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Angela Woodward or Laura Sucholet
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Tel: 0118 988 2992
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IMGROUP HELPS ITV ANALYSE PROGRAMMEPROFITABILITY
ITV, the largest commercial television network in the UK has enlisted the services of IMGroup, business intelligence specialist (and Microsoft Gold Certified Partner), to implement an advanced reporting and analytics solution on the SQL Server 2005 platform. The platform will allow ITV to effectively calculate the profitability of its television programmes and perform the high level of analytics necessary to achieve this.
ITV chose to implement SQL Server 2005 as it wanted a solution that would integrate easily with its existing systems and one that was also capable of handling its complex data requirements. The scalability of SQL Server 2005, combined with the enhanced analytical benefits will be vital in helping ITV to understand which of its programmes are the most profitable. ProClarity serves as the analytical platform.
"ITV's data requirements are extremely complex and I am confident that SQL Server 2005 is the best tool with the capability and scalability required by ITV for supporting the level of analytics involved", said Ian Whitfield, Director of Broadcasting Technology at ITV. "IMGroup has proven experience in building complex data warehouses on the SQL 2005 platform, a strong understanding of our business sector and the ability to deliver excellent results", he added.
"ITV makes a major contribution to UK culture, economy and communities boasting some of the most talked-about television programmes. We are confident that SQL Server 2005 will provide exactly the platform ITV needs to help it effectively measure its ongoing success", said Nakis Papadopoulos, joint CEO at IMGroup.
ENDS
About IMGroup
Information Management Group Ltd (IMGroup) provides end to end business intelligence, data warehousing and collaborative solutions to help global organisations across a range of sectors to improve business performance by gaining an accurate insight into their business operations. The company delivers information management systems and services to enable businesses to analyse and report critical information in order to use their data to make better business decisions.
IMGroup's clients span across various industries including Petrochemicals, Retail, Automotive, FMCG, Media and Advertising, Financial Services, Insurance, Transport and Pharmaceuticals. The company has successful partnerships will all major technology vendors in the information management and analytic sector and is a Microsoft Gold Certified Partner (having been awarded Microsoft Worldwide Partner of the Year for Technology Innovation in Business Intelligence Solutions for 2005). IMGroup is based in Ealing, London. For further information please visit: