740.927.5366

Resident of Central Ohio

Partner with Business Leaders Nationwide

Executive Career Promoting One of the World’s Top Brands - AAA

Travel & Tourism

Convention & Visitors

♦♦♦♦♦

2010

Silver Award

Best Magazine Feature Series from the North American Travel Journalists Association

2002

1st Place MARQ Award

from National AAA for Business Development Marketing Excellence

2002

1st Place MARQ Award

from National AAA for Show Your Card & Save Program Marketing Excellence

2001

1st Place MARQ Award from National AAA for Excellence in Travel Services Marketing

2000

Runner-Up

for Best Magazine in Ohio from the Cleveland Press Club

1992

1st Place

for Best Ohio Travel Feature Series from the Ohio Division of Travel & Tourism

Magazine Publishing♦ Public Relations♦ Marketing♦Communications

Creative, detail-oriented with strong writing, editing, interviewing, layout, researching, organizing, marketing, photography, digital, social media, public relations, public speaking, interpersonal, communication, project management and graphic design skills.

Business Expertise ♦ Technical Proficiency

Editing and Copywriting Print and Digital Publishing Brand Awareness

Marketing and Advertising Social Media StrategiesDesign andPhotography Budget Management Special Event Coordination Managerial Skills Sales Experience Graphic Design Programs Associated Press Style

Career Summary ♦ Select Contributions

Magazine Editor | AAA Allied Group, West Hartford, CT | 2003-Present

  • Content manager and design management of six different versions of JOURNEYS magazine, the company’s bimonthly publications, mailed to nearly 900,000 households, representing not-for-profit AAA clubs in seven states. JOURNEYS digital products are: monthly eJourneys, AAAJourneys.com/Tablet, AAAJourneys.mobi, Facebook.
  • Coordinate JOURNEYS communication with both internal and external audiences across many markets in the United States. Attend tradeshow events.
  • Oversee layout, content, copy editing, production, photography, editorial calendar, budget and advertising in JOURNEYS and digital products.
  • Responsible for fiscal integrity of JOURNEYS budget: $1.5 million revenue, $1.5 million (expenses).
  • Travel extensively inside and outside of the country to promote destinations: write travel stories and take photos for JOURNEYS print and digital products.
  • Serve as spokeswoman for JOURNEYS at sales meetings, events, conferences. Pursue speaking engagements to raise the visibility of JOURNEYS print and online products.
  • Work closely with magazine’s nationwide sales network by proposing editorial ideas, special sections and advertising opportunities to enhance revenue.
  • Work extensively with company counterparts and AAA clubs across the country.
  • Raise awareness of JOURNEYS with Convention and Visitor Bureaus and State Tourism Agencies. Guest speaker at conferences and events.

Marketing Consultant | AAA Allied Group, West Hartford, CT | 2009-Present

  • Serve as marketing coordinator of all internal and external communications for Financial Services products.
  • Create and initiate marketing strategies to meet Financial Services goals.
  • Execute all print and online marketing tactics to raise awareness of products.

Manager, Graphic Design | AAA Allied Group, West Hartford, CT | 2005-Present

  • Manage graphic designer and outside designer consultants involved in all aspects of AAA graphic design projects and JOURNEYSprint and digital products.

Executive Editor | The Berlin Citizen and The Plainville Citizen | 1998-2003

  • Directed, controlled and implemented all newsrooms functions of two weekly newspapers.
  • Hired and managed a 10-member staff. In charge of creating The Plainville Citizen; launched in September 2002.

Editor | The Middletown Press, Middletown, CT | 1996-1997

  • In charge of hiring and newsroom staff of 20 people for a daily newspaper.
  • Set editorial policy.
  • Ran day-to-day operations and budget of a daily newspaper.

Editor-in-chief | The Observer, Southington, CT | 1996

  • Directed weekly newspaper with staff of five people.
  • Set editorial policy.

Reporter | Journal Inquirer, Manchester, CT | 1992-1996

  • Covered all aspects of town government, politics, police, courts, schools and business for Vernon and South Windsor, in addition to parochial education in Manchester.
  • Awarded two Freedom of Information judgments.

Reporter | The Middletown Press, Middletown, CT | 1998-2002

  • Staff writer covering all news in Durham, Middlefield and surrounding communities.
  • Awarded two Freedom of Information judgments.

Adjunct | University of Connecticut, Storrs, CT and Middlesex Community College, Middletown, CT | 1998-2003

  • Served as an adjunct Journalism instructor at UConn, and English instructor at Middlesex.

Education

Bachelor of Arts, Major: Journalism

Minor: English | University of Connecticut, Storrs, CT, 1988, Dean’s List

Business Administration, Associate Degree in Science, Marketing Management with High Honors | Tunxis Community College, Farmington, CT, 2009

Certificate with Distinction in Business Administration | Tunxis Community College, Farmington, CT, 2009

Grade Point Average: 3.89, Dean’s List. Highest Marketing Student GPA

Certificates, Manchester Community College, 2017

Adobe: Creating Marketing Materials (InDesign, PhotoShop)

Web Design: HTML5 and CSS

Marketing Your Business on the Internet incorporating SEO, advertising, social media, Google Analytics and more

Computer Skills

Microsoft Word, PowerPoint, Excel, Quark, PhotoShop, InDesign, HTML, CSS

References/Writing Samples

Available upon request