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LG Teams with SEGA to Show off Full HDTVs at CES 2007
Super high-resolutionFull HD content to be shown on LG’s flat panel TVs
Seoul, Korea, January1, 2007---LG Electronics (LG), a leader in consumer electronics and mobile communications, signed a contract with SEGA Enterprises Ltd.(SEGA)for game trailer movies during 2007International CES. The companies will kick off the joint promotion at the 2007 International CES in Las Vegas, January 8-11.
“This joint promotion with SEGA will give LG a great opportunity tohighlight our advanced 1080p displaysby showing SEGA’s Full HD content on our Full HDTVs,”saidYoung Chan Kim, Executive Vice President of Digital Display Global Marketing & Sales of LG Electronics.“Full HD flat-panel HDTVs have the capability of displaying 1080p content, the highest resolution format possible.Our customers demand the highest standards in technology and we will continue to expand our offerings to meet everyone’s needs – from movie buffs to gamers to companies in need of digital displays.”
Visitors to LG’s booth (Booth #8214, Central Hall, Las Vegas Convention Center)at 2007 International CES will be dazzled by HD and Full HD games developed by SEGAand shown on LG’s Full HDTVs. Video games will include Virtua Fighter 5 and Sonic The Hedgehog, both compatible with the PlayStation 3 and XBOX 360, next generation game consoles.
LG Electronics also producedthe world’s first high definition contentusing HD technology from NHK, Japan’s public broadcast channel, especially for 2007 International CES.ThisFull HD 1080p contentwas shot by a Full HD high speed motion camera, the fastest camera ever created, and will demonstrateFull HDTV’scapability to show unique visualssuch as sports with 33 compact disk access time and to accurately and naturally reproduce colors found in nature.
LG will demonstrate itsbroad line-up of Full HD LCD TVs including 37-, 42-, 47-, and 55-inch models.
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 06657.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 72,000 people working in over 120 operations including 80 subsidiaries around the world. Comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2005 global consolidated sales of US $43.4billion, LG Electronics is the world’s leading provider of CDMA handsets, residential air conditioners, plasma panels, optical storage products, DVD players and home theater systems. For more information, please visit www.lge.com.
LG Electronics Digital Display Company provides core technologies for cutting-edge digital products and is a world leader in digital display products including Plasma TVs, LCD TVs and Monitors, and HDTV (high-definition televisions).