Committee for CLEP Marketing Exam.
General Chairman, Second Annual Marketing Theory Conference, Phoenix, Arizona, February 1980.
Past Member of the Editorial Review Board, Journal of Marketing.
Chairman, 1980 Development Committee for CLEP Marketing Exam.
Am frequently quoted on retailing activities by the New York Times, Investor's Business Daily, USA Today, and Forbes.
Over the years I have consulted with retailers, wholesalers, and manufacturers on both a state and national level. In addition, I have served as an expert witness on various retailing topics in both state and federal cases.