Zimand-Sheiner Doritpage 1
Zimand-Sheiner DoritDate November, 2015
CURRICULUM VITAE AND LIST OF PUBLICATIONS
• Personal Details
Dorit Zimand-Sheiner
1966, Israel
1984-1987 - Regular military service
Address at work: Ariel University, Tel: 054-4655299
Address at home: Kibbutz Revadim, Tel: 08-8588882
• Education
B.A. -1995 – Tel-Aviv University – Cognitive Studies & Literature (double major)
M.A.-2006 – Derby University – MBA
Advisor: Dr. Elram M.
Thesis: An Empirical Study of brand differentiation - Perception in food categories and the quality perception of their private-label products.
Ph.D. - 2014 - Paris 8University – Department of Hebrew and Jewish Studies.
History, Culture and Communication track
Advisors: Prof. Kuts G. and Prof. Limor Y.
Dissertation: Myths and advertising in daily newspapers in Israel
(1948-2008): The Exodus myth as a test case.
• Employment History
2007 – Today – Lecturer at Ariel University. Regular facultyMember since 2010.
2006 – Today – Lecturer at Sapir College (Adjunct)
2010 – Lecturer at Shenkar College – (Adjunct)
2004 – 2007 – Lecturer at “Abudi Creative”
1993 – 2003 – Senior Executive at various local andInternational advertising firms: Reuveni-Pridan (IPG), Regev-Kavitsky (Leo Burnett) and Adman.
• Professional Activities
Membership in professional/scientific societies
1999-Today–ICA – Israel Communication Association
2014 –Today ISPRA – Israeli Public Relation Association
2014 -TodayISS – Israeli Sociology Society – Consumption culture community
2015 -AAA - American Academy of Advertising
2015 -AIS - Association for Israel Studies
• Awards
Paris 8 University – Department of Hebrew and Jewish Studies. History, Culture and Communication track – Phd. - Pass with Distinction
2006 – Derby University – MBA - Pass with Distinction
- Scientific Publications – Articles - Published
Roth-Cohen O. and Zimand-Sheiner D.
The medium is the (advertising) message? Message appeals in advertising campaigns presented in traditional and new media
Media Frames [Misgarot Media]
2015, Spring, 33-57.
- Scientific Publications – Articles - Accepted
Zimand-Sheiner, D. and Limor, Y.
“Our forefathers went out of Egypt and now we eat kosher”: the exodusmyth in commercial ads in Israeli secular and religious printed press 1948-2008
Israel Affairs
Zimand-Sheiner, D.
The liberations of the Israeli consumer; Individualism in the light of the Exodus myth in printed press advertisements 1948-2008
Kesher, 48
• Scientific Publications – Book chapters - Accepted
Zimand-Sheiner, D.
Chapter name: The National-Liberty Meaning of the Exodus Myth in Palestine-Israel Print Media Advertisements 1923-1958
Book name: Comparative Perspectives on Civil Religion, Nationalism, and Political Influence
Editor: Eyal Lewin
IGI Global
Zimand-Sheiner D. and Roth-Cohen, O.
Investigation into romantic love and other love relationships in Israeli TV advertisements
Book name: Television and Romance – Studies, Observations and Interpretations
Editor: Amir Hetsroni
Nova Science Publishers
Presentation of papers at conferences/meetings
Zimand-Sheiner Dorit
ICA – Israel Communication Association 19th conference, April 2015, Open Unviversity, Raanana.
From financial struggle to national struggle: The commercial advertisment functioning In presenting the exodus myth as “holiday of national liberty”
In Palestine-Israel print media advertisements 1923-1958
Zimand-Sheiner Dorit and Lahav Tamar
20th International Conference on Corporate and Marketing Communications, on April 16-17, 2015 in Izmir, Turkey.
Look who's talking: Monitoring the discourse regarding marketing communication campaigns on Facebook brand fan page
Zimand-Sheiner Dorit and Roth-Cohen Osnat
2015 American Academy of Advertising Conference
Presented March, 2015 (with proceedings)
Creative Aspects of Multichannel Advertising Campaigns - A Content Analysis Study of the Use of Message Appeals in Advertising Campaigns in Traditional and New Media
Zimand-Sheiner Dorit and Roth-Cohen Osnat
April, 2014
The medium is the (advertising) message? Creative aspects of advertising campaigns – the Israeli case
Israel Communication Association 18th conference - Netanya Academic College Reference:
• Educational activities
Courses taught
Introduction to advertising and Marketing Communication – BA – Ariel University
Innovation and creativity management – BA – Ariel University and Sapir College
Brand Management – BA – Ariel University
Managing advertising workshop – BA – Ariel University
Final project workshop – BA – Ariel University and Sapir College (Jointly taught).
Marketing Communication Fundamentals – BA – Sapir College and Shenkar College
Advertising Planning workshop – BA – Sapir College
Principles of Marketing – BA and MBA – Ariel University and Sapir College
Myths and Advertising – BA – Ariel University