183 Congress St. Brooklyn, NY 11201 Phone: 718-855-4351 Email

LARS MURRAY

Over 15 years' experience in the music, media and entertainment fields attacking new projects and initiatives, opening new promotional channels and revenue streams.

Developed groundbreaking and profitable products and businesses for employers, partners and clients including MTV Networks, Universal Music Group, EMI Music, Rainbow Media, Warner Music, Sony Music, BMG, Rykodisc,and more.

Specialty in New Media, with experience in digital music distribution, grass roots marketing, rich media marketing, ecommerce, and technical development.

2002-2003

Virgin Records North AMerica – New Media Consultant

Consulted new VP New Media in transition, implementing systems, promotions, site development, streaming media, content syndication, employee training, etc.

1999-2002

SUdden Industries, New york, NY -- VP Business Development

Developed and sold effective marketing technologies including SuddenPackTM(rich media email syndication and tracking, Roll Your OwnTM (user-generated content and tracking), and VmationsTM (Flash Music Videos).
Arranged content syndication for partners including MTV, Island DefJam, Universal Music, and others.
Created, brokered, and developed technology for convergent TV-to-Web ecommerce promotions.
Brokered bulk service agreements with MKTG Services, Getmusic, Universal Records, and Island/Def Jam.

1994-1999

Rykodisc USA -- Director of New Media

Led label’s groundbreaking Digital Distribution efforts, including distribution deals with Emusic and Liquid Audio. Arranged content promotions with media, technology, and retail partners.
Built industry-leading online presence for label from the ground up.
Returned label’s direct mail operation to profitability through online sales promotions and grass roots marketing.

1991-1994

Rykodisc USA -- Product Manager, Games

Directed development and marketing of two editions of popular board game PLAY IT BY EAR from conception to store shelf. Generated new profit center for company.
Planned and implemented marketing budget, including public relations, tradeshows, promotion, and advertising.
Opened new distribution channel (toy retail).Oversaw and provided marketing support to multi-channel national sales force.
Edited all game content, including selection, production, and licensing of material.

Brown University, Providence, RI