NOW!
Minimizing Processing.....Maximizing Nutrition
Utilizing only fresh, hormone free, deboned meats (Absolutely no rendered meats or oils), and Farm Fresh Fruits and Vegetables.
100% GRAIN FREE
MODERATE PROTEIN & MODERATE FAT
SAFE.....CONVENIENT...... HEALTHY!
Finally, a grain-free pet food which combines only fresh deboned turkey meat, duck meat, and salmon with coconut and vegetable oils, garden fresh vegetables, farm fresh fruit and select anti-oxidant rich berries. NOW! pet foods are formulated without meat meals, by-product meals, or animal fats
NOW! is the first ultra premium, grain-free pet food that features the appropriate, industry standard levels of protein and fat pet owners have been waiting for!
1. NO Rendered Meats
2. NO Rendered Fats
3. NO Grains
4. NO Ethoxyquin, BHA or BHT
5. Moderate Protein
6. Moderate Fat
Puppy
As a pet parent it is important to make sure your new friend gets off to a safe and healthy start. Now! Puppy formula has been developed by qualified nutritionists to meet the dietary needs for all breeds and sizes of growing puppies. Rest assured, Now! Puppy formula provides the essential building blocks for your new canine companion in this important stage of life. Whole foods and raw meat sources are used as the basis of Now! pet foods, with healthier alternatives such as fresh fruits and vegetables, versus grains. Select meat sources (not rendered - but fresh) provide excellent muscle and bone development for the coming years. Important oils (not rendered – but fresh) provide the energy and proper DHA level your puppy will need to be healthy and active.Today, Now! pet foods is one of the only Grain Free diets available which provide healthy, traditional protein and fat levels that are just what your puppy needs to grow up smart and healthy.
GUARANTEED ANALYSIS
Crude Protein (min) 28%
Crude Fat (min) 18%
Crude Fiber (max) 5%
Moisture (max) 10%
Calcium (min) 1.2%
Phosphorus (min) .8%
*Omega 6 Fatty Acids (min) 2.8%
*Omega 3 Fatty Acids (min) .56%
*not recognized as an essential nutrient by the A.A.F.C.O. dog food nutrient profile.
INGREDIENTS
De-boned turkey, potato flour, pea, potato, whole dried egg, pea fibre, tomato, apple, flaxseed, canola oil (preserved with mixed tocopherols, a source of vitamin E), natural flavor, coconut oil (preserved with mixed tocopherols, a source of vitamin E), salmon, de-boned duck, sundried alfalfa, carrots, pumpkin, bananas, blueberries, cranberries, raspberries, blackberries, papaya, pineapple, grapefruit, lentil beans, broccoli, spinach, cottage cheese, alfalfa sprouts, dried kelp, calcium carbonate, dicalcium phosphate, lecithin, sodium chloride, potassium chloride, dried seaweed meal, vitamins (vitamin E supplement, L-ascorbyl-2-polyphosphate (source of vitamin C), niacin, inositol, vitamin A supplement, thiamine mononitrate, d-calcium pantothenate, pyridoxine hydrochloride, riboflavin, beta-carotene, vitamin D3 supplement, folic acid, biotin, vitamin B12 supplement), minerals (zinc proteinate, ferrous sulfate, zinc oxide, iron proteinate, copper sulfate, copper proteinate, manganese proteinate, manganous oxide, calcium iodate, sodium selenite), taurine, DL-methionine, L-Lysine, chicory extract, Lactobacillus acidophilus, Lactobacillus casei, Enterococcus faecium, Bifidobacteriumthermophilum, dried Aspergillusniger fermentation extract, dried Aspergillusoryzae fermentation extract, yeast extract, yucca schidigera extract, marigold extract,L-carnitine, dried rosemary.
Adult
Your pet deserves a high quality food not a conventional feed!
All breeds and sizes of dogs can benefit from the ingredients found in every bag of Now! pet foods. Now! pet foods combines fresh fruits, select berries, garden vegetables, fresh meats, and non-rendered oils to help your adult dog sustain a healthier lifestyle. Developed by qualified nutritionists to meet the dietary needs for all breeds and sizes of dogs, Now! pet food is the smart choice for your dog’s long-term health.
GUARANTEED ANALYSIS
Crude Protein (min) 26%
Crude Fat (min) 16%
Crude Fiber (max) 5%
Moisture (max) 10%
Calcium (min) 1.2%
Phosphorus (min) .8%
*Omega 6 Fatty Acids (min) 2.5%
*Omega 3 Fatty Acids (min) .5%
INGREDIENTS
De-boned turkey, potato flour, pea, apple, whole dried egg, pea fibre, tomato, potato, flaxseed, canola oil (preserved with mixed tocopherols, a source of Vitamin E) , natural flavor, salmon, de-boned duck, sundried alfalfa, coconut oil (preserved with mixed tocopherols, a source of Vitamin E), carrots, pumpkin, bananas, blueberries, cranberries, raspberries, blackberries, papaya, pineapple, grapefruit, lentil beans, broccoli, spinach, cottage cheese, alfalfa sprouts, dried kelp, flaxseed, calcium carbonate, dicalcium phosphate, lecithin, sodium chloride, potassium chloride, vitamins ( vitamin E supplement, L-ascorbyl-2-polyphosphate (a source of vitamin C), niacin, inositol, vitamin A supplement, thiamine mononitrate, d-calcium pantothenate, pyridoxine hydrochloride, riboflavin, beta-carotene, vitamin D3 supplement, folic acid, biotin, vitamin B12 supplement) , minerals (zinc proteinate, ferrous sulfate, zinc oxide, iron proteinate, copper sulfate, copper proteinate, manganese proteinate, manganous oxide, calcium iodate, sodium selenite), taurine, DL-methionine, L-lysine, chicory extract, Lactobacillus acidophilus, Lactobacillus casei, Enterococcus faecium, Bifidobacteriumthermophilum, dried Aspergillusniger fermentation extract, dried Aspergillusoryzae fermentation extract, yeast extract, yucca schidigera extract, marigold extract, L-carnitine, dried rosemary.
Senior/Weight Management
Finally a diet your senior or overweight dog will look forward to at meal-time, with the appropriate amount of calories to help them live a long and healthy life.
Similar to our Adult formula, Now! Senior/Weight Management formula provides your family friend with ideal levels of both protein and fat for their special requirements. Because of the natural ingredients found in every kibble of Now pet foods your dog will find it easy to digest and simply healthier for their daily activities.
GUARANTEED ANALYSIS
Crude Protein (min) 24%
Crude Fat (min) 10%
Crude Fiber (max) 6.5%
Moisture (max) 10%
Calcium (min) 1.2%
Phosphorus (min) .8%
*Omega 6 Fatty Acids (min) 2.2%
*Omega 3 Fatty Acids (min) .42%
Glucosamine (min) 400 mg/kg
Chondroitin (min) 100 mg/kg
INGREDIENTS
De-boned turkey, potato flour, apple, pea fibre, pea, potato, tomato, sundried alfalfa, canola oil (preserved with mixed tocopherols, a source of vitamin E), natural flavor, salmon, de-boned duck, coconut oil (preserved with mixed tocopherols, a source of vitamin E), whole dried egg, flaxseed, carrots, pumpkin, bananas, blueberries, cranberries, raspberries, blackberries, papaya, pineapple, grapefruit, lentil beans, broccoli, spinach, cottage cheese, alfalfa sprouts, dried kelp, calcium carbonate, dicalcium phosphate, lecithin, sodium chloride, potassium chloride, vitamins (vitamin E supplement, L-ascorbyl-2-polyphosphate (source of vitamin C), niacin, inositol, vitamin A supplement, thiamine mononitrate, d-calcium pantothenate, pyridoxine hydrochloride, riboflavin, beta-carotene, vitamin D3 supplement, folic acid, biotin, vitamin B12 supplement) minerals: (zinc proteinate, ferrous sulfate, zinc oxide, iron proteinate, copper sulfate, copper proteinate, manganese proteinate, manganous oxide, calcium iodate, sodium selenite), taurine, DL-methionine, L-lysine, glucosamine hydrochloride, chicory extract, Lactobacillus acidophilus, Lactobacillus casei, Enterococcus faecium, Bifidobacteriumthermophilum, dried Aspergillusniger fermentation extract, dried Aspergillusoryzae fermentation extract, yeast extract, yucca schidigera extract, chondroitin sulfate, marigold extract, L-carnitine, dried rosemary.
Small Breed
Your small breed dog is special in so many ways. Because of the lifestyle and dietary requirements of smaller dogs, we've formulated Now! Small Breed with special needs and small mouths in mind!
* Cloverleaf style kibble - ideal for small dogs and teeth
* Tartar Control - sodium tripolyphosphate (proven to help prevent tartar), green tea
* Breath freshening - parsley and peppermint
* Skin & Coat - Algae extract (DHA), flaxseed, canola oil, zinc
* Highly Digestible - digestive enzymes, probiotics
* All lifestage formula - good for puppies through to senior dogs
GUARANTEED ANALYSIS
Crude Protein (min) 27%
Crude Fat (min) 17%
Crude Fiber (max) 4%
Moisture (max) 10%
Calcium (min) 1.25%
Phosphorus (min) .7%
*Omega 6 Fatty Acids (min) 2.1%
*Omega 3 Fatty Acids (min) 1.3%
INGREDIENTS
De-boned turkey, potato, whole dried egg, pea, flaxseed, apple, canola oil (preserved with mixed tocopherols, a source of vitamin E), natural flavor, coconut oil (preserved with mixed tocopherols, a source of vitamin E), tomato, salmon, de-boned duck, sundried alfalfa, carrots, pumpkin, bananas, blueberries, cranberries, raspberries, blackberries, papaya, pineapple, grapefruit, lentil beans, broccoli, spinach, cottage cheese, alfalfa sprouts, dried kelp, calcium carbonate, dicalcium phosphate, lecithin, sodium tripolyphosphate, sodium chloride, potassium chloride, dried seaweed meal, vitamins (vitamin E supplement, L-ascorbyl-2-polyphosphate (source of vitamin C), niacin, inositol, vitamin A supplement, thiamine mononitrate, d-calcium pantothenate, pyridoxine hydrochloride, riboflavin, beta-carotene, vitamin D3 supplement, folic acid, biotin, vitamin B12 supplement), minerals (zinc proteinate, ferrous sulfate, zinc oxide, iron proteinate, copper sulfate, copper proteinate, manganese proteinate, manganous oxide, calcium iodate, sodium selenite), taurine, DL-methionine, L-Lysine, algae extract, chicory extract, Lactobacillus acidophilus, Lactobacillus casei, Enterococcus faecium, Bifidobacteriumthermophilum, dried Aspergillusniger fermentation extract, dried Aspergillusoryzae fermentation extract, yeast extract, yucca schidigera extract, marigold extract, parsley, peppermint, green tea extract, L-carnitine, dried rosemary.
GO!
NUTRIENT DENSE FOOD!
Feed Up to 40% Less!
Go Natural is a superior pet food that features exceptional formulas developed with veterinarians and certified nutritionists for a revolutionary way to feed your pet 'One Diet for One Life'. Go! Natural's healthy and delicious formulas are made with juicy cuts of fresh de-boned Chicken Meat, fresh Salmon, and a host of other fresh meat protein sources.
Prepared with a blend of wholesome ingredients such as oatmeal, whole brown rice, potatoes, carrots, apples, cranberries, flax seed, garlic, yucca schidigera, sunflower oil, beta-carotene, and no fillers or by-products. Go! Natural's wholesome formulations are slowly and carefully prepared to meet the exacting standards of Holistic veterinarians and pet owners alike.
This is why we believe Go! Natural is the healthiest pet food in the world!
5 SIGNIFICANT PERFORMANCE FEATURES
1. Feed One Formula for an Entire Lifetime
2. Feed Up to 40% Less
3. Government Certified Ingredients
4.Solution Formulas
5. Quality Assurance
Salmon and Oatmeal
Go Natural's innovative diet, created with 25% Salmon, nutritious Oatmeal and Essential Omega Oils, is carefully blended to meet exacting standards that will minimize odors, maximize digestibility and deliver unsurpassed taste.
Go! Natural's Salmon & Oatmeal is a truly exclusive diet featuring:
1 Novel Protein Source
1 Novel Carbohydrate Source
1 Novel Oil Source
GUARANTEED ANALYSIS
Crude Protein (min) 22%
Crude Fat (min) 12%
Crude Fiber (max) 3.75%
Moisture (max) 10%
Calcium (min) 1.3%
Phosphorus (min) .9%
*Omega 6 Fatty Acids (min) 2.5%
*Omega 3 Fatty Acids (min) 0.6%
INGREDIENTS
Salmon meal, salmon, oatmeal, whole oats, canola oil (preserved with mixed tocopherols, a source of vitamin E), oat fibre, calcium carbonate, potassium chloride, dried kelp, vitamins (vitamin A supplement, vitamin D3 supplement, vitamin E supplement, niacin, L-ascorbyl-2-polyphosphate (a source of vitamin C), inositol, d-calcium pantothenate, thiamine mononitrate, riboflavin, beta carotene, pyridoxine hydrochloride, folic acid, biotin, vitamin B12 supplement), minerals(zinc proteinate, ferrous sulfate, iron proteinate, zinc oxide, copper proteinate, copper sulfate, manganese proteinate, manganous oxide, calcium iodate, sodium selenite), chicory extract, Lactobacillus acidophilus, Lactobacillus casei, Enterococcus faecium, Bifidobacteriumthermophilum, dried Aspergillusniger fermentation extract, dried Aspergillusoryzae fermentation extract, yucca schidigera extract, dried rosemary.
Chicken, Fruit and Vegetable
Some people enjoy meat and potatoes while others enjoy vegetables and fruits. Whatever the diet choice, the end goal is to assure our children, ourselves, our parents, and our grandparents are all receiving the appropriate amount of nutrients to meet their specific activity level and/or life stage. Are your pets any different..?
At Go! Natural our nutritionists believe with the proper ingredients, pet nutrition can simulate human nutrition. To successfully provide ONE DIET FOR ONE LIFE, we have formulated with meat protein, the finest quality oils, and utilized the most advanced processing techniques available today.
A "Top Approved Dry Dog Food" in the "Whole Dog Journal" since 2003.
GUARANTEED ANALYSIS
Crude Protein (min) 24%
Crude Fat (min) 14%
Crude Fiber (max) 3.5%
Moisture (max) 10%
*Omega 6 Fatty Acids (min) 4.5%
*Omega 3 Fatty Acids (min) 0.61%
Ash (max) 7%
INGREDIENTS: Chicken meal, de-boned chicken, brown rice, white rice, oatmeal, sunflower oil, chicken fat (preserved with mixed tocopherols, a source of Vitamin E), potato, salmon meal, natural chicken flavor, whole dried egg, flaxseed oil, rice bran, pea fibre, apples, carrots, sundried alfalfa meal, dried cranberries, sodium chloride, calcium carbonate, potassium chloride, yeast extract, dried kelp, taurine, chicory extract, Lactobacillus acidophilus, Lactobacillus casei, Enterococcus faecium, Bifidobacteriumthermophilum, dried Aspergillusniger fermentation extract, dried Aspergillusoryzae fermentation extract, vitamins ( vitamin A supplement , vitamin D3 supplement, vitamin E supplement, niacin, L-ascorbyl-2-polyphosphate ( a source of vitamin C), inositol, D-calcium pantothenate, thiamine mononitrate, riboflavin, beta carotene, pyridoxine hydrochloride, folic acid, biotin, vitamin B12 supplement), minerals ( zinc proteinate, ferrous sulfate, iron proteinate, zinc oxide, copper proteinate, copper sulfate, manganese proteinate, manganous oxide, calcium iodate, sodium selenite), yucca schidigera extract, dried rosemary.
Duck
•Elimination Diet
•Single Protein Source
•Ideal for Allergies
•Suitable for ALL dogs
•Regionally Sourced Ingredients
Pets today suffer from all kinds of food allergies and sensitivities. These can manifest themselves in the form of itchy or dry skin, ear infections, soft or sloppy stool or a host of other problems. Elimination diets are formulas which limit the number of ingredients while selecting unique and novel protein, carbohydrate and oil sources. Selecting novel proteins, oil and carbohydrates and limiting the number of ingredients the pet is exposed to, is the first line of defence against allergies and food intolerances.
Is Go! Natural Duck formula right for your dog? So much depends on the activity level, lifestyle, possible dietary sensitivities and other factors of your dog's life. But apart from being an excellent diet for dogs with allergies or dietary sensitivities, Go! Natural Duck fomula is ideal for rotation feeding. If your dog does not suffer from food intolerances or food allergies, Go! Natural Duck is perfect for pet owners who wish to introduce variety into their pet's diet.
GUARANTEED ANALYSIS
Crude Protein (min) 22%
Crude Fat (min) 12%
Crude Fiber (max) 4%
Moisture (max) 10%
*Omega 6 Fatty Acids (min) 2.5%
*Omega 3 Fatty Acids (min) 0.5%
INGREDIENTS:Duck meal, oatmeal, potato, whole oats, de-boned duck, canola oil (preserved with mixed tocopherols, a source of vitamin E), apple, natural flavor, flaxseed, quinoa, kamut flakes, calcium carbonate, potassium chloride, sodium chloride, dried kelp, vitamins ( vitamin A supplement, vitamin D3 supplement, vitamin E supplement, niacin, L-ascorbyl-2-polyphosphate (source of vitamin C), inositol, d-calcium pantothenate, thiamine mononitrate, riboflavin, beta carotene, pyridoxine hydrochloride, folic acid, biotin, vitamin B12 supplement), minerals (zinc proteinate, ferrous sulfate, iron proteinate, zinc oxide, copper proteinate, copper sulfate, manganese proteinate, manganous oxide, calcium iodate, sodium selenite), chicory extract, L-lysine, Lactobacillus acidophilus, Lactobacillus casei, Enterococcus faecium, Bifidobacteriumthermophilum, dried Aspergillusniger fermentation extract, dried Aspergillusoryzae fermentation extract, yucca schidigera extract, rosemary extract
Grain Free/Endurance
Grain Free diets sold today have been marketed to emulate raw diets. These diets do not contain wheat, corn, barley, oats, rice or any other grains. However, in most cases today, grain free foods contain up to triple the amount of protein and fat commonly found in raw diets and double the amount found in conventional dry formulas.
Many veterinarians, nutritionists and consumers are uncomfortable with the extra load put on the kidneys and liver from the high levels of protein and fat found in most grain free diets today. The question is, are these concerns warranted? Contrary to consumer perception, raw diets today contain low to moderate levels of protein and fat. It is also a proven fact that excess amounts of protein found in foods for dogs are excreted through the system and wasted, while these same excess amounts can force the kidneys and liver to work harder than they are required to.
After careful consideration and consultation with qualified nutritionists and veterinarians, we want to assure you that your pet is getting a safe, healthy and convenient grain free formula. Each batch of our food is subjected to our comprehensive triple check safety program before, during and after production.
Based on facts and testing, our company believes that Grain Free diets with safe, appropriate levels of protein and fat may be right for your dog in situations where:
1. You suspect a grain allergy
2. You are concerned about toxin recalls involving grains
3. Your dog is active, on the go and sustaining long periods of activity (Endurance)
Go! Natural Grain Free Endurance formula does not include the high levels of protein and fat found in most grain free diets today, however it does contain appropriate levels to meet all the needs listed above. Safe levels of protein also help reduce the concerns of the overload on the liver and kidneys while decreasing waste and maintaining stool consistency. Your dog can still enjoy the great taste of 70% meat in his diet!
GUARANTEED ANALYSIS
Crude Protein (min) 34%
Crude Fat (min) 16%
Crude Fiber (max) 4%
Moisture (max) 10%
Calcium (min) 1.8%
Phosphorus (min) 1.2%