Jessica Bujko

Bryan Shanklin

Annie Brigham

Ryan Mcafee

Kelsey Bazar

MKT 4353 - 002

Chapter 8 Quiz

  1. Which of the following is NOT a key to creativity?
  1. Resources
  2. Work group features
  3. Fun
  4. Organizational support
  1. How many rules for brainstorming are there?
  1. 2
  2. 4
  3. 6
  4. 8
  1. Which of the following is a rule for brainstorming?
  1. Follow the rules
  2. Embrace creative abrasion
  3. It’s a skill
  4. All of these are true
  1. Who is not an example of a creative genius as illustrated in the slides?
  1. Martha Graham
  2. Pablo Picasso
  3. Martin Luther King, Jr,
  4. Albert Einstein
  1. Why does promotion need creativity?
  1. It is essential for successful brand promotion
  2. It is beneficial to society
  3. It is persuasive
  4. Creativity helps establish the brand
  1. What is the Account Executives primary responsibility?

A. Handle employee problems

B. Make sure that the client is happy

C. Deal with client complaints

D. In charge of service centers

  1. What little document has a huge role in promoting good teamwork and fostering the creative process?

A. The Little Document

B. Brainstorming Brief

C. Interpersonal Doc

D. Creative Brief

  1. What is an organized approach to idea generation in groups?

A. Brainstorming

B. Idea Thinking

C. Creative Generation

D. Cognitive Thinking

  1. Which step in the brainstorming rules puts ideas into action?
  1. Follow the rules
  2. Make it happen
  3. It’s a skill
  4. Build off each other
  1. What is an individual’s preference for thinking about and solving a problem?
  1. Creative Abrasion
  2. Interpersonal Abrasion
  3. Cognitive Style
  4. Brainstorming
  1. What is a clash of ideas, abstracted from the people who purpose them, from which new ideas can evolve?
  1. Cognitive Style
  2. Brainstorming
  3. Interpersonal Abrasion
  4. Creative Abrasion
  1. Which rule in brainstorming states that “if you don’t, you’re not really brainstorming?”
  1. Follow the rules
  2. Fear drives out creativity
  3. It’s a skill
  4. Listen and learn
  1. How many keys to creativity are their?
  1. 3
  2. 6
  3. 7
  4. 5
  1. When working in a well-established team gets stale and stuck in a rut what kind of visitor helps to ramp up the creative abrasion?
  1. Helping Visitor
  2. Working Visitor
  3. Alien Visitor
  4. Service Visitor
  1. In the eight rules for brainstorming what does the first rule “Build off each other” mean?
  1. Don’t just generate ideas; build off them
  2. Put ideas into action
  3. Focus on learning and building trust
  4. Use a skilled facilitator
  1. What is the first rule of brainstorming?
  1. Build off each other
  2. Listen and Learn
  3. Follow the rules
  4. Make it happen
  1. What is important about self-assessment?
  1. Marketing
  2. Brand promoting
  3. Learning and growing
  4. Creativity
  1. According to Teresa Amabile how many keys are in creativity in a organization?
  1. 6
  2. 13
  3. 8
  4. 10
  1. How many creative Geniuses are there?
  1. 4
  2. 9
  3. 7
  4. 10
  1. At what college does Teresa Amabile do her research at?
  1. Texas tech
  2. Harvard
  3. TCU
  4. Yale

Solutions:

  1. C
  2. D
  3. D
  4. C
  5. A
  6. B
  7. D
  8. A
  9. B
  10. C
  11. D
  12. A
  13. B
  14. C
  15. A
  16. A
  17. C
  18. A
  19. C
  20. B