FOR IMMEDIATE RELEASE
COASTAL LIVING PARTNERS WITH WAYFAIR.COM
TO LAUNCH FIRST E-COMMERCE INITIATIVE
—Coastal Living at Wayfair Online Boutique Offers Consumers Immediate Access
to Editor-Curated Home Furnishings—
New York, NY – September 10, 2012 – Coastal Living today announced a partnership with Wayfair.com, the largest online retailer of home furnishings, to launch Coastal Living at Wayfair, one of the first online boutiques born from a shelter magazine that directly links selected in-book content to an e-retailer. As part of a collaboration to form a premier one-stop online shopping destination, Coastal Living at Wayfair (wayfair.com/coastal) offers luxury products at a range of price points and truly produces a seamless extension of the Coastal Living brand.
“Our partnership with Wayfair enables us to broadly leverage the Coastal Living brand equity to drive product sales in the e-commerce space,” said Charlie Kammerer, Group Publisher, Coastal Living and This Old House. “We are excited to work with the team at Wayfair to raise the bar on what constitutes a well-executed connection between media content and commerce.”
Coastal Living reviews Wayfair’s vast inventory of home furnishings with its keen editorial eye and delivers a curated collection that is chic, practical, and always uniquely coastal. Consumers can recreate the décor found in the magazine’s pages by purchasing editor-selected products. New products will be added to Coastal Living at Wayfair each week, including: appliances, furniture, flatware, textiles and home accents tied to coastal style, travel and food.
“The Coastal Living boutique simplifies the path from inspiration to realization by offering shoppers tons of options for great home décor and coastal style,” said Antonia van der Meer, editor-in-chief, Coastal Living. “We are able to better serve our readers by bringing the design aesthetics we love to one trusted retail destination for the seamless extension of our brand into their homes and lives.”
Coastal Living at Wayfair delivers a natural extension of editorial content centered on four pillars, including: House Tour, Get the Look, Life+Style and Things We Love. In addition to presenting editor-selected products, the brand’s first e-commerce boutique offers the largest collection of Coastal Living licensed products in one place, including furnishings from Stanley, Jaipur and Lloyd/Flanders.
“The launch of Coastal Living at Wayfair is a major milestone on our path to building the best content-driven shopping experience for the home,” added Niraj Shah, CEO, Wayfair. “Coastal Living is an exceptional brand with a loyal and enthusiastic following that is passionate about home design. We are thrilled to embark on a partnership that provides shoppers an expertly curated vantage point for exploring and discovering our zillions of options for the home.”
About Coastal Living
A national magazine that celebrates life along the coast, Coastal Living (www.CoastalLiving.com) is the source of inspiration and information for people who live or dream of living a coastal lifestyle. Celebrating 15 years of publication in 2012, Coastal Living serves a total audience of 3.9 million. Coastal Living is available on all tablets and is published by the Time Inc. Lifestyle Group, a division of Time Inc., the largest magazine media company in the U.S.
About Wayfair
Wayfair LLC is the parent company for wayfair.com, which offers a zillion things home – the largest catalog of home items anywhere, crossing all styles and budgets, and offering 5,000+ brands of furniture, lighting, cookware and more. With this
massive selection of more than five million products, chances are good people can find just the right items for their homes. Other sites under the Wayfair umbrella include AllModern.com and JossAndMain.com.
Headquartered in Boston, Massachusetts, Wayfair employs more than 1000 people and was recently named one of the top 25 best technology companies to work for in 2012 by Business Insider. Wayfair operates distribution centers in Ogden, Utah and Hebron, Kentucky, and international offices in Galway, Ireland, London, Munich and Sydney. For more information, please visit www.wayfair.com, or follow us at www.facebook.com/wayfair or at www.twitter.com/wayfair or check out our blog My Way Home at www.wayfair.com/blog.
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Media Contacts:
Coastal Living| Megan Levinson, 212-522-3773,
Wayfair | Jane Carpenter, 617-502-7595,