JOB DESCRIPTION: Communications Officer
Salary: £21,826 pro rata (0.8 FTE)
Location: NWWT Head Office, Bangor
(option of NWWT East Office, Mold, for discussion)
Responsible to: Fundraising Director
1. OVERALL PURPOSE OF THE POST
· To inspire people about the work of the Wildlife Trust, thus increasing its influence and raising its profile
2. PRINCIPAL RESPONSIBLITIES
· Preparing and ensuring adherence to a coherent overall communications strategy (for Wildlife Trust members, non-members and key decision-makers) and budget
· Leading on the Wildlife Trust’s 4-monthly magazine, Natur, including:
o Sourcing stories and pictures and compiling overall content
o Acting as lead editor both for design and text
o Co-ordinating the magazine’s distribution with the Trust Administrator
· Leading on the Wildlife Trust’s online presence (website and social media), including:
o Sourcing stories and pictures and compiling overall content
o Acting as lead editor both for design and text
o Ensuring content is regularly refreshed and kept topical
o Providing relevant training for other members of staff and volunteers, where appropriate
· Leading on the Wildlife Trust’s relationships with media outlets, including:
o Preparing and ensuring adherence to a coherent media strategy and budget
o Preparing press releases or other appropriate tools to obtain media coverage
o Maintaining databases of media contacts and Wildlife Trust coverage
o Responding to external enquiries from media sources
· Leading on the Wildlife Trust’s marketing and profile-raising, including:
o Preparing and ensuring adherence to a coherent marketing strategy and budget
o Sourcing and co-ordinating materials for the Wildlife Trust’s presence at events/venues, co-ordinating attendance with the Fundraising Director
o Promoting Wildlife Trust events, whether organised by staff or volunteers, through all appropriate channels
· Leading on the Wildlife Trust’s image management and branding, including:
o Preparing and ensuring adherence to brand guidelines, both visual and for text
o Co-ordinating the design of the majority of Wildlife Trust-branded items for external consumption, including reserve interpretation (e.g. panels, boards); any other printed material (e.g. leaflets, handbooks); project websites – and liaising with other Wildlife Trust staff as appropriate
· Leading on the Wildlife Trust’s role in UK/Wales-wide campaigns
· Leading on the availability and effectiveness of the Wildlife Trust’s internal communication channels (e.g. with other staff, volunteers, trustees) and monitoring their effectiveness
The above list is not exhaustive and the postholder will, from time to time, be required to undertake other duties consistent with the purpose of the post.
3. PERSONAL REQUIREMENTS
Criteria / EssentialThe postholder should: / Desirable
The postholder should:
Qualifications / · Be educated to degree level / · Possess a degree in a subject relevant to the post
· Possess other qualifications either in design or copy-writing
Knowledge, Skills and Abilities / · Be able to tailor communications to a variety of audiences
· Be familiar with the principles of branding
· Be familiar with a range of computer packages, including Microsoft Office
· Be able to demonstrate a thorough understanding of website management and social media
· Be able to work flexibly under own initiative
· Have previously demonstrated the ability to market an organisation’s aims and activities / · Have experience of working within a voluntary sector setting
· Demonstrate an awareness of environmental sector in Wales
· Be able to speak, read and write in Welsh
General / · Be able to demonstrate a passion for wildlife and environmental issues
· Be empathetic, especially with volunteers
4. SALARY AND CONDITIONS OF SERVICE
Salary: £21,826 pro rata (0.8 FTE)
Annual Leave: 24 days plus bank holidays pro rata
Sick leave: In accordance with the Department of Health’s Statutory Sick Pay Scheme.
Pension: Contribution of 6% towards stakeholder pension scheme.
Probation: New entrants to the service shall be subject to a probationary period of 6 months.
Notice: Period of notice to terminate employment is one month’s notice from the employee, and 1 week to 12 weeks (depending on time in service) from the employer.